Guide to Blockchain Marketing on YouTube

Last Updated: July 10, 2020

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Advertising with a blockchain YouTube Marketing campaign offers brands access to millions of consumers. With this in mind, we put together a list of three essential tips to help your next YouTube marketing campaign operate a bit more efficiently. With that said, we will also briefly discuss the option to run crypto influencer campaigns through YouTube with Coinbound. Influencer campaigns can be an excellent option for brands looking to see more exposure.

3 Keys to Success for Marketing on YouTube

YouTube offers a robust marketing avenue for businesses across the world to efficiently reach new customers. With that in mind, there are millions of videos uploaded to the platform every minute! With this massive volume of content continually being added, brands must work to stand out. With that said, here are a few points to help your business more effectively market your blockchain business on YouTube.

Focus on the Audience 

Remember to tailor your content to your audience. Having the proper messaging for your audience can make the difference between a successful YouTube influencer campaign and a failed one. This means you should work to understand your target demographic. The more precisely you can identify your ideal customer, the better you will be prepared to serve the proper pitch to complete a sale. Thus, increasing the likelihood of a successful campaign.

Establish Credibility and Social Usage

One of the best aspects of launching a cryptocurrency YouTube marketing campaign comes from the increased credibility and proven social usage you use to attract new users and potential customers. Remember, humans, are social creatures. With this in mind, social proof of others using your service can be an influential factor to help encourage a new user to register. With that in mind, one quick way to establish credibility with an audience is through the use of a blockchain marketing campaign. Here at Coinbound, we offer turnkey influencer marketing solutions tailored to the emerging blockchain industry.

Powerful Value Proposition

One of the most important aspects of any piece of marketing content rests upon the value proposition, or offer underlying the campaign. Consumers love feeling special- like they are getting a deal. This means for brands looking to grow their user base, utilizing a coupon or promotion can genuinely push your marketing drive to the next level. With this in mind, a promotion offers one of the most time-tested methods for reaching consumers in a manner that makes them more likely to convert. Remember to present a strong value proposition in terms of your product or service core value offering to potential customers during this campaign as well to further the ad effectiveness. This approach, coupled with a promotion or special, can be an effective way to target audiences across YouTube.

Cryptocurrency Influencer Marketing

Advertising cryptocurrency and blockchain projects can be a challenge with many traditional avenues restricting marketing efforts. With that said, influencer marketing boomed in popularity, as conventional advertising avenues, such as Google and Facebook, have blocked cryptocurrency advertising. While these bans have subsided to many degrees, influencer marketing can also offer businesses an excellent return on investment. With this in mind, remember if you are looking to get more exposure for your cryptocurrency YouTube marketing campaign, an influencer sharing the campaign offers a great solution to get more attention. To this point, studies show connecting to an influencer’s audience provides a practical solution that continues to grow in popularity across all industries.

In summary, remember to tailor your blockchain marketing efforts on YouTube to your audience to have the best return on investment. Furthermore, create content that establishes reliability for your brand. This can be amplified with social proof of others using your product or service. This can be further capitalized upon with a proper promotion for your marketing campaign. Finally, remember influencer marketing can give your blockchain Youtube marketing campaign a positive boost.
In closing, if you ever have any questions about blockchain marketing on YouTube, please feel free to contact our team at Our staff would be happy to help where we can!

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