Google Ad Agencies can be a valuable resource for businesses looking to advertise on Google, but how much do they cost? Many businesses ask this question when they are considering working with a Google Ad Agency.
In this blog post, we will explore the various factors that can impact the cost of working with a Google Ad Agency, as well as some tips for getting the best value for your advertising budget.
The short version:
On average, working with a Google Ads Agency will cost you between $500 and $5,000 per month. The price varies depending on several factors, including the advertising budget, the complexity of the campaign, and the services needed.
Top-tier Google Ads agencies can cost over $10,000 per month.
Now, the longer version…
Factors That Determine Google Ad Agency Prices
First, it’s important to understand that the cost of working with a Google Ad Agency can vary significantly based on a number of factors.
Some of the key factors that can impact the cost of working with a Google Ad Agency include:
Size of your business and advertising budget
Larger businesses with larger advertising budgets may be able to negotiate lower fees with a Google Ad Agency.
On the other hand, small businesses with limited advertising budgets may need to pay higher fees to work with an agency.
Campaign complexity
The more complex your advertising campaign is, the more time and resources it will require from the Google Ad Agency.
Will your campaign be solely a search campaign, is there a remarketing campaign involved? Are you running display ads?
This can result in higher fees.
Services offered by the agency
Some Google Ad Agencies charge a flat fee for their services, while others charge based on the services they provide.
For example, an agency may charge a flat fee for setting up and managing a Google Ads campaign, but charge additional fees for services such as keyword research, ad copywriting, and landing page design.
Be sure you get a good idea of what services your Google advertising agency charges before signing them. This will prevent issues down the road.
What fees do Google Ads agencies charge?
So, what can you expect to pay for the services of a Google Ad Agency?
It’s difficult to give a precise answer, as the cost can vary significantly based on the factors mentioned above.
However, here are some rough estimates of what you might expect to pay for various services:
Setup fee
Many Google Ad Agencies charge a setup fee to cover the cost of setting up and launching your advertising campaign.
This fee can range from a few hundred dollars to several thousand dollars, depending on the complexity of your campaign and how much setup has already been done by your company.
Monthly management fee
In addition to a setup fee, many Google Ad Agencies charge a monthly management fee to cover the cost of ongoing campaign management.
This fee can range from a few hundred dollars to several thousand dollars per month, depending on the size of your advertising budget and the complexity of your campaign.
Cost-per-click (CPC) fee
Some Google Ad Agencies charge a CPC fee, which is a fee that is based on the number of clicks your ads receive.
This fee can range from a few cents to several dollars per click, depending on the competitiveness of the keywords you are targeting and the quality of your ad campaign.
These fees should be included in your calculations when analyzing ROI of the campaign later.
Cost-per-acquisition (CPA) fee
Another pricing model that some Google Ad Agencies use is the CPA model, which is a fee that is based on the number of conversions (i.e., sales or leads) that your ads generate.
This fee can range from a few dollars to several hundred dollars per conversion, depending on the complexity of your campaign and the value of the conversions you are generating.
Agencies that work on CPA models typically call themselves “performance marketing agencies”.
Getting the most value from your Google Ads Agency
So, how can you get the best value for your advertising budget when working with a Google Ad Agency?
Here are a few tips:
Negotiate the fees
Don’t be afraid to negotiate the fees with the Google Ad Agency you are considering working with.
If you have a large advertising budget or a complex advertising campaign, you may be able to negotiate a lower fee.
Shop around
Don’t just go with the first Google Ad Agency you come across. Take the time to shop around and compare fees from multiple agencies.
This will give you a better understanding of the going rate for Google Ad Agency services and help you find the best value for your budget.
Look for agencies with transparent pricing
Some Google Ad Agencies are more transparent about their pricing than others.
Look for an agency that is upfront about their fees and the services they include in their pricing.
This will help you understand exactly what you are paying for and avoid any surprises down the line.
Consider an in-house solution
If you have the resources, you may want to consider setting up an in-house team to manage your Google Ads campaigns.
While this can require a significant upfront investment in terms of hiring and training, it can save you money in the long run if you have a large advertising budget.
Sometimes, hiring a fractional CMO could be a worthwhile endeavor to get your new marketing team up to speed.
Use automated bid strategies
Google Ads offers a number of automated bid strategies that can help you get the most out of your advertising budget.
These strategies use machine learning to optimize your bids based on your goals and the performance of your ads.
By using automated bid strategies, you can save time and resources that would otherwise be spent on manual bid management.
Conclusion
In conclusion, the cost of working with a Google Ad Agency can vary significantly based on a number of factors, including the size of your business, the complexity of your advertising campaign, and the services included in the agency’s fee.
To get the best value for your advertising budget, be sure to shop around, negotiate the fees, and consider using automated bid strategies.
With careful planning and a bit of research, you can find a Google Ad Agency that provides excellent value for your business.
