Podcasts are growing at a prolific rate. Both in the United States and abroad, listeners are tuning into podcasts now more than ever. In fact, according to the New York Times: “More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month.”
With the sharp rise in podcast listeners, a new wave of podcast creators is also joining to meet the demand of this new audience.
After you’ve decided to enter the podcasting world, chosen an awesome podcast topic, and recorded your first few episodes you may be wondering what the best ways to distribute your podcast are?
Here are the most effective ways to distribute your podcast in 2021 and beyond.
Anchor.fm
Anchor.fm is a podcast hosting and distribution platform. It’s super easy to record audio, edit it, and publish episodes all from within the platform. Once you’ve hit that publish button the podcast is automatically distributed to channels like Apple Podcasts, Google Podcasts, Spotify, Sticher, Overcast, and Radio Public.
Anchor is a free tool (with premium options) that is great for the basics of what is needed to get your podcast properly distributed.
We even host our podcast, the Crypto Marketing Show on Anchor.
SoundCloud
Anchor is a great tool to get your podcast episodes on many platforms fast but it, unfortunately, is incapable of distributing to SoundCloud.
Being one of the most highly visited audio-listening platforms and its highly social community means you really shouldn’t miss out on listing your podcast here.
To publish your podcast on SoundCloud you will need to pay a monthly fee and either upload it manually or use a cross-platform distribution tool. This bring us to our next method, Repurpose.
Repurpose.io
Repurpose is an incredible tool for distributing your podcasts cross-platform. You can very simply create automations that convert your podcast to YouTube videos, Facebook videos, blog posts, and tweets. It also allows you to upload your Anchor (or other RSS-enabled) podcast to SoundCloud.
While Repurpose isn’t free we find it worth the cost.
Podcast Directories
Submitting your podcast to popular podcast directories is another great way of getting more earballs on your episodes. Here are some of the best podcast directories you should work on getting listed by:
What do you think of this list? What are your favorite podcast distribution methods? Let us know in the comments or on Twitter.
