SaaS Content Marketing can be incredibly effective as a growth strategy for software-based companies looking to acquire more users.
There are two main ways we will explain how to measure SaaS content marketing. One is very beginner-friendly while the other is slightly more advanced. The main difference between the two is how well your analytics are set up on your SaaS site.
In this guide, we will walk through the best SaaS content marketing KPIs.
Related Content: How to Do Inbound Marketing for SaaS
What is SaaS Content Marketing?
Most simply, SaaS Content Marketing is a style of acquiring new users for a SaaS product via the production of content, often long-form written content designed to rank well on Google.
SaaS content marketing can offer incredibly positive ROIs (return on investments), especially when measured across a timeline of at least 6 months.
Best Ways How to Measure SaaS Content Marketing
Beginner-Friendly and Simple Way: Organic Traffic
Tools Required: Google Analytics
The most simple way to measure SaaS content marketing is via organic search traffic as reported by Google Analytics.
Within the Acquisition tab in Google Analytics, you can find Source/Medium. Click this and then sort by Medium. Organic traffic is a fantastic and simple way how to measure SaaS content marketing success.
The main reason for this is that Organic Traffic is typically what many Top SaaS content marketing companies will optimize for as it reflects how many visitors your site is getting via organic means like Google, Bing, and other search engines.
The downside to measuring SaaS content marketing success by only organic traffic numbers is that it doesn’t fully indicate if the traffic is coming from something like a homepage or content pages.
Related Content: Learn how to use Google Analytics to Check Traffic Sources for Specific Pages
Advanced Way: MRR Generated by Organic Traffic
Organic traffic is an important component to measuring your content’s success but it doesn’t fully capture the return on your investment. Advanced content marketers may want to take the analysis a step further by testing the actual amount of revenue being generated from organic traffic.
This is a slightly more advanced strategy as it can require a strong understanding of SaaS goal tracking in Google Analytics.
A slightly simpler way of measuring using this more advanced method is to know what your Customer Lifetime Value (LTV) is, measure the number of sign-ups in Google Analytics (by creating it as a goal in GA) and then multiplying the number of sign-ups generated by organic traffic by the average LTV.
Interested in generating more organic traffic to your SaaS product or service? Contact Coinbound, a leading SaaS content marketing agency.
