The ad tech platform for Google Ads, BrightBid, has revealed that a staggering 84% of marketing executives are harnessing the capabilities of AI technology in their digital advertisement strategies.
Quick Take
- 84% of marketers use AI, whereas 79% of them reported a higher ROI.
- Around 85% trust the use of AI tools but 71% express ethical concerns.
- 64% of marketers plan for wider AI adoption.
- ChatGPT emerged as the most popular choice among marketers.
Similarly, around 79% of them have stated that their ROI reached new heights following the use of artificial intelligence. The shared data has further identified that 85% of marketing executives have expressed confidence in the use of AI tools.
It was reported that 71% of them have expressed concern regarding the ethics of using AI tools. By building on this success, 64% of these marketing executives plan to integrate more tools into their workflows soon.
Some popular key application areas include automation, boosting overall efficiency, and enhancing results. The respondents used various tools, but ChatGPT has established itself as the most popular AI technology over the past year or so.
Unveiling the AI Revolution in Marketing
The continuous launch of AI tools over time has resulted in a global interest in AI, along with their impact on work processes. Businesses did not slack off when it came to acknowledging the development and also provided training on these new technologies.
As a result, a staggering 88% of the marketers have expressed their satisfaction with the training. Whereas 86% of them believed they understood the algorithms well.
BrightBid’s white paper, “The Trust About AI Tools: Insights from a Marketer’s Point of View” highlights the continuous revolution of AI tools along with their impact on modern-day marketing.
The paper is based on an exclusive survey of 200 marketing leaders in the UK and discusses how businesses can harness the capabilities of AI tools to improve marketing outcomes.
Despite a considerable chunk of marketers making the best use of AI, almost 8% of them do not use these tools at all, at least for work-related purposes.
Some of the major reasons for not using these tools resulted from concerns revolving around data quality, budget constraints, a lack of familiarity with the technology, and more. The risks of data privacy were also a point of concern for users.
Maximizing Revenue Across an Evolving Landscape
The CEO of BrightBid, Gustav Westman, reinforced his belief that AI adoption is the main driver of revenue maximization. A great percentage of marketing executives already mentioned how AI adoption can contribute to inevitable success.
Westman added,
“There’s no doubt that AI drives revenue. An overwhelming majority of marketing executives said AI contributes to improved ROl and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The landscape is evolving rapidly, so we hope this peer-to-peer insight helps all organisations find ways to start benefiting from this technology.”
However, there are still several barriers to keep in mind. It is a fact that this landscape is evolving at a rapid pace, and the continuous generation of insight would set the stage for all organizations to greatly benefit from the technology.
