SaaS Google Ads Agencies: Best PPC Firms For 2023

June 6, 2023
Google ads for saas companies

If you own a SaaS or B2B software company, you are aware of how effective Google Ads can be for expanding your customer base. 

However, it is quite challenging to know which agencies to believe, given the abundance of firms claiming to be Google Ads experts. 

In this article, I will share the best SaaS Google Ads agencies to help you enhance your ROAS and MRR through high-converting advertising campaigns. 

Let’s begin!

What is a SaaS Google Ads Agency?

SaaS Google Ads agencies, also known as SaaS Pay-Per-Click (PPC) management companies, are digital marketing firms that provide Google Ads management services to software businesses.

Related: Ultimate Guide to SaaS Lead Generation

A major part of B2B SaaS marketing services comprises ad campaign creation and management, keyword research, ad copywriting, bid optimization, performance tracking, and reporting. 

What are the Benefits of Working with a SaaS Google Ads Agency?

Here are the top advantages of working with a specialized SaaS Google Ads service provider: 

  • Helps You Utilize Most of Your Ad Spend: SaaS PPC agencies specialize in managing and optimizing Google Ads campaigns. They are very skilled and experienced in developing successful campaigns, choosing sensible keywords, and maximizing ad performance. Their knowledge enables you to maximize your advertising budget and improve results.
  • Allows You to Focus on Significant Aspects of Your Business: Campaign management for Google Ads can take a lot of your time and effort. You can delegate the campaign administration responsibilities to professionals by working with a PPC marketing company.
  • Optimizes Your Advertisements Campaigns: Google Ads services have tools and technologies to optimize campaign performance. To increase click-through rates (CTRs), conversions, and return on ad spend (ROAS), they can perform A/B testing, modify bidding methods, improve keyword targeting, and optimize ad copy. Continuous campaign improvement is ensured by their data-driven strategy.
  • Provide Access To Advanced Tools and Techniques: SaaS Google Ads agencies frequently give you access to advanced software platforms and capabilities that would not be easily accessible to you without their help. These tools can help you get a competitive edge by improving campaign administration, keyword research, ad testing, and performance tracking.
  • Assists in Maintaining and Supporting Your Advertisement Campaigns: SaaS PPC advertising agencies provide ongoing support and maintenance for your campaigns. They stay updated with industry developments, best practices, and Google Ads upgrades. To keep your campaigns going effectively, they can swiftly address any concerns, offer strategic counsel, and make necessary adjustments.

Top SaaS Google Ads Agencies


Headquarters: New York, USA


Clickstrike is an experienced SaaS PPC agency that helps technology companies grow via paid ads on Google. This agency boasts an average return on ad spend of 7x. This means, on average, Clickstrike clients earn $7 in revenue for every dollar they spend on Google Ads with Clickstrike.

Clickstrike has delivered over 300 successful campaigns for clients.

Clickstrike is part of the Nowbound network, a respected global marketing agency network.

Key Services:

  • SaaS Google Ads
  • SaaS Twitter Ads
  • SaaS LinkedIn Ads
  • SaaS SEO


Headquarters: London, United Kingdom


TwoSpouts is one of the top SaaS Google Ads companies that assists you in converting users based on high-intent search terms for your precise product and solution. They also help you to optimize your bidding, keywords, and ad copies so that you rank higher than your rivals, giving you the opportunity to spot growth prospects for your SaaS company. 

TwoSpouts efficiently enables you to discover what strategies to use for your SaaS company to see an exponential rise in the number of potential clients. Additionally, the agency gives you the ability to follow the progress of your PPC ad campaigns, which enables you to adjust as necessary to get the results you want from your advertising efforts.

Key Services:

  • Saas Google Ads
  • SaaS Analytics
  • SaaS Lead Generation
  • SaaS Landing Pages
  • Account Audits

Top Clients:

  • ClearCals
  • SEON
  • Apexure
  • PouchNATION
  • Bark
  • MeasureSchool


Headquarters: Barcelona, Spain


Getuplead is a top technology PPC company that works with you to develop a Google Ads campaign that increases sales and returns on investment. 

They have a team of professionals who use leading industry tools and years of expertise in keyword research to generate the best search term lists to give you a competitive edge. Getuplead monitors and optimizes your advertising efforts regularly. They examine fresh data and gather insights that increase the revenue from your advertising campaigns.

Related: How to Calculate SaaS LTV?

Getuplead gives you the ability to develop effective PPC ads that raise your MRR while lowering your customer acquisition costs.

Key Services:

  • SaaS Google Ads
  • SaaS PPC Ads
  • Linkedin Ads
  • Bing Ads
  • Facebook Ads

Top Clients:

  • Adobe
  • Flexperto
  • Amenitiz
  • StaffCircle
  • Covalo
  • Betterteam


Headquarters: New York, United States 


Coinbound is a leading SaaS PPC company that assists software companies in maximizing their ROI and increasing MRR with effective pay-per-click advertising campaigns. They have a team of skilled PPC specialists to help you develop a tailored ads campaign that provides the best results based on your business goals. 

Related: Top SaaS Influencer Marketing Agencies

Their knowledgeable PPC experts help you perform in-depth competition and keyword research to make sure that your advertising reaches the correct audience at the right time. They develop ROI-focused PPC strategies to increase your product’s general visibility and customer trust in addition to converting new customers.

Coinbound leverages advanced data models to ensure strong ROI on your PPC ads campaigns. They also give you access to in-depth statistics and analytics, enabling you to monitor the success of your campaign.

Key Services:

  • SaaS Google Ads
  • SaaS Public Relations
  • SaaS Search Engine Optimization
  • SaaS Link Building 
  • SaaS Lead Generation

Top Clients:

  • Metamask
  • CoinStats
  • Versify
  • Gilded
  • eToro
  • Nexo

Bounty Hunter

Headquarters: Belgrade, Serbia


Bounty Hunter is one of the top PPC management companies for B2B SaaS products. 

The agency’s main priorities are managing advertising campaigns and creating long-term pay-per-click plans to boost the number of new clients and high-quality leads.

Their PPC experts help you increase conversion rates and monitor and optimize SaaS KPIs, including customer LTV, time to adoption, and customer LTV payback. Bounty Hunter leverages these KPIs to make sure that Google Ads campaigns are successful over the long term.

Key Services:

  • Technology and Software Google PPC Marketing
  • Conversion Rate Optimization
  • Customer Acquisition
  • Facebook Ads
  • Website Design

Top Clients:

  • Medesk
  • Sell the Trend
  • Tokeet
  • ActiveCollab
  • Manifestly
  • Elogii


Headquarters: California, United States


SevenAtoms is a top tech Google Ads agency that helps you skyrocket your growth by building and optimizing effective advertising campaigns. 

They have a team of specialists who follow the best SaaS PPC marketing tactics to optimize campaigns to bring in prospective buyers. The agency works closely with your software organization to identify crucial strategies to increase conversions and lower cost-per-conversion.

SevenAtoms helps you create effective pay-per-click campaigns that enable you to focus on keywords with high purchase intent to help you convert prospective customers into satisfied buyers.

Key Services:

  • SaaS Google Advertising
  • Social Media Advertising
  • Display Advertising
  • Content Marketing
  • Ecommerce Email Marketing 

Top Clients:

  • Labelbox
  • McEvoy Ranch
  • Red River
  • Top Echelon
  • Imperva
  • Seal Skin Covers

Headquarters: Toronto, Canada


Powered by Search is a results-driven PPC agency that specializes in assisting SaaS and B2B IT companies to increase their income through successful Google Ads campaigns. 

Related: Top 10 B2B SaaS Marketing Agencies

The team at Powered by Search has a lot of experience creating and managing effective Google Ads campaigns for businesses in a variety of industries, including ecommerce, healthcare, and education. 

Key Services:

  • Software Google Ads Marketing
  • Search Engine Optimization
  • Web Design
  • Content Marketing

Top Clients:

  • Basecamp
  • Varonis
  • JustCall
  • Loopio
  • Pyramid
  • Reltio


Headquarters: Washington, United States


Kalungi is another leading B2B SaaS PPC Ads company that offers a variety of PPC management services and aids in the development of successful Google Ads campaigns. They have a group of Google Ad experts who work with you to create a unique campaign that matches your exact campaign goals.

Kalungi handles everything for B2B SaaS businesses, including competitor analysis, customer journey mapping, persona research, and podcast series creation. The agency helps you in the execution of numerous marketing activities to promote growth and uses quarterly Objectives and Key Results (OKRs) to measure performance.

Key Services:

  • SaaS Google Ads
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Search Engine Marketing
  • Influencer Marketing

Top Clients:

  • Icontrol
  • Fraxion
  • ArrowStream
  • Beezy
  • Ascend Software

Unlimited Digital 

Headquarters: Beograd, Serbia


Unlimited Digital Agency is a full-service digital marketing firm that specializes in implementing complex marketing stacks and offering pay-per-click services to SaaS companies. The main things they are renowned for are setting up data tracking and creating successful ads on Facebook and Google.

Related: Top Web3 Paid Ads Agencies

Additionally, they have extensive expertise in funnel creation, campaign optimization, correct data tracking and metric setup, and running sponsored prospecting and retargeting campaigns. They oversee monthly marketing budgets of $1+ million and annually produce over $100 million in revenue for their clients, which is often 3x to 8x their marketing return.

The development of effective online sales funnels and marketing plans for firms is something that Unlimited Digital Agency assists with. They use their expertise, in-depth knowledge of the sector, and hard facts to do this.

Key Services:

  • SaaS PPC Advertising
  • Search Engine Marketing
  • Lead Generation
  • YouTube Ads
  • Social Media Marketing

Top Clients:

  • Prosport
  • BuddyBoss
  • PHD Nutrition
  • Ahrefs
  • Authority Builders

What services do SaaS Google Ads services offer?

SaaS Google Ads companies offer a range of services that helps you to effectively manage and optimize your Google PPC Ad campaigns. Creating and managing advertising campaigns, keyword research, ad optimization, performance tracking, and conversion tracking are some of the major services that a SaaS Google Ads agency offers.

How long does it take to see results from Google Ads for SaaS?

The amount of time it takes to see results from a SaaS Google Ads campaign depends on a number of variables, including the stage of learning. The degree of competition in your sector and the precise keywords you are focusing on also affect how long it takes to start seeing results. Compared to less competitive niches, highly competitive markets demand more time and effort to produce apparent outcomes. To maximize a Google Ads campaign’s effectiveness over time, regular monitoring, data analysis, and tweaks are essential.

How much do experienced SaaS PPC Agencies charge?

The price of SaaS PPC agencies varies based on a number of variables, including the agency’s standing, the quality of service offered, the complexity of the campaign, and the unique requirements of your company.

Related: How Much Do Google Ads Agencies Cost in 2023?

The agency can also charge extra charges for services like developing landing pages, producing ad copy, creating graphics, or using advanced analytics and reporting.

What are the questions to ask before hiring a Google Ads agency for SaaS and B2B Tech companies?

Here are the relevant questions to ask before hiring a software Google Ads marketing service:

  • Can you tell us about similar software accounts you’ve managed successfully?
  • What type of strategy do you foresee with our business goals?
  • Are you a Google Partner?
  • How are your PPC management fees structured?
  • Do you have a minimum monthly ad spend?


Hiring a SaaS Google Ads firm is your best choice if you’re struggling with low-quality leads, poor conversions, little income, and a totally unknown brand.

Partner with Coinbound SaaS Google Ads agency to increase the visibility of your software products or services. They offer excellent PPC management services designed especially for software organizations.

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