PR for SaaS companies is unique to PR for other industries. Getting effective organic coverage for your SaaS product or service can be challenging. Working with a SaaS PR agency can make it a lot easier and more cost-effective. Here are the best SaaS PR agencies to choose from.
Top SaaS PR Agencies in 2022
Coinbound is highly experienced when it comes to SaaS PR and marketing. The Coinbound team is US-based and has helped bring some incredible companies to market by securing fantastic organic coverage from leading tech media and influencers. Some places Coinbound has secured coverage for clients include Yahoo Finance, Benzinga, MarketWatch, TechCrunch, and tons of top podcasters and YouTubers.
Coinbound also offers fantastic inbound and SEO marketing for SaaS companies.
Coinbound hosts a SaaS marketing newsletter that’s not to be missed as well.
When it comes to Public Relations, 5WPR is a huge player in the space. As one of the largest PR agencies in the world, they have strong experience across multiple sections, including many SaaS companies.
5WPR has worked with tons of companies both large and small including Payoneer, Digital Ocean, Forensiq, and Tradestation.
Publicize is another great PR agency with a focus on tech startups and companies. With packages starting at only $1500 per month, Publicize is one of the most inexpensive SaaS PR agencies in the business.
The Silver Telegram
The Silver Telegram is a PR agency that has successfully secured coverage from big media names like Fast Company, TechCrunch, Forbes, and Yahoo News. The California-based team was established in 2011. At less than 10 employees, The Silver Telegram could be a good fit for a SaaS company looking for an intimate relationship with their PR agency.
FireCrackerPR is another one of the top SaaS PR agencies. Clients of this agency have been featured in publications like The New York Times, Fast Company, Forbes, and Benzinga.
Blast Media is a PR agency dedicated specifically to SaaS companies. This SaaS PR agency has won multiple awards and boasts clients that include Chorus and Moz.
Blast Media is based in Indianapolis and was founded in 2005. Blast Media is one of the few PR agencies dedicated to B2B SaaS companies. Blast Media works with companies of all stages: from startup to publically traded and is a one of the best pr firms for tech startups.
Questions to Ask SaaS PR Agencies Before Making Your Pick
Before you choose a PR agency for your SaaS startup or company it’s important to vet them effectively. Here are some good questions to ask to make sure they are a good fit for your company:
- How long have you been in business?
- Which of your previous clients are similar to my company?
- Where have you secured coverage for clients?
- How do you plan to pitch my company?
- What level of communication can I expect from your agency?
Once you’ve asked these questions and spoken with someone from the agency, you should be well informed to choose the right firm for you.