Top crypto influencers are more than just popular voices, they set trends. They influence capital and shape the narrative across Web3.
From protocol founders to market analysts and educational content creators, this list features the key players driving real impact in the blockchain space. Whether you’re seeking expert alpha, regulatory insights, or community-driven updates, these influencers are essential follows for anyone serious about crypto.
Top Crypto Influencers
Vitalik Buterin
As the co-founder of Ethereum, Vitalik Buterin remains one of the most influential figures in the crypto space. He continues to lead discussions around blockchain scalability, security, and decentralization, playing a key role in the development and implementation of Ethereum upgrades like Proto-Danksharding and the Surge.
In 2025, Vitalik’s thought leadership is more relevant than ever, especially as Ethereum expands into new use cases involving AI, identity, and Layer-2 interoperability.
What sets Vitalik apart is his ability to blend technical expertise with philosophical insights. His blog posts, research papers, and social media commentary often set the tone for industry debate and innovation.
Whether he’s weighing in on tokenomics, governance, or privacy, Buterin’s views consistently shape how developers, investors, and policymakers approach the future of crypto.
Michael Saylor
Michael Saylor, the Executive Chairman and Co-Founder of MicroStrategy, has become a central figure in institutional Bitcoin advocacy. Since MicroStrategy’s landmark decision in 2020 to convert a significant portion of its treasury into Bitcoin, Saylor has doubled down on his bullish stance.
As of 2025, MicroStrategy holds over 200,000 BTC, reinforcing Saylor’s image as a long-term strategist and one of the most vocal Bitcoin maximalists in the world.
What distinguishes Saylor is his relentless focus on Bitcoin as a store of value and a hedge against inflation. Through keynote speeches, interviews, and appearances on major crypto podcasts, he articulates the case for Bitcoin in language that resonates with both Wall Street and the broader public. His influence extends beyond just corporate treasuries, he has inspired countless high-net-worth individuals and institutions to adopt a Bitcoin-first mindset.
Saylor’s insights often shape macro conversations around monetary policy, digital assets, and the future of decentralized finance. For anyone looking to understand the intersection of crypto and traditional finance, Michael Saylor remains a must-follow voice in 2025.
Ivan on Tech
Ivan on Tech is another big influencer, and one of the few on YouTube with 100k+ subscribers. He has a great community that engages with all the content he puts out. Recently, Ivan eclipsed 25 million views on his channel which is a huge milestone.
Chico Crypto
Chico Crypto takes a more laid-back style to his channel, with interviews, trading tips and crypto market analysis. He currently sits at 154k subscribers and has an extremely active community.
Lark Davis
Lark Davis is a New Zealand-based influencer with 153k subscribers. His channel is loaded with tutorials, reviews and other helpful tips for you to learn crypto and investing. In addition, he also has his own cryptocurrency course.
Altcoin Daily
Altcoin Daily is a channel focused on crypto news and current events. They feature tons of well known guests from the community, and try and tie crypto topics with real world events as often as possible. Overall they have 268k subscribers and just over 1000 videos.
Changpeng Zhao (CZ)
Changpeng Zhao, widely known as CZ, is the founder and former CEO of Binance, the world’s largest cryptocurrency exchange by trading volume. Even after stepping down from his executive role in late 2023 following regulatory settlements, CZ continues to be a pivotal figure in the crypto ecosystem. His influence extends far beyond Binance, as he remains an advisor, investor, and thought leader across various blockchain projects.
In 2025, CZ’s voice carries significant weight when it comes to discussions around global crypto regulation, exchange innovation, and decentralized finance infrastructure.
He frequently shares market insights, supports emerging blockchain entrepreneurs, and participates in industry forums that shape crypto policy and direction. Despite the challenges he and Binance have faced, his ability to remain a trusted figure speaks to his long-term vision and resilience.
Anthony “Pomp” Pompliano
Anthony “Pomp” Pompliano is one of the most influential media personalities in crypto, known for his ability to distill complex financial and blockchain concepts into clear, actionable insights. As the host of The Pomp Podcast and author of The Pomp Letter, he reaches a massive audience of investors, entrepreneurs, and crypto-curious newcomers. In 2025, his voice remains a key bridge between traditional finance and the decentralized economy.
What makes Pomp stand out is his entrepreneurial mindset and relentless focus on building. He’s not just a commentator, he’s also an investor and founder. Most recently, he launched a $200 million SPAC to support emerging fintech and crypto companies, underscoring his role as a hands-on operator in the space.
Pomp’s influence is amplified by his presence across multiple platforms, from long-form podcast interviews with top-tier guests to bite-sized educational content on X, YouTube, and LinkedIn.
Chris Dixon
Chris Dixon is a general partner at Andreessen Horowitz (a16z) and one of the most forward-thinking venture capitalists in the crypto and Web3 space. As the founder of the firm’s crypto-focused fund, a16z crypto, Dixon has been instrumental in funding and guiding many of the most promising blockchain startups. His work blends investment strategy with deep philosophical thought about the internet’s future, making him a must-follow figure in 2025.
Dixon’s writing, particularly his essays on decentralization, network effects, and the evolution of digital ownership has shaped how both developers and investors think about the next phase of the internet. He argues that Web3 represents a shift back to user-owned networks, and he champions protocols and platforms that align with this ethos.
In addition to his strategic investments, Dixon is a key voice in regulatory discussions and educational initiatives aimed at making blockchain more accessible. Through a16z’s Crypto Startup School and frequent appearances on tech panels and podcasts, he’s helping lay the foundation for the next generation of Web3 builders.
For anyone serious about understanding where crypto is headed, both from a technological and investment perspective, Chris Dixon offers insights that are consistently ahead of the curve.
Vinny Lingham
Vinny Lingham, often referred to as the “Bitcoin Oracle,” is a South African entrepreneur and investor known for his uncanny ability to forecast crypto market trends. As the co-founder and CEO of Civic, a blockchain-based identity verification platform, and managing partner at the crypto-focused hedge fund Praxos Capital, Lingham brings both visionary thinking and operational experience to the Web3 space.
What sets Lingham apart is his pragmatic approach to crypto investing. He gained widespread recognition for accurately predicting key market movements during multiple Bitcoin cycles, earning a reputation as one of the few influencers who combines bold predictions with data-driven reasoning. His insights are often featured in top media outlets and followed closely by investors seeking long-term strategies.
In 2025, Lingham continues to advocate for real-world utility in crypto, especially around decentralized identity, privacy, and compliance. Through his writing, social media, and speaking engagements, he emphasizes the importance of building sustainable, regulation-friendly crypto projects. Lingham’s deep involvement in both product development and capital allocation makes him one of the most well-rounded influencers to watch this year.
Barry Silbert
Barry Silbert is the founder and CEO of Digital Currency Group (DCG), a powerhouse in the crypto investment space that has played a foundational role in shaping the industry. Through DCG, Silbert oversees a portfolio that includes Grayscale Investments, CoinDesk, Foundry, and formerly Genesis, establishing him as a key player at the intersection of institutional capital, media, and blockchain infrastructure.
In 2025, Silbert remains a significant force behind the scenes, influencing the flow of billions in crypto investments and guiding policy conversations around digital assets. His work with Grayscale, which manages one of the largest Bitcoin trusts in the world, has been pivotal in introducing digital currencies to institutional investors. Even amid legal challenges and market volatility, Silbert has shown a capacity to navigate complex regulatory environments while continuing to support the growth of Web3.
Silbert’s leadership style is strategic and often understated, but his impact is undeniable. He has been instrumental in legitimizing crypto as an asset class and pushing for broader institutional acceptance. For those looking to understand the financial backbone of the crypto economy, Barry Silbert’s influence is essential to watch.
Arjun Sethi
Arjun Sethi is the Co-CEO of Kraken and a prominent figure in the evolution of crypto exchanges and Web3 infrastructure. A seasoned entrepreneur and investor, Sethi previously co-founded Tribe Capital, a venture capital firm known for backing high-growth technology companies, including several blockchain-focused startups. In 2024, he stepped into a leadership role at Kraken, one of the oldest and most respected crypto exchanges, signaling a new era for the platform.
Under Sethi’s leadership, Kraken has doubled down on global expansion, security, and regulatory compliance. His strategic focus lies in bridging traditional finance with decentralized technologies, a critical area as the market matures and institutions seek compliant onramps into crypto. Sethi’s unique background in both venture capital and product development enables him to balance innovation with operational rigor.
In 2025, Sethi is increasingly seen as a new-generation crypto executive, forward-thinking, adaptable, and deeply connected to both developers and regulators. His insights on market dynamics, exchange evolution, and decentralized financial systems make him a key influencer for anyone tracking the future of digital asset platforms.
Owen Simonin (Hasheur)
Owen Simonin, known online as Hasheur, is one of Europe’s most influential crypto educators and content creators. Based in France, Simonin has built a massive following through his YouTube channel, where he explains complex blockchain concepts, market trends, and DeFi strategies in a simple, engaging way. With over 700,000 subscribers and millions of views, he has become a trusted voice for both newcomers and seasoned investors across the French-speaking world.
What makes Hasheur stand out is his ability to make crypto relatable. Rather than focusing solely on hype or speculation, Simonin emphasizes fundamentals, security, and long-term thinking. His content spans tutorials, deep dives on projects, macroeconomic analysis, and coverage of regulatory developments in Europe, a region increasingly relevant to the future of crypto policy.
In addition to his media presence, Simonin is also the CEO of Just Mining (now Meria), a crypto asset management company that helps individuals and institutions gain exposure to blockchain ecosystems. This blend of education, entrepreneurship, and technical knowledge gives Hasheur a uniquely well-rounded perspective, making him a valuable influencer to watch as crypto adoption grows globally in 2025.
Ty Smith
Ty Smith is the Founder and CEO of Coinbound, the most well-known marketing firm for the crypto industry. Ty’s marketing efforts has helped scale companies like eToro, MetaMask, Sui, Gala and more.
As such, Smith has become toe de-facto marketing expert for crypto companies.
Crypto Banter & Crypto Casey
Crypto Banter and Crypto Casey are two of the most influential content creators in the crypto space, each offering distinct styles and value to their audiences. While they differ in tone and focus, both have become trusted sources for education, analysis, and up-to-the-minute market insights in 2025.
Crypto Banter, led by entrepreneur and host Ran Neuner, has grown into one of the most active crypto livestream platforms on YouTube. With over 795,000 subscribers, the channel features daily market updates, live trading discussions, and interviews with leading figures in Web3. Its fast-paced, high-energy format appeals to active traders and investors who want real-time information, community interaction, and alpha on emerging projects.
Crypto Casey, on the other hand, brings a calm, structured, and educational approach that resonates with beginners and intermediate users. Her channel focuses on breaking down complex topics such as wallet security, blockchain mechanics, and tokenomics in a way that’s easy to understand. With a strong emphasis on self-custody and long-term security, Casey’s content has become a valuable entry point for those just beginning their crypto journey.
Together, Crypto Banter and Crypto Casey represent the spectrum of crypto education and media in 2025.
Tips for Working With Crypto Influencers
Collaborating with crypto influencers can significantly boost your project’s visibility, credibility, and community engagement. However, to get the most out of your influencer partnerships in 2025, it’s important to approach these relationships with a strategic mindset. Here are key tips to ensure your campaigns succeed:
1. Prioritize Authenticity Over Reach: Don’t just chase follower counts. Focus on influencers whose values, content style, and audience genuinely align with your project. A smaller creator with a highly engaged community can often drive better results than a large influencer with shallow connections.
2. Vet for Web3 Credibility: Ensure the influencer has real experience or knowledge in the crypto space. Check their past content, community feedback, and past brand partnerships.
3. Diversify Your Influencer Mix: Don’t rely on a single voice. Use a blend of thought leaders, technical educators, content creators, and regional influencers.
4. Set Clear KPIs and Creative Guidelines: Influencer marketing isn’t a hands-off tactic. Provide clear goals, timelines, messaging guidance, and performance metrics. While influencers need creative freedom, a shared understanding of deliverables ensures your campaign stays on-brand and compliant.
5. Track ROI Beyond Impressions: Go deeper than likes and views. Use UTM links, affiliate codes, and community engagement metrics to track conversions, wallet sign-ups, or token participation. Influencer marketing in Web3 is about building long-term trust and adoption, not just one-time clicks.
How Coinbound Can Help You Leverage Influencer Power
At Coinbound, we connect projects with top-tier influencers across platforms. Explore our full suite of services in Web3 influencer campaigns, content production, and community growth on the Coinbound resources page. Learn how we have executed influencer marketing for eToro, MetaMask, and Cosmos to boost brand reach by millions.
You might also find value in our YouTube crypto influencers’ guide and the Web3 influencer marketing tactics.
