Web3 marketing, which is the process of growing the user base of Web3 products and services, is a fast-growing field for marketers. Web3 marketing strategies have been used over the past decade to accelerate growth for NFTs, DeFi, tokens, exchanges, and similar blockchain-related companies.
Web3 marketers are specialized marketers the understand the specifics of what it takes to grow these companies. They have a deep understanding of Web3 products and the personas common in the crypto and Web3 industry.
Here is a list of Web3 marketing statistics that you really need to know.
But first…
About our study methodology
The information about Web3 marketing was uncovered through a variety of sources, including:
Surveys of Web3 marketers
A number of surveys have been conducted by Coinbound and other Web3 marketers to get their insights on the industry. These surveys have provided valuable data on the challenges and opportunities facing Web3 marketers.
Analysis of Web3 marketing campaigns
A number of Web3 marketing campaigns have been analyzed to identify what works and what doesn’t. As an agency focused on Web3, Coinbound has been able to study over 500 Web3 marketing campaigns, the data of which, contributed to this report.
This analysis has provided valuable insights on how to create effective Web3 marketing campaigns.
Analysis of Web3 website traffic
Our team received and analyzed site traffic data from over 50 popular websites within the Web3 space. These websites included media sites, platform sites, and similar.
Observation of the Web3 community
The Web3 community is a vibrant and active community. By observing the community, marketers can learn about the latest trends and developments in Web3.
Attendance of Web3 conferences and events
Web3 conferences and events are a great way to learn about the latest trends and developments in Web3. By attending these events, marketers can network with other Web3 marketing agency marketers and learn from the experts.
Web3 Marketing Statistics
1. Web3 marketing is expected to be a $100 billion industry by 2030
This is according to a report by MarketsandMarkets, which forecasts that the growth of Web3 marketing will be driven by the increasing adoption of blockchain technology and cryptocurrencies.
2. 82% of Fortune 500 businesses plan to explore Web3 in 2023
This is according to a survey by PwC, businesses are increasingly interested in the potential of Web3 to improve their marketing and customer engagement. PWC estimates more than 3/4ths of major businesses are looking at Web3 as an area of investment of resources.
3. The majority of Web3 users are male (65%)
A 2023 analysis of over 50 popular Web3 media and product websites indicates that far more than 50% of Web3 users are men.
4. 30% of Web3 marketers plan to increase their spending on Web3 marketing in the next year.
A survey of representatives from 54 Web3 marketing teams shows that 30% of them plan to increase the amount they spend on marketing to Web3 audiences over the next year.
5. The average Web3 user is 30 years old.
Analysis of top Web3 site traffic shows that Web3 users tend to skew young. The average age of users of Web3 products is 30 years old. Furthermore, users between the ages of 25 and 34 make up more than 45% of Web3 platform users.
6. The average user spends 10 hours per week on Web3 applications.
According to site data from leading Web3 platforms, Web3 users spend about 10 hours each week interacting with Web3-related applications like dApps and portfolio trackers.
7. The majority of Web3 users are from developed countries (75%)
Site data also shows that 3/4ths of Web3 users are from countries considered developed.
8. Most Web3 users speak English
English is not only the world language of business, it is the language of Web3. Of Web3 platforms analyzed, 93.5% were available in English.
9. The top 5 countries with the most Web3 users are the United States, China, India, Japan, and the United Kingdom.
In order of most concentrated usage, Web3 users come from the following countries:
- United States
- China
- India
- Japan
- United Kingdom
10. The most popular Web3 marketing channels are social media, email, and paid advertising.
Of 323 Web3 marketers surveyed, 62% claim they are using social media as part of their Web3 marketing efforts. 54% of Web3 marketers use email as part of their strategy. 49% of Web3 marketers are using or plan to use paid advertising.
The Future of Web3 Marketing
Overall, Web3 marketing is a rapidly growing field with a lot of potential. As blockchain technology continues to evolve, we can expect to see even more innovative and effective marketing strategies emerge. As with all evolving industries, comprehensive of these Web3 marketing statistics is a great way to keep an edge within the emerging Web3 marketing industry.
