What We Use Hubspot For

1x
0:00
12:26
Get notified when the next episode goes live
Become a better marketer in 12 minutes or less.

I have read and agreed to your Privacy Policy.

If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful.

On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process.

Mentioned:

Hubspot: https://www.hubspot.com/

Ty’s Show Notes:

CRM (Customer Relationship Management):

  • Track all information and interactions with your clients/customers/contacts
  • See what webpages someone visits, how often they are on site.

Email Marketing:

  • Send marketing emails at scale to all your contacts
  • Track open rates, see who clicked what

Segmenting audiences:

  • Manual or automatic
    • Crypto CEOs/Founders
    • Crypto Marketing Managers

Sales:

  • Deal pipeline helps the sales team keep track of where each client is in terms of making a purchase.

Measuring ad spend ROI

  • Syncs with LinkedIn and Google Ads so you can see how many clients are generated from each campaign.

Social Media Posting:

  • Syncs with Twitter, Facebook, Instagram, and LinkedIn
  • Create “streams” of accounts so that we can follow and interact with our clients and contacts through all of our accounts.

Creating landing pages

  • Design web pages specific for campaigns that have customized call to actions
  • Can A/B test them and set up all kinds of means of measurment

Forms on Website:

  • Auto import data points from when people submit contact forms or request for pricing

Workflow Automation:

  • When someone does X, do Y
  • Examples:
    • When a client spends more than X amount, classify them as a top-tier client.
    • Scoring: When someone visits pages about influencer marketing services, add them to a list of contacts interested in influencer services for marketing emails later.

Closing

Rate, review, recommend. Let us know if you have questions about Hubspot join us on Slack

Follow us on Twitter:

https://twitter.com/coinbound_io

https://twitter.com/tydanielsmith

https://twitter.com/youngdumbcrypto

https://twitter.com/cryptokylie

Learn more about the Crypto Marketing Show:

https://coinbound.io/podcast

Crypto Marketing Show Ad
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google
Spotify
Consent to display content from Spotify
Sound Cloud
Consent to display content from Sound
Cart Overview