Influencer marketing has become a cornerstone of Web3 marketing strategies. In an industry built on community, trust, and decentralization, influencers serve as the bridge between blockchain projects and the users they aim to reach. Whether you’re launching a new protocol, NFT collection, Layer 1 chain, or DeFi product, the right influencer agency can supercharge your marketing efforts.
But not all influencer marketing agencies are created equal, especially in Web3.
This guide breaks down the top Web3 influencer marketing agencies in 2025, what makes each one stand out, and how to choose the right agency for your project. We’ll also cover key questions you should ask before signing on the dotted line, plus frequently asked questions to help you navigate the process.
Let’s dive into the top players.
Top Web3 Influencer Agencies
1. Coinbound (Best Overall & Most Experienced)
Website: coinbound.io
Coinbound is the long-time leader in Web3 influencer marketing. With 6+ years of experience in the blockchain and crypto space, Coinbound has built the most robust and battle-tested influencer network in the industry.
Whether you’re targeting Twitter, YouTube, TikTok, or Web3-native platforms like Lens and Farcaster, Coinbound knows exactly how to craft campaigns that drive real community engagement and growth.
Client Highlights:
- MetaMask
- Sui
- Gala Games
- eToro
- Nexo
- Immutable
- Cosmos
- OKX
Why Coinbound Leads the Pack:
- Access to 500+ verified crypto and Web3 influencers
- Deep expertise in DeFi, NFTs, Layer 1 & Layer 2 ecosystems
- Seamless campaign execution from strategy to reporting
- Results-oriented with a focus on KPIs like CAC and engagement
- Also offers PR, social media management, and SEO—perfect for multi-channel growth
If you want to work with a highly experienced team, Coinbound is a reliable option.
2. Lunar Strategy
Website: lunarstrategy.com
Lunar Strategy has made a name for itself by focusing on influencer campaigns that are integrated into a broader marketing strategy. The agency works with DeFi and NFT projects and excels at working with micro and mid-tier influencers to drive authentic engagement.
Strengths:
- Specializes in growth marketing beyond influencer campaigns
- Good option for early-stage startups needing flexible budgets
- Known for excellent project management and communication
3. Mooning
Website: mooning.com
Mooning is an Australia-based Web3 marketing agency with a strong focus on influencer marketing and community engagement. Their strength lies in highly creative campaigns with strong visuals and storytelling.
Strengths:
- Great for NFT drops and metaverse-related projects
- Strong creative and design team
- Focuses heavily on ROI and post-campaign analytics
4. Blockwiz
Website: blockwiz.com
Blockwiz combines influencer marketing with performance-based strategies to deliver tangible results. They’ve worked with over 150 crypto brands and have a full-service offering that spans content, SEO, and paid ads.
Strengths:
- Comprehensive approach to influencer and content marketing
- Transparent pricing and detailed analytics
- Good for projects that need technical SEO and influencer services together
5. ICODA
Website: icoda.io
ICODA is a full-cycle crypto marketing agency that includes influencer marketing among its many services. They’ve been around for years and have strong connections across global crypto markets including Asia, Europe, and the US.
Strengths:
- Global reach with multilingual influencer capabilities
- Good for ICOs, IDOs, and exchange promotions
- Also offers exchange listings, legal, and technical advisory
6. Omni Agency
Website: omniagency.ca
Omni is a Canada-based Web3 marketing firm that focuses on organic growth through influencer activations, community building, and content marketing. They take a strategic approach, focusing heavily on Discord and Telegram growth alongside influencer work.
Strengths:
- Great for community-led brands
- Strong communication and client support
- Skilled at converting influencer campaigns into long-term engagement
What to Look for in a Web3 Influencer Agency
What to Look for in a Web3 Influencer Marketing Agency
Choosing the right Web3 influencer marketing agency isn’t just about finding someone with a few crypto influencers on speed dial. The right partner should understand blockchain culture, be fluent in the Web3 narrative, and know how to build influence in an industry that moves at the speed of innovation.
Here are the key qualities to evaluate before committing to an agency:
1. Industry experience in Web3 and crypto
Not all influencer marketing experience translates to the Web3 space. Look for an agency that has proven success promoting DeFi protocols, NFT projects, Layer 1 or Layer 2 blockchains, DAOs, wallets, or exchanges. Web3 is a specialized ecosystem with unique community dynamics, regulatory considerations, and messaging challenges. An experienced agency will understand how to position your project authentically, what narratives resonate with degens and builders, and how to adapt messaging during both bear and bull markets. They should also understand the values that drive this space, including decentralization, transparency, and community-led growth.
Ask for case studies or campaign metrics that demonstrate real-world outcomes. This helps ensure you’re working with a team that truly knows the landscape.
2. Quality and depth of influencer network
The size of an agency’s influencer roster matters, but quality is far more important. You want access to influencers who are respected within their niche, actively engage with their community, and have a reputation for thought leadership or authentic content. Avoid agencies that rely on influencers known for over-promoting projects indiscriminately.
A strong agency will offer access to macro and micro influencers across Twitter, YouTube, TikTok, Discord, Telegram, and even decentralized platforms like Farcaster or Lens. More importantly, they’ll help you choose influencers whose audience aligns with your goals—whether you’re looking to attract early-stage investors, NFT collectors, developers, or DAO participants.
3. Tailored strategy development
Effective influencer campaigns are never one-size-fits-all. The agency should take time to understand your project’s goals, audience, narrative, and launch timeline. They should then build a custom strategy that includes influencer selection, content formats (such as threads, reviews, or AMAs), messaging guidance, and key performance indicators.
You’ll want a campaign roadmap that aligns with your product milestones—whether you’re preparing for a token launch, NFT mint, protocol release, or major governance vote. A well-thought-out strategy ensures your message lands with the right people at the right time, across the right channels.
4. Data-driven performance tracking
To evaluate the impact of an influencer campaign, you need data, not just vanity metrics. Choose an agency that provides transparent, results-focused analytics. Key performance indicators may include engagement rates, referral traffic, conversions, follower growth, wallet sign-ups, or even increases in TVL if you’re running a DeFi campaign.
Ask how they track and report performance. Good agencies will use tools like UTM links, custom dashboards, influencer-specific landing pages, and post-campaign reports that connect awareness to outcomes. This level of insight helps you understand what’s working, what needs to be adjusted, and where to invest more moving forward.
5. Cross-platform influence activation
Your audience isn’t concentrated in one place. Crypto users are spread across multiple channels, each with different content formats and expectations. A capable agency should understand how to tailor influencer content to each platform’s strengths.
Twitter is where real-time discussion and community-building happen. YouTube allows for deep dives and project explainers. TikTok can spark viral momentum, especially with younger NFT or gaming audiences. Discord and Telegram serve as the conversion layer where awareness turns into retention. Emerging platforms like Lens and Farcaster are also becoming important touchpoints in decentralized social media.
An agency should be ready to activate influencers across this ecosystem in a coordinated, brand-consistent way.
6. Transparent pricing and deliverables
Clarity on pricing and scope is essential. A professional agency will clearly outline what’s included in your campaign, such as influencer outreach, approvals, content creation, scheduling, community engagement, and reporting.
They should also explain how influencers are compensated, whether it’s through a flat fee, performance incentives, revenue shares, or token allocations. Ask about the timeline for campaign development, content delivery, and performance reviews. Make sure you understand how they handle underperformance or failed influencer commitments, and whether revisions or replacements are included.
Avoid agencies with vague pricing models or hidden fees. Transparency on both sides leads to a smoother, more collaborative relationship.
7. Additional services for full-funnel support
Influencer marketing works best when paired with complementary growth strategies. Some of the most effective Web3 campaigns layer influencer content with PR, social media management, paid ads, or SEO to drive full-funnel results.
Look for agencies that offer services beyond influencer activation. This may include community management on Discord or Telegram, content creation for thought leadership, Web3 PR and media outreach, paid amplification, or technical SEO to capture search traffic around branded and project-related keywords.
Having a single team that can connect these efforts helps you avoid silos and makes your entire marketing stack more efficient and cohesive.
Best platforms for Web3 influencer campaigns
The right platform depends on your audience, goals, and content type. Here’s a breakdown of the most impactful platforms in the Web3 space:
- Twitter (X): Still the heartbeat of the crypto community. Ideal for announcements, threads, engagement, and building awareness among traders, developers, and DAOs.
- YouTube: Great for long-form explainers, technical overviews, tokenomics breakdowns, and product walkthroughs. YouTube influencers can drive deep understanding and longer attention spans.
- TikTok: Popular for short, viral content targeting younger audiences. Best suited for NFT projects, Web3 gaming, and projects with strong visual storytelling.
- Telegram and Discord: These are more for community conversion than discovery. Influencers often bring audiences from other platforms into these channels for deeper interaction.
- Farcaster and Lens Protocol: Decentralized social networks gaining traction among early adopters. Still niche, but valuable for building a presence among Web3-native audiences.
A well-rounded campaign often uses a combination of these platforms to build awareness, educate, and convert.
Can I manage influencer marketing myself, or do I need an agency?
You can manage influencer marketing in-house, especially if you have a strong network and experience negotiating, managing content approvals, and tracking performance. However, doing so requires time, relationships, and an understanding of both the culture and the technical side of Web3.
Working with an experienced Web3 influencer marketing agency offers several advantages:
- Access to vetted and relevant influencers
- Pre-established relationships for faster and more reliable outreach
- Campaign management, negotiation, and coordination taken off your plate
- Strategic guidance and creative direction
- Data tracking and performance reporting
Most teams find that outsourcing this work to a trusted agency allows them to focus on building their product and community while still benefiting from high-impact exposure.
How long does a typical influencer campaign take?
The timeline varies depending on the campaign’s complexity, the number of influencers involved, and whether content is being created from scratch or repurposed. In general:
- Planning and influencer sourcing: 1–2 weeks
- Content creation and approvals: 1–3 weeks
- Campaign execution: 1–2 weeks
- Post-campaign reporting: 1 week
A simple campaign can be executed in under a month, while larger campaigns may run over several months, especially when timed around events like token launches, NFT mints, or strategic roadmap updates. The best agencies will work with your product milestones to ensure influencer content supports your launch cycles.
What kind of results can I expect from a Web3 influencer campaign?
Results vary depending on your goals, budget, and execution. That said, a well-run campaign can produce:
- Brand awareness across targeted Web3 communities
- Traffic spikes to your website or dApp
- Increased token or NFT sales
- Discord or Telegram growth
- Developer interest or GitHub engagement
- Enhanced perception and credibility within the crypto space
Measurable outcomes should be tied to specific KPIs, and your agency should provide a detailed report post-campaign. Some projects even see long-term results from well-positioned influencer content, especially when paired with ongoing community building.
Web3 Influencer Agency FAQs
Web3 influencer marketing is the practice of partnering with influencers who have built trust and authority in the crypto and blockchain space to promote a Web3 product, service, or project. These influencers might operate on platforms like Twitter, YouTube, TikTok, Discord, Telegram, or newer decentralized platforms like Lens and Farcaster.
Unlike traditional influencer marketing, Web3 campaigns often emphasize community-driven messaging, technical education, transparency, and shared incentives (such as tokens or NFT drops). A successful campaign doesn’t just promote a product, it helps build credibility and alignment with crypto-native audiences who are often skeptical of traditional marketing.
Influencer marketing is uniquely powerful in Web3 because trust is everything in this space. With countless scams, rug pulls, and anonymous projects, users rely heavily on credible voices they know and trust. Influencers act as signal boosters and validators for projects. If an influencer with a loyal following endorses your product, it can significantly increase your project’s visibility, legitimacy, and community support.
Also, Web3 communities tend to be tribal and highly engaged. A well-timed shoutout or in-depth review can lead to a surge in Discord signups, NFT mints, token purchases, or even governance participation, especially when the influencer truly understands and supports your vision.
Costs can vary widely depending on the influencer’s audience size, platform, level of engagement, and your campaign’s goals.
For example:
Micro-influencers (10k–50k followers) might charge $500–$2,000 per post or video
Mid-tier influencers (50k–250k followers) could range from $2,000–$10,000 per campaign
Top-tier influencers (250k+ followers or well-known thought leaders) may charge $10,000+ or request performance-based incentives or token allocations
In addition to influencer fees, agencies typically charge for strategy, campaign management, content coordination, and reporting. Some offer fixed pricing, while others operate on monthly retainers or campaign-based structures.
If you’re working with a reputable agency like Coinbound, they’ll help tailor a campaign to your budget and identify the right mix of influencers to maximize ROI.
Paid influencer marketing involves formal agreements where influencers are compensated for creating content about your project. This includes tweets, videos, livestreams, AMAs, or reviews that you help shape through messaging and direction.
Earned influencer support happens organically when influencers promote your project without payment—typically because they believe in it or hold your token/NFT. While harder to engineer, this kind of endorsement is often more powerful.
In many cases, paid campaigns can lead to earned promotion if the influencer genuinely connects with your product. That’s why it’s critical to work with influencers who understand and care about the Web3 space rather than just the paycheck.
Final Thoughts
Influencer marketing in Web3 is not a trend, it’s a foundational tactic for building community and gaining traction in a noisy, fast-moving ecosystem.
Whether you’re launching a new Layer 1 chain, raising awareness for your NFT collection, or scaling your DeFi protocol, the right influencer agency can make the difference between a fizzle and a breakout.
Coinbound stands at the top of the list for a reason. With deep roots in the crypto space, an unmatched influencer network, and a proven track record with top brands like MetaMask, Sui, and Gala, they are the go-to choice for serious Web3 projects.
Need help with your influencer marketing strategy? Visit coinbound.io to connect with the team and launch a campaign that actually moves the needle.
