Growing an NFT community is a long game that depends on trust, clear communication, and giving people real reasons to stick around. The most successful projects treat their community like a product, something they actively build, test, and refine.
If you’re serious about growing your NFT community, the two platforms that matter most are Discord and Twitter (X). Discord is where deeper engagement happens. Twitter is where attention starts. Both play very different roles, but they work best when they’re used together.
Below is a tactical breakdown of how to use both platforms to build and to grow NFT community.
Also see: Web3 Community Management Guide: Tactics That Actually Work in 2025
1. Set Clear Goals and Know Your Audience
Before you open a Discord or tweet a single teaser, you need a clear picture of who you’re trying to reach and why they’d care.
Start by narrowing down your audience. Are you speaking to NFT collectors, digital artists, Web3 gamers, or crypto investors? Are you building for artists, gamers, DeFi natives, or people brand new to Web3? Each group responds to different language, incentives, and platforms. You can’t copy-paste the same tone across the board.
The same goes for goals. Is your priority to sell out the mint, build long-term holders, grow a DAO, or launch ecosystem tools later? All of those require different approaches to NFT community building, from how you seed early conversations to how you reward engagement.
Be brutally honest: would you hang out in your own Discord? Would you follow this project on Twitter if you weren’t working on it?
2. Organize Your Discord Server for Easy Navigation
When someone joins your Discord, they should quickly understand what your project is about and where to find information. Create channels like #welcome, #announcements, #faq, and #support. Add community spaces like #general-chat or #memes to keep things fun. Use bots like MEE6 to greet new members automatically and Collab.Land to verify NFT holders. This creates structure and safety while encouraging engagement. Checkout our complete guide on how to Set up an NFT discord server.
3. Use Automated Welcomes and Clear Rules
First impressions matter. Set up a welcome bot to send a friendly message to new members explaining what your project does and where to start. It can include links to minting pages, roadmaps, or active channels. At the same time, establish basic rules to keep the space respectful and on-topic. Pin these rules in a dedicated channel and make sure moderators enforce them fairly.
4. Host Giveaways, Quizzes, and Contests
People love rewards. Giveaways are great for getting attention, but they work best when tied to participation. Try trivia quizzes about your project, art contests, or meme competitions. Reward winners with whitelist spots, limited edition NFTs, or project merchandise. These activities energize your community and make members feel like they’re part of something special.
5. Run Weekly Events: AMAs, Drops, and Twitter Spaces
Live events keep your community engaged and give people a reason to show up regularly. Host weekly AMAs (Ask Me Anything) in Discord where your team answers questions. Announce new drops or features in real-time. On Twitter, run Spaces where you can speak with your followers and bring in guest speakers from the Web3 world. These formats are casual but powerful for building relationships.
Also see: How to Host a Crypto AMA
6. Create Exclusive Roles and Gated Channels
Everyone wants to feel like they’re part of an inner circle. Assign special roles to early supporters, verified holders, or contest winners. Create private channels where only those roles can chat or access early updates. This gives people a reason to stay active and contribute more. It also helps manage your community by rewarding quality engagement over sheer volume.
7. Promote Your Discord on Twitter (X), and Vice Versa
Don’t treat Discord and Twitter as separate worlds. Cross-promote content to keep both channels active. Tweet out exciting Discord discussions or announcements and include an invite link. In Discord, let members know about your latest tweets or upcoming Twitter Spaces. This back-and-forth builds momentum and gives each platform a unique role in your growth.
If organic reach isn’t enough (and often, it isn’t), consider running targeted Twitter (X) ads to bring in the right kind of traffic. Paid traffic won’t build a community for you, but it can amplify what’s already working.
8. Pin Highlights and Share Community Wins
Pin the best content in each channel, this might be an insightful question, an amazing piece of fan art, or a successful NFT trade. Share these highlights on Twitter to show the world your community is alive and thriving. This not only celebrates your members but also acts as social proof for others thinking of joining.
9. Partner with NFT Influencers and Web3 Projects
Find NFT influencers or projects with a similar audience and run co-branded events, giveaways, or AMAs. For example, an NFT artist could design a custom piece for your community while you promote their collection. NFT influencers are a core part of effective NFT marketing, but the real impact comes when their audience has something valuable to join. That’s where your community setup matters. Coinbound has helped many Web3 brands grow fast through smart influencer partnerships.
Also check out this resource: NFT Marketing Plan Template: Map Out Your Path Pre- and Post-Launch
10. Educate and Empower Your Members
People stay when they learn something valuable. Share simple guides on using wallets, buying NFTs, or staying safe from scams. Host Discord workshops or Twitter threads that teach new users about Web3. This shows you care about more than sales and turns members into long-term fans. Check out our insights on Web3 community building for more ideas.
Summary
Twitter (X) and Discord can absolutely carry your NFT community growth, but only if you treat them like active spaces, not passive announcement boards. Think long-term. Set expectations early. Reward real participation, not just volume.
Want a community growth strategy that actually works? Talk to us.
Coinbound’s NFT marketing team has helped Web3 projects turn scattered followers into real, active communities, not just by managing Discords and Twitter, but by working directly with NFT influencers who bring in the right people.
