If you are trying to understand the number of daily active crypto users on X Twitter, here is the short answer. Using the latest public figures for X daily activity, global crypto ownership, and how strongly crypto skews toward X, a realistic global range is about 9 million to 35 million daily active crypto users on X. The midpoint most marketers should plan around is roughly 25 to 30 million.
The sections below show the data, the math, and how to use it in your media planning.
Also see: Top Web3 Marketing Agencies
What we mean by daily active crypto users on X
For this analysis, daily active crypto users on X means people who are active on X on a given day and who either own crypto or primarily come to X for crypto news, conversations, trading information, or community. This encompasses investors, builders, traders, and creators who engage with crypto topics, not just those who post. This definition aligns with how the crypto audience behaves on social and how surveys ask about platform use for crypto information.
The latest daily activity on X
There is no single official daily active user number that X publishes each quarter, so we triangulate from multiple credible sources.
• Financial Times reporting indicated X had about 251 million daily active users in the second quarter of 2024, up 1.6 percent year over year.
• Elon Musk has publicly claimed X reached roughly 300 million daily actives and about 600 million monthly active users during 2024. These are company statements, not audited filings.
• On mobile specifically, Similarweb data cited by TechCrunch showed 132 million daily active users across X’s iOS and Android apps in June 2025. This is mobile only, so it excludes desktop and other access, but it is a useful lower bound.
Taken together, those figures provide a reasonable daily range for X between about 132 million and 300 million, with 251 million as a widely cited anchor from 2024.
How large is the global crypto user base
Triple A’s 2024 global study estimates 562 million people own cryptocurrency, about 6.8 percent of the world population, up from about 420 million in 2023. Ownership skews male and toward the 25 to 34 age band.
Why crypto users over index on X
Among crypto community participants, X is the most used social platform for crypto. In CoinGecko’s 2024 post halving survey, 41.7 percent selected X as their main platform for crypto, and 34.4 percent said X is their primary source of crypto information. That confirms the long observed tilt of crypto conversation to X.
Historical audience research also found crypto holders visit Twitter at roughly 1.7 times the rate of the average internet user in Europe, an indicator that crypto owners are meaningfully concentrated on X. While this result dates to 2018 to 2019, it still helps explain the platform’s outsized role in crypto discourse. GWI
X’s own ad audience data shows a user base that is majority male and concentrated in the 25 to 34 age group, mirroring global crypto demographics and further supporting an above average concentration of crypto owners on X
Estimating the number of daily active crypto users on X
Here are two grounded ways to size the audience, plus a cross check.
Method 1, baseline adoption method
- Start with X daily actives. Use 251 million as a central point.
- Apply global crypto ownership as a floor, 6.8 percent. That yields about 17.1 million daily actives on X who own crypto.
- Adjust for the over concentration of crypto on X. Using the 1.7 times over index as a directional uplift brings the share to roughly 11.6 percent, which implies about 29.1 million daily actives on X who are crypto users. Calculation shown in the methodology section below.
Method 2, mobile only cross check
Use the 132 million mobile daily actives reported by Similarweb for June 2025. Applying the same 11.6 percent crypto share yields about 15.3 million mobile daily crypto users on X. This serves as a conservative lower bound because it excludes desktop and other access.
Upper bound reference
If you instead apply the same 11.6 percent to the higher end 300 million daily figure claimed by Musk, you get about 34.8 million. This set of assumptions brackets a realistic worldwide range between roughly 9 and 35 million, with a practical planning midpoint of 25 to 30 million.
The bottom line for marketers
For most Web3 marketing campaigns, planning against 25 to 30 million daily active crypto users on X globally is reasonable. This reflects a platform where crypto is over represented relative to the general population, where crypto users actively seek news, and where conversations move quickly around catalysts like token launches, ETFs, and macro events.
How to reach that audience on X
- Target by signals that map to crypto intent
Use keyword, cashtag, and follower lookalike targeting around leading assets, ecosystems, and publishers. Pair broader interest targeting with lists of creators and publications your ICP already follows. - Post into news moments
Crypto attention clusters around market moving moments. Monitor social trend tools and post within minutes of catalysts. Tools like LunarCrush can help spot rising narratives and unique author spikes. - Blend paid and native engagement
Combine Promoted Posts, Creator partnerships, and Spaces. CoinGecko’s data shows users rely on social for crypto information, so educational threads and AMA formats tend to earn higher engagement than purely promotional posts. - Measure with clean UTMs and guardrails
Track site actions tied to X traffic, not just vanity metrics. Expect a long tail of lurkers. Consider brand safety controls and community management plans given the pace of conversation.
Methodology, assumptions, and the math
Data inputs
• X daily actives, Financial Times reporting for Q2 2024, 251 million. Alternative references include Musk’s 300 million claim and Similarweb’s 132 million daily mobile app users for June 2025.
• Global crypto owners, Triple A 2024 report, 562 million or 6.8 percent of world population.
• Crypto over concentration on X, GlobalWebIndex and Bitpanda study showing Twitter indexed 1.7 times versus the average internet user among European crypto holders, used here as a directional uplift.
• Crypto community platform choice, CoinGecko 2024 survey, X is the main platform for 41.7 percent and the primary news source for 34.4 percent of respondents. This does not directly translate to the entire owner base but it corroborates X’s dominance for crypto conversation.
Calculations
• Floor estimate without uplift, 251,000,000 daily actives × 6.8 percent ownership equals 17,068,000.
• With 1.7 times uplift, 6.8 percent × 1.7 equals 11.56 percent, rounded to 11.6 percent. 251,000,000 × 11.6 percent equals 29,116,000.
• Mobile only lower bound, 132,000,000 × 11.6 percent equals 15,312,000.
• Upper reference using 300,000,000 × 11.6 percent equals 34,800,000.
Limitations
• X does not publish audited global DAU by country each quarter, and independent estimates may exclude desktop usage.
• The 1.7 times uplift is directional and from a European sample. We use it as an indicator of concentration, not a precise multiplier.
• Surveys like CoinGecko’s capture active community members, who are more engaged than the average holder.
Despite these caveats, converging signals across sources produce a coherent, defensible range for daily active crypto users on X.
FAQs
What is the number of daily active users on X today
Recent reporting put X around 251 million daily active users in Q2 2024, with a mobile only view showing 132 million daily actives on iOS and Android in June 2025. Company claims have gone as high as about 300 million. The reality likely sits between these numbers and varies by month and market.
What share of crypto users rely on X
In CoinGecko’s 2024 survey of 2,558 crypto participants, 41.7 percent said X is their main platform for crypto, and 34.4 percent said X is their primary source of crypto information. This supports using a higher share for crypto audience modeling on X.
So what is the best estimate for the number of daily active crypto users on X Twitter
Using global ownership as a floor and an uplift for crypto’s concentration on X, a practical planning range is about 9 to 35 million daily active crypto users on X, with a working midpoint of 25 to 30 million. This reflects total daily actives multiplied by an adjusted crypto share that accounts for platform concentration.
Does this include bots
No source can perfectly exclude bots, but the references used here come from platform-level reporting and third-party measurement firms. Treat the range as a directional planning input, then validate in platform with engagement quality, conversion rates, and creator partnerships.
How should Web3 brands act on this
Shift budgets toward event driven posting and Spaces, build creator led threads, and target lookalikes around cashtags and authoritative publishers. Monitor rising narratives with social intelligence tools, then measure downstream site actions, not only likes or impressions.
