Alex Borden
Senior Content Specialist at Coinbound

About Alex
Alex is Senior Content Specialist at Coinbound and a driving force behind the agency's creative content strategy. He transforms the complexities of Web3 into compelling stories that connect with audiences. A trusted voice in the crypto marketing space, Alex has written extensively on NFT development, crypto market making, and the strategies driving blockchain innovation.
His work, featured on Coinbound and NFT Lately, blends sharp insights with actionable advice, helping businesses make smarter moves in the decentralized world.
Articles by Alex
All 104 articlesBest CRM for Marketing Agencies | Full List for 2027
How to Launch a Crypto Token in 15 Steps (Checklist)
Reddit Marketing for Crypto Projects: What Works and What Doesn’t
Crypto Wallet Marketing: How to Turn Installs Into Funded, Active Wallets
AEO for Crypto: How Web3 Brands Gain Visibility in AI Search
Crypto Narrative Marketing: How to Position Your Project Within Market Cycles
Crypto Marketing Compliance: Ad Regulations and Disclosure Rules for Token Projects
Crypto Investor Relations Marketing: How to Win and Keep Trust
Crypto Presale Marketing: Strategies to Drive Early Traction Before Launch
Web3 Marketing for Layer 1 and Layer 2 Protocols
Token Launch Marketing: The Complete Playbook
Top Web3 Marketing Agencies in 2026 (Pricing + Case Studies)
How to Choose the Right Web3 Marketing Agency (Vetting Guide)
Web3 Marketing in Your First 90 Days After Funding
How to Write a Crypto Press Release in 2026 [Free Templates + Generator]
Top Crypto AEO Agencies for Web3 Brands in 2026
Best Crypto Blogs to Follow in 2026 | The Ultimate List
Best Threads Accounts to Follow in 2026
Work with Alex and the team
- Abiodun AdeoyeAssociate, Content
- Alyssa MichaudDirector

- Elizabeth WhitingDirector

- Hector FerranDirector

- Ishtva SahuAssociate

- Jordan ColemanManager, Social Media

- Kasey GregoryManager

- Kayla IsleyManager
- Lindsay KeyfauverDirector, Strategy

- Sarah MartinicoDirector, Event Management

- Ty SmithFounder & CEO

- Victoria ChapmanAccount Manager

- Will ZhuAssociate
