Play to Earn (P2E) is an emerging sector in the cryptocurrency world. In 2021, with the popularity of the NFT-based P2E game Axie Infinity, the new business model captured the games industry’s attention.
This gaming-business model allows players to generate income from NFTs or native crypto assets, which can be further sold for real money and the ability to own the assets they purchase in the game.
What is a Play-to-Earn (P2E) Marketing Agency?
Over the past year, the P2E mania continued its ascent, and its market soared to billions of dollars. But with P2E games like Decentraland (MANA), The Sandbox (SAND), Gala (GALA), and Illuvium (ILV) gaining traction, the number of projects entering the market is on the rise, which is heating the competition and making it hard for new projects to stand out.
This is where marketing comes into play. Marketing is an integral part of creating a successful project, and P2E marketing agencies can help a project reach its target audience, promote the project, and build a strong community.
These play-to-earn marketing agencies are companies that handle the marketing element of the project, helping drive visibility and improve results.
A P2E marketing agency further guides in designing a sustainable game, which needs to consider fundamental factors such as marketability of the game to bring down the cost of user acquisition, monetization ability of the game to attract revenue, and user retention, to be noticeable in the market.
What does a Play-to-Earn (P2E) Marketing Agency do?
In this new component of the GameFi ecosystem, blockchain technology is used to combine gaming with the benefits of crypto.
Marketers who are working or experimenting in the gaming world need to follow this new breed of games where all the items are tokenized. Brands and celebrities have also onboarded this train, attracted by this lucrative opportunity where they take a portion of sales.
With everyone joining in and crypto going mainstream, a P2E marketing agency will help a project develop a unique marketing strategy suitable for the business, determine the avenues to pursue, implement and optimize the strategy, and monitor the results.
How to Choose a Play-to-Earn (P2E) Marketing Agency?
Play-to-Earn is different from traditional gaming. As such, to create a lasting impression in this hottest niche in the blockchain industry, hiring a P2E marketing agency is the right move.
They can aid in creating a campaign for a P2E brand that answers the “who,” “what,” “why,” and “where” aspects that tackle the target audience, the product, problems solved by the game, and the roadmap, respectively.
So, when choosing a credible P2E marketing agency, a project should look at its budget first, then enquire about the agency’s past performance, clients, and referrals.
The fact is, there is no textbook approach to pulling off a successful campaign. This is why the agency one picks must be able to assist in:
- Setting realistic and specific objectives for a project
- Develop metrics to assess a campaign’s success
- Identify the right market and target audience
- Build user person
- Provide quality content and tools to track the results and modify the strategy as necessary
When to hire a Play-to-Earn (P2E) Marketing agency?
Following the success of games like Crypto Kingdoms and Axie Infinity, the influx of play-to-earn games is at an all-time high. A new game looking to break into the market may find it difficult to appeal to different gaming enthusiasts.
In the last few months, several new games have attempted to gain a share of the booming P2E market, but a sizable chunk of these games have failed to garner the audience’s interest due to several factors, such as a lack of attractive gameplay and poor marketing.
Here, hiring a play-to-earn marketing agency is beneficial because it can offer its expertise to launch solid, reliable marketing campaigns.
All P2E brands, new or established, need strong marketing, and a P2E marketing agency handles the marketing aspect through services like press releases to inform a large audience of a development, influencer marketing to endorse the project, as well as dedicated promotion services, ad management, and community engagement.
Marketing agencies typically have connections with credible and high-traffic websites to publish relevant content and drive traffic to the project.
Top Play-to-Earn (P2E) Marketing Agencies
Now, let’s look at our best picks to promote a play-to-earn project.
Coinbound
Notable Clients: Metamask, Cosmos, Nexo, Etoro, Generative Dungeon, & Gods Unchained
Services Offered: SEO, PR, PPC, thought leadership marketing, & community marketing
Pricing: Customized pricing plans based on goals
Founded in 2018 by Ty Smith, Coinbound is a leading marketing agency in the crypto space. The P2E marketing agency ensures a project’s success through influencer and thought leader marketing, community setup and management, fundraising, paid ads, Twitter management, blog management, and executive networking.
Coinbound has worked with dozens of popular play-to-earn companies like Kart Racing which saw significant growth thanks to its largest network of crypto founders, creators, investors, and influencers.
Lunar Strategy
Notable Clients: Dark Frontiers, Nobility Token, Gamestarter, & Pixel Pix
Services Offered: SEO, branding, PR, web design, digital marketing, & influencer marketing
Pricing: Average hourly rate – $150/hr
Founded in 2019, Lunar Strategy offers 360° Digital Agency Services, including B2B digital marketing and social media marketing, to help P2E projects stand out, get more relevant leads, and attain clients.
The agency helps crypto and NFT-focused projects dominate Google search through its tailored and advanced digital marketing strategies. It focuses on modern technologies and approaches to cater to the unique needs of projects in the P2E sector.
Ninja Promo
Notable Clients: Trust Wallet, Polkadot, Dash, BitForex, IronFX, OKEx, & Bank Social
Services Offered: Influencer marketing, video production, branding, & paid media and social
Pricing: Customized plans
Besides the typical marketing services like organic Social Media, SEO, and PR & outreach, Ninja Promo also offers website development, mobile app development, and full-stack blockchain development services.
This London-based agency also provides market-making services that offer token companies the benefit of higher liquidity and trading volume, easier listing on crypto exchanges, and lower probability of price manipulation.
CryptoPR
Notable Clients: eToro, Crypto.com, Binance, 1xBit.com, StormGain, & Lucky Block
Services Offered: Financial PR, NFT marketing, DeFi marketing & influencer campaigns
Pricing: Custom pricing plans
This London-based firm is a leading metaverse marketing service provider with a vast network of sites to help projects get ranked on Google. It works with premium publications for promotional press releases to drive traffic and investment leads.
Besides celebrity endorsements and shilling campaigns, CryptoPR promotes P2E projects through advertorials, Telegram groups, and other channels.
NeoReach
Notable Clients: Amazon, Airbnb, Walmart, The New York Times, & BET Networks
Services Offered: Influencer marketing, paid media, creative strategy, & API integration
Pricing: $50k to $500k+
This social marketing agency is known for its wide network of world-class influencers. Neo Reach offers full-service, data-driven marketing campaigns designed explicitly for decentralized projects, distributed teams, and Web3-based objectives.
The agency further offers detailed progress, reporting, insights, and additional services like experiential activations that involve creating or showing up prepared for world-class crypto events.
No Rug Agency
Notable Clients: Bricktopians, Samurai Cats, Evolved Camel, & Ballies NFT Project
Services Offered: Web3 developers, artists, influencers, partnerships, & legal compliance
Pricing: Custom plans based on requirements
This full-service NFT marketing agency provides access to every resource needed to launch a successful project that includes world-class artists, tokenization, and staking development. No Rug Agency provides all the guidance from the start to the end of Play-to-Earn game development.
The agency, led by entrepreneur Olumide Gbenro, helps P2E games gain traction and build a strong community.
daPixel
Notable Clients: DaGear, Hygimatic, Omni, and Ohsol Investment
Services Offered: Digital marketing, free Audit, Google Ads, SEO, & SaaS Marketing
Pricing: Custom pricing plans
This new addition to the industry provides free consultation of thirty minutes and makes the most out of the investment with proven strategies.
Through its bespoke promotional services that cover crypto marketing, PR, influencer marketing, social media management, and community management, daPixel caters to not just crypto and NFT but also SaaS and B2B.
Conclusion
As we detailed, a play-to-earn marketing agency comes with specialized services for blockchain, crypto, NFT, and P2E projects. They have access to top-rated talent that helps save both time and cost.
Today, attention is the most scarce thing in the world, and marketing helps capture that to drive traffic to a new or established brand, making P2E marketing agencies a valuable tool in a project’s success.
FAQs
How much do Play-to-Earn (P2E) marketing agencies charge?
To launch a successful Play-to-Earn game, a project needs a team of highly skilled professionals to handle different key marketing roles, including content writer, community manager, PR specialist, email marketing specialist, traffic manager, support team, and more — all of which can cost anywhere between $1,000 to $100,000.
But a credible P2E marketing agency will be upfront about all its costs and why they charge them.
What are some good questions to ask before hiring a Play-to-Earn (P2E) marketing agency?
Some of the questions that you can ask the P2E marketing agency are:
- Are you official partners with big reputable websites and influencers?
- What are your specialized play-to-earn game promotional methods?
- What are your experiences in the crypto and P2E sphere?
- What kind of services are offered by you?
- Who are some of your previous clients?
- How do you source your content?
- How do you evaluate success?
