The top B2B PPC agencies have the expertise in creating high-ROI PPC advertising strategies to exceed campaign goals.
Business-to-business companies face the hurdle of longer sales cycles. As a result, the PPC leads generated are of low quality and do not lead to immediate sales.
Experienced B2B pay-per-click advertising agencies bid more on BOFU (Bottom of the Funnel) keywords to generate qualified leads that lead to sales.
This curated list of the best B2B service providers 2024 presents the most qualified B2B PPC agencies in 2024, offering maximum ROI.
What Are B2B PPC Agencies?
B2B PPC companies help create ad campaigns on search engines and social media platforms that use the pay-per-click model.
Enterprise brands hire profit-driven PPC management agencies to set up their ad campaigns on various online marketing channels where their target audiences are present.
Google Ads advertising firms research intent-driven keywords, prepare buyer-specific ad creatives, design user-friendly landing pages, and use relevant ad extensions to reach the most qualified buyers.
Therefore, enterprise PPC services use their industry expertise and analytical capabilities to run successful B2B PPC campaigns.
Also See: Top 7 PPC Agencies for Startups and Small Businesses
What Are the Advantages of Hiring B2B PPC Marketing Services?
- Outsourcing PPC management grants access to industry-experienced professionals, optimizing strategies.
- Skilled ad copywriters enhance lead generation with compelling content.
- PPC agencies handle goal setting and conversions for accurate measurement and strategy alignment.
- PPC management teams provide insights into audience behavior for targeted strategies.
- B2B PPC experts craft tailored content, saving time and ensuring effectiveness.
- Expertly crafted ads from Google Ads management companies enhance brand visibility in competitive markets.
- Professional PPC teams deliver immediate leads and troubleshoot effectively for maximum efficiency.
- Reputable PPC services efficiently handle scaling up campaigns with strategic planning.
- Outsourcing PPC management is cost-effective compared to in-house hiring.
- PPC management companies excel at identifying high-performing keywords for better results.
- Expert PPC services optimize budget allocation for maximum ROI and cost-effectiveness.
- Professional testing leads to deeper insights and improved ROI.
- Outsourcing complex technical aspects to PPC experts frees up time for other tasks.
- PPC advertising teams facilitate localization strategies for diverse market reach.
Also See: Top 5 Web3 PPC Agencies: Leading Firms to Try in 2024
Best B2B PPC Companies
Clickstrike
Clickstrike is a top-tier Google Ads and social ads agency for SaaS and B2B brands.
With over 750 clients, their impressive portfolio proves their credibility as a top-rated B2B PPC service, offering an average PPC Return on Ad Spend (ROAS) of 7x.
Their team of PPC ad specialists has delivered more than 300 paid ad campaigns for leading tech brands worldwide.
Website: Clickstrike.com
Headquarters: New York, NY
Founded: 2018
Team Size: 11-50
Key Services:
- Strategic planning and management of PPC campaigns on platforms such as Google Ads, Twitter Ads, Reddit Ads, and LinkedIn Ads.
- Optimization for maximum return on ad spend (ROAS) to ensure cost-effective advertising.
- Leveraging earned media channels to enhance brand visibility and reputation.
- Crafting and distributing press releases, securing media coverage, and managing public relations for technology companies.
- Meticulous creation of PPC campaigns tailored to your specific needs and goals, leveraging industry best practices and innovative techniques.
Top Clients:
- Acorn
- Stack
- Jungle Ai
- Ethermail
Also See: Top 5 Web3 Paid Ads Agencies: Best Choices in 2024
Coinbound
Coinbound is a results-driven and ROI-focused PPC agency that helps you create and manage profitable ad campaigns.
With over five years of PPC conversion experience, the agency has successfully delivered 1250+ campaigns with an impressive average campaign return on ad spend of 5X.
Website: Coinbound.io
Headquarters: New York, NY
Founded: 2018
Team Size: 51-200
Key Services:
- Tailored campaigns across platforms like Google Ads, Reddit, Twitter, and LinkedIn.
- Guidance and optimization strategies for landing pages to enhance the overall effectiveness of the PPC campaigns.
- Meticulous planning and implementation of PPC campaigns aligned with the specific goals of the SaaS business.
- Regularly assessing competitors’ PPC strategies and industry trends ensures staying ahead in PPC advertising, adjusting strategies accordingly for maximum effectiveness.
- Access to a dedicated and responsive team of PPC experts for timely communication and support.
- Effective management of PPC bids to ensure optimal ad placements and cost efficiency.
Top Clients:
- Etoro
- Tron
- Nexo
- Rivals
- Immutable
- Gala Games
- Juno
- Bitboy Crypto
Go Fish Digital
Go Fish Digital is a distinguished B2B PPC agency that offers a comprehensive digital marketing strategy for companies targeting other businesses rather than direct consumers.
With a primary focus on revenue and lead generation, Go Fish Digital’s paid media team collaborates with clients to establish key performance indicators (KPIs) that are aligned with business objectives.
The agency employs a conversion-focused approach to review existing PPC campaigns to eliminate wasted ad spend. They also use integrated reporting tools like HubSpot, Salesforce, Domo, and Looker to boost campaign performance and conversions.
Website: Gofishdigital.com
Headquarters: Raleigh, North Carolina
Founded: 2005
Team Size: 51-200
Key Services:
- Go Fish Digital crafts multi-funnel PPC strategies, guiding potential buyers through different journey stages, from awareness to conversion.
- They use a conversion-focused approach to create expertly crafted PPC campaigns that drive the best B2B leads.
- Go Fish Digital prioritizes revenue and leads as key performance indicators (KPIs), aligning PPC strategies with business goals.
- Their ad management specialists create advanced retargeting campaigns to generate maximum conversions within the desired monthly budget.
Top Clients:
- Geico
- Marriott
- The New York Times
- Airbnb
- Adobe
Also See: Review of Ecommerce PPC Agencies & Services in 2024
Blendb2b
Blend B2B is a dynamic digital marketing agency specializing in B2B PPC services.
With a strategic approach to paid advertising, Blend B2B’s team of in-house experts collaborates with clients to create, manage, and continuously optimize PPC campaigns throughout the buyer journey, ensuring maximum return on investment.
Leveraging platforms such as Google AdWords and LinkedIn, the agency targets high-intent keywords and employs sponsored content and ads to engage the ideal target audience.
Website: Blendb2b.com
Headquarters: Reading, Berks
Founded: 2010
Team Size: 11-50
Key Services:
- Blend B2B specializes in strategic B2B PPC services, creating, managing, and optimizing campaigns throughout the buyer journey to generate demand.
- Leveraging Google Ads, Blend B2B helps businesses reach their in-market buyers by targeting high-intent keywords at the exact point when potential customers are exploring solutions.
- Blend B2B uses LinkedIn ads to distribute content in a non-disruptive manner, helping clients be present where their ideal target users are and driving engagement with their brand.
- The agency aims to support the buyer’s journey rather than disrupt it, using PPC to create and capture business demand.
Top Clients:
- Breathe
- Skyscanner
- Wavenet
- Onecom
- Bcas
- Bit.bio
- Robin
ProperExpression
ProperExpression is a high-growth B2B PPC agency dedicated to helping businesses effectively reach and convert their target audiences.
Focusing on precision and growth, they offer comprehensive PPC strategies tailored to meet each client’s specific needs.
Their team serves a diverse range of businesses, from e-commerce to fintech, leveraging platforms such as Google Ads and LinkedIn Ads to generate more leads, build brand awareness, and accelerate sales cycles.
Website: Properexpression.com
Headquarters: Washington DC
Founded: 2018
Team Size: 11-50
Key Services:
- Utilize data to align all PPC campaigns around a single goal: generating revenue and providing a positive Return on Investment (ROI).
- Manage bidding strategies on platforms like Google, Bing, and Apple Search to maximize relevance and effectiveness.
- Plan, produce, and deploy creative video and display ads that capture attention and improve brand sentiment.
- Utilize Google Display Network and Microsoft Advertising Network for targeted exposure.
- Craft tailored strategies to target your Ideal Customer Profile (ICP) on the right platforms with compelling messaging to drive conversions and accelerate the sales process.
- Progress prospects through the sales funnel using retargeting ads on key platforms.
Top Clients:
- Deskdirector
- Vitusvet
- Drfirst
- Niche Academy
- Robocory
- Px
- Paul Stuart
Also See: Top 8 SaaS PPC Marketing Agencies to Accelerate MRR Growth
Motion Marketing
Motion Marketing is a specialized B2B marketing agency that excels in bridging the gap between technical industries and their target audiences.
They use a comprehensive approach to enhance clients’ search engine visibility and drive relevant website traffic.
Focusing on utilizing major platforms such as Google Ads and Bing Ads, the agency ensures that ads reach potential customers at the top of search results.
Website: Motion-marketing.com
Headquarters: Cirencester, Gloucestershire
Founded: 2014
Team Size: 11-50
Key Services:
- Takes care of all aspects of PPC campaigns, from initial setup and account management to ongoing monitoring and optimization.
- The agency understands the art of writing effective PPC ads and creating converting landing pages.
- Conducting intent-specific keyword research is essential for successful PPC campaigns.
- Motion Marketing combines PPC efforts with Google Analytics to gain deeper insights into landing page and keyword performance.
Top Clients:
- Huawei
- Geolang
- Sylvac
- Pace
- Vipre
- Loxia
- Weare south pole
- Accelerate
93x
93x is a B2B PPC Agency that drives return on investment (ROI) for fast-growing B2B tech and SaaS companies.
Focused on utilizing Google Ads and LinkedIn for predictive B2B lead generation, the agency emphasizes the importance of paid campaigns for faster results while acknowledging the synergy between PPC and SEO.
They adopt a strategy that balances cost per lead with short-term results, leveraging PPC and paid social campaigns for quick wins and targeted outcomes.
Website: 93x.agency
Headquarters: London
Founded: 2018
Team Size: 11-50
Key Services:
- Strategic development and management of pay-per-click (PPC) campaigns.
- Expertise in paid social media advertising to target specific audiences on platforms like LinkedIn.
- Monitoring and analysis of competitor PPC strategies to identify opportunities and inform campaign optimization efforts.
- Crafting and optimizing LinkedIn Ads for effective B2B lead generation.
- Strategic allocation and management of PPC budgets to optimize spend and achieve the best possible results within budget constraints.
- Integration of ad extensions such as site links, callouts, and structured snippets to enhance ad visibility, relevance, and click-through rates.
Top Clients:
- Telefonica
- Learnosity
- Kantox
- Zuken
- Soldo
- Finablr
- Bankable
- Exasol
Also See: Best PPC Management Firms for Tech Paid Ads (PPC) Agencies & Services
KlientBoost
KlientBoost, a leading PPC agency, boasts an impressive track record, with 87% of their clients achieving their Q4 goals.
Their success is attributed to a strategic emphasis on crafting effective marketing plans.
With a focus on paid advertising platforms such as Google Ads, LinkedIn Ads, and Bing Ads,
KlientBoost has accumulated over 200 case studies, demonstrating their ability to drive sustainable, long-term growth across various industries.
Website: Klientboost.com
Headquarters: Costa Mesa, California
Founded: 2015
Team Size: 51-200
Key Services:
- Comprehensive management of PPC campaigns.
- Includes campaign planning, account setup and optimization, real-time performance tracking, and bid adjustments for optimal return on ad spend.
- Provide periodic reviews of PPC performance, offer actionable insights, and recommend strategies to optimize results.
- Ensuring PPC efforts stay aligned with industry best practices.
Top Clients:
- Lytx
- Justworks
- Owning
- Upwork
- Segment
- Airbnb
- Juniper
Important Factors to Keep in Mind When Selecting a B2B PPC Agency
Expertise and Experience
When selecting a B2B PPC agency, ensure they possess solid industry experience. Look for a track record of successfully managing B2B PPC ads, particularly with businesses like yours. An experienced agency comprehends the intricacies of B2B marketing, such as knowing your target audience and utilizing pertinent keywords to engage them. They’ll craft PPC campaigns tailored to resonate with your audience, ensuring your ads appear at the right time and place for maximum effectiveness.
Target Audience Understanding
The agency you pick needs to show a strong grasp of your B2B target audience. They should be familiar with your buyers in detail, knowing their needs, obstacles, and what drives them. This understanding enables them to efficiently utilize intent-focused keywords, guaranteeing your ads show up when potential buyers actively seek solutions. The agency can draw in qualified leads and boost conversions by aligning your PPC campaigns with your buyer personas.
Transparency and Communication
Ensure the agency thoroughly knows your B2B customers. They need to grasp what your buyers want, the challenges they encounter, and what motivates them. With this understanding, they can select the most suitable keywords that align with your customers’ interests. When your ads appear in searches relevant to your buyers’ needs, you will likely draw in the right leads and convert them into customers. Therefore, when the agency customizes your PPC campaigns to fit your buyer personas, it can increase sales for your business.
ROI Focus
A good B2B PPC agency ensures your ads make you more money than they cost. They know it’s about getting clicks and turning them into actual sales. By tweaking your website pages, how your ads are worded, and who sees them, they can make your ads more effective and cheaper. This means you get more bang for your buck, making more money from your ads than you spend on them and getting better results overall.
Customized Strategy
Don’t choose agencies that offer generic solutions. Your business is unique, so your PPC plan should be, too. Find agencies that take the time to understand your brand, industry, and goals before creating a customized strategy. This could involve testing different ad designs, improving landing pages to increase sales, and refining targeting using data analysis.
Technology and Tools
A top-notch B2B PPC agency uses high-tech tools and software to improve your ad campaigns. These tools assist in finding the best keywords, handling bids, and monitoring results. They provide crucial insights into your campaigns’ performance and where they can be enhanced. By staying updated with the newest PPC technology, the agency can lower your advertising costs, improve the effectiveness of your ads, and generate more returns from your ad budget.
Client References and Case Studies
Before you decide, request client references and case studies from the agency. This will help you understand their history and the outcomes they’ve delivered for other B2B clients. Seek agencies with expertise in your industry who can show real examples of their achievements. Additionally, inquire about their brand and content strategies, vital for B2B PPC success.
