Best Startup PR Agencies: Top Picks For 2024

Last Updated: February 29, 2024
Best startup PR agencies

Looking to grow your Web3 business? That’s what we do…

PR is one of the strongest marketing tactics to establish your startup as an impactful brand.

However, it does require a lot of effort and time to connect with media and niche experts who can readily help to enhance your company’s public image and credibility. 

Collaboration with a PR agency will sort the whole process for you as, with their experience and expertise, your brand can easily score better numbers in terms of acquiring positive media mentions for your brand. 

In this article, I have enlisted the top 10 PR agencies that will help your startup make an impact on the stakeholders by using their strong connections with leading media publications and journalists. 

Let’s begin!

Shortcut: Pick specific news outlets to publish your news with this handy portal.

What is Startup PR? 

Startup public relations is the process of connecting with media publications, journalists, and industry experts to spread a positive message about your newly-setup brand to the target audience as well as the other stakeholders to create an optimistic influence on them. 

Related: Top Crypto PR Agencies

The message is conveyed in the form of press releases, blog posts, webinars, podcasts, and news. It helps strengthen the relationship between your startup and the public leading to improved credibility and trust in your company.

What Does A Startup PR Agency Do?

Here are the advantages of hiring a PR agency for your startup:

  • Helps in building a positive perception of your newly launched business.
  • Leverages their media contacts to secure positive media coverage for your brand.
  • Creates a strong brand message to deliver it to your target audience.
  • Improves the scope of audience exposure for your startup.
  • Identifies opportunities for contributed articles, speaking engagements, and participation in industry events.
  • Helps in building strong authority and credibility in your niche both online and offline.

How Much Do Startup PR Agencies Charge?

The charges of a startup public relations agency may vary on different factors, including the experience of the agency, the industry your business falls in, your campaign goals, and the time required to achieve them.

Most firms charge between $1000 – $5000. More experienced PR companies and can charge up  to $10000 – $50000 a month.

Top 10 Startup Press Release Companies

Here are the best startup PR firms to position your company as a unique and innovative player in its industry:

Clickstrike

Clickstrike Homepage Screenshot

Clickstrike specializes in marketing and growth for SaaS & AI companies

As such, Clickstrike has helped AI companies get featured in leading media like TechCrunch, Benzinga, MarketWatch, Yahoo Finance, and More. Clickstrike is a popular option for AI companies backed by Sequoia Capital, 500 Ventures, and more.

Clickstrike’s website features a number of great testimonials highlighting the team’s understanding of AI products.

Clickstrike Services:

  • PR & Earned media

  • PPC & Paid ads

    • Google Ads

    • Twitter Ads

    • Facebook (Meta) Ads

  • SEO

  • Social media management

  • Influencer marketing

  • B2B Lead Gen

Headquarters: New York

Pricing: Get a Free Quote

Coinbound

Founded: 2018

Headquarters: New York City 

Website: Coinbound.io

Coinbound is one of the top startup PR agencies to help you create a positive public image of your company, leveraging strong storytelling skills and impressive media relations.

The agency specializes in offering its PR services to various startups from sectors like fintech, SaaS, AI, & crypto. Their expert press release team assists your startup in winning audience trust by collaborating and publishing brand content on top and credible media publications.

They have a vast press distribution network of 100s of leading fintech publications, including Yahoo Finance, Forbes, Entrepreneur, AP News, Benzinga, Bloomberg, GQ, and more.

If you’re looking for direct access to publish PRs on top business and tech sites, Coinbound also has an easy-to-use platform, where you can choose from specific news outlets and have your news published quickly. For more custom packages or fully organic coverage, contact Coinbound directly.

Key Services:

  • Public Relations and Earned Media
  • Social Media Management
  • Community Management
  • Influencer Marketing
  • SEO
  • Influencer Marketing

Top Clients:

  • Acorn.io
  • CoinStats
  • Tron
  • Cosmos
  • Nexo
  • Amber
  • Alliance Block

Channel V Media

Founded: 2008

Headquarters: New York City

Website: Channelvmedia.com

Channel V Media is a leading PR agency that helps startups build dominance in the market and influence the stakeholders’ opinions with their robust brand positioning, messaging, and narrative skills.

Having served many companies ranging from startups to established Fortune 500, Channel V Media has got over 41 local PR partners around the world, including Poland, Ireland, Sweden, Panama, Colombia, and China.

Related: Coinscribble Review | Top Blockchain & Crypto PR Distribution Service

They offer their PR and strategic planning services to various startups, including retail technology, fintech, food and beverage, climate tech, and B2B.

Channel V Media has strong connections with leading publications, including Forbes, CNBC, Bloomberg, The New York Times, Business Insider, Veg News, and Financial Times, which helps in shaping a positive and appealing audience perception about your newly set up venture.

Key Services:

  • Public Relations Management
  • Strategic Planning
  • Site Mapping
  • UI/UX Designing
  • Website Development
  • Lead Generation
  • Mobile Development

Top Clients:

  • Bluecore
  • Levy Ratner
  • Grapeshot
  • Oline
  • Albert
  • Videolicious
  • iQ Media

ContentGhost

ContentGhost is an agency built specifically for Founders of tech and AI companies that want to build authentic audiences on social media. They provide comprehensive ghostwriting services on platforms like Twitter.

Headquarters: USA

Pricing: $3,000-$5,000 per month

TrizCom PR

Founded: 2008

Headquarters: Texas

Website: Trizcom.com

TrizCom is a leading women-owned startup PR agency leveraging paid media, earned media, shared media, and owned media to help your business gather positive brand mentions..

They offer their PR expertise to a wide range of industries, including automotive, B2B, banking, food and beverage, franchise, healthcare, and real estate.

Key Services:

  • Media Relations Management
  • Crisis Communications
  • Award Submissions
  • Content Creation
  • Issues Management
  • Reputation Management

Top Clients:

  • Billy Go
  • Glewee
  • Healthy Steps
  • Ideal Feet
  • NTEC
  • Tacky Box

Golin

Founded: 1956

Headquarters: Atlanta

Website: Golin.com

Golin is one of the leading startup PR agencies that offers effective solutions to companies to make a positive impact of their brand among the target market. 

Their solutions include managing the brand’s public image with high-quality content creation, media training, crisis management, and influencer marketing.

Related: Everything You Need to Know About Crypto Influencer Marketing

Golin collaborates with leading media publications and journalists to publish your brand’s news and updates, making your startup stand ahead of the competitors with increased digital visibility.

Key Services:

  • Media Relations Management
  • Media Training
  • Influencer Marketing
  • Crisis and Issues Management
  • Content Creation
  • Brand Storytelling
  • Social Media Marketing

Top Clients:

  • Mcdonald’s 
  • Asics
  • Crayola
  • Persil
  • Estee Lauder
  • Cadbury

Otter PR

Founded: 2019

Headquarters: St. Petersburg

Website: Otterpr.com

Otter PR is one of the top result-driven public relations agencies which leverages its established network of relationships with media publications, reporters, journalists, and podcasts to enhance your startup’s organic traffic, brand awareness, and audience credibility. 

Their team of reputation management experts keeps track of your startup’s online reviews, negative articles, and harmful backlinks to keep your brand and website away from getting maligned.

They continuously strive to remove negative links, optimize social links, create strong public profiles, and create positive authority in online articles to improve and maintain a positive image of your startup digitally.

Additionally, Otter PR’s training expert, Ryan Bass, prepares your team for media questioning and public speaking. The training includes mastering media interviews, interview preparation, delivering messages, media do’s and don’ts, mastering all media places, and managing equipment and lighting.

Key Services:

  • Media Relations Management
  • Online Reputation Management
  • Crisis Handling
  • Media Training

Top Clients:

  • Deep Sentinel
  • Vavoom Vodka
  • Bestmap
  • EDM Maniac
  • Ecalls
  • Hero Trainer

Vitis PR

Founded: 2006

Headquarters: Birmingham

Website: Vitispr.com

Vitis PR is one of the top PR, search, and social media agencies which has a team of highly experienced PR experts who help your startup create an optimistic brand opinion in front of prospective customers, media specialists, and other key stakeholders.

Their PR process to improve a startup’s visibility and credibility involves identifying and narrowing down the right opportunities, organizing and conducting follow-ups on various media events, creating insightful content, and monitoring media coverage of your niche.

Related: Top SEO Content Writing Services to Try in 2023

Additionally, Vitis PR releases an insightful blog with topics related to business, public relations, economic trends, and marketing each month, which you can access on their website.

Key Services:

  • Media Relations Management
  • Blogging
  • Content Marketing
  • Copywriting
  • Social Media Management
  • PR Training
  • Search Engine Optimization
  • Influencer Relations Management

Top Clients:

  • Rit
  • Evida
  • Clear People
  • Datto
  • Mobile Fun
  • Rapide

Narva

Founded: 2000

Headquarters: Stockholm

Website: Narva.se

Narva Communications is one of the top public relations and communications agencies in Sweden that leverages its earned media and creativity to help enhance and positively change the mindsets of your startup’s target audience.

With their 23 years of experience in PR, they conduct thorough market research and analysis to understand the current position of your startup in order to help it reposition for better digital reach. 

Key Services:

  • Media Relations Management
  • Crisis Training
  • Change Management
  • Concept Development
  • Qualitative and Competitor Analysis

Top Clients:

  • Bling
  • Bayer
  • SEB
  • Embracer Group
  • Rejlers

Digital Trails

Founded: 2018

Headquarters: London

Website: Digitaltrails.co.uk

Digital Trails is a leading PR and reputation management agency that helps drive organic traffic for your startup brand, leveraging its earned media and content creation services. They depict your brand story with robust content marketing strategies, content development processes, and content distribution networks.

Related: Top Press Release Distribution Services in 2023 | Best List

Digital Trails also offers tailored PR consultancy and training services based on your business goals and budget. Their content includes engaging ad copies, data visualization, and appealing videos to give a significant boost to your online visibility and gain maximum media coverage.

Key Services:

  • Online Reputation Management
  • Digital Public Relations
  • Content Marketing
  • Consultancy and Training

Ogilvy

Founded: 1948

Headquarters: Massachusetts 

Website: Ogilvy.com

Ogilvy is one of the oldest PR agencies that leverage its years of experience and expertise to help your startup brand create a remarkable image in the eyes of stakeholders using different tactics, including advertising, consulting, and PR.

Related: PR Newswire vs Business Wire – A Comprehensive Comparison

They have offices in more than 93 countries to offer startups and established businesses various marketing services. 

Key Services:

  • Public Relations Management
  • PR Consulting
  • Advertising

Top Clients:

  • Dove
  • Call of Duty
  • Samsung
  • Allianz
  • Citizens
  • Regal Springs
  • Dutchie Yoghurt

Milk and Honey PR

Founded: 2017

Headquarters: London 

Website: Milkandhoneypr.com

Milk and Honey PR is a result-driven PR marketing agency for startups to help you create a futuristic brand image with strategic positioning. They also use their partnerships with niche experts, leading brands, media houses, and journalists to help your brand grow and make a positive impact on the target market.

To establish a strong authority for your startup in the public eye, Milk and Honey PR offers diversified copywriting and services, which includes creating whitepapers, blog posts, long-form content, press releases, and ad copies.

Related: How to Distribute a Crypto Press Release (Comprehensive Guide)

Key Services:

  • PR Management
  • Brand Reputation Management
  • Brand Positioning
  • Copywriting
  • Search Engine Optimization
  • Lead Generation

Top Clients:

  • PriceSpy
  • Inner Circle
  • Epson
  • Omnos
  • Albany
  • Bigcommerce

Startup PR Services FAQs

1- What is a press release?

A press release is a media document that acts as an announcement of news and launches related to your brand. It is sent to press publications, journalists, and media publishers so it gets published on a trusted media platform and reaches a wider crowd.

PR helps in giving a perspective to the audience, mitigating negative publicity, building a credible image, and making important declarations about your startup.

2- What are the advantages of public relations for your startup?

Here are the top benefits of using a PR firm for your startup:

  • Creates a positive buzz about your brand among the target stakeholders.
  • Improves your brand image and reputation with media connections.
  • Increases your brand credibility and trust among the target market.
  • Helps attract valuable leads and customers.
  • Adds more value to your startup’s products and services.

3- What are the tools used in PR?

Here are the top tools to improve your PR strategy:

  • Prowly
  • Brand24
  • Noisily
  • Muck Rack
  • Brandwatch
  • Google Alerts
  • HARO

4- What are the questions to ask before you hire a startup PR agency?

Here are the top questions to ask before hiring a PR agency for your startup:

  • What is your experience in our industry?
  • What is your content creation strategy to get media attention?
  • Do you have a substantial network of media publications and industry experts?
  • Do you have some client testimonials to show your past work?
  • What is your communication and reporting process?
  • What is your pricing structure? 
  • How do you measure the success of PR campaigns? 

Conclusion

With so much scope in the PR space, it becomes essential for businesses to opt for this marketing strategy, especially those who have just started their journey.

Take assistance from any of the above-listed startup PR firms to give a professional touch to your PR growth, be it press releases or media interviews. Ensure that you perform an evaluation before choosing any PR firm based on various variables matching your startup goals and budget.

Looking to Grow Your Web3 Business?

Try Coinbound, the leading Crypto, NFT, & Web3 Marketing Agency. Trusted by MetaMask, eToro, Gala, Immutable, & 775+ Web3 companies.
Share on:
Twitter
WhatsApp
Facebook
Telegram
LinkedIn
Coinbound Logo
Work with the top Web3 marketing agency
775+ Clients. Trusted by Gala, Litecoin, eToro, & more.
Recommended