PR is one of the strongest marketing tactics to establish your startup as an impactful brand.
However, it does require a lot of effort and time to connect with media and niche experts who can readily help to enhance your company’s public image and credibility.
Collaboration with a PR agency will sort the whole process for you as, with their experience and expertise, your brand can easily score better numbers in terms of acquiring positive media mentions for your brand.
In this article, I have enlisted the top 10 PR agencies that will help your startup make an impact on the stakeholders by using their strong connections with leading media publications and journalists.
Let’s begin!
Shortcut: Pick specific news outlets to publish your news with this handy portal.
What is Startup PR?
Startup public relations is the process of connecting with media publications, journalists, and industry experts to spread a positive message about your newly-setup brand to the target audience as well as the other stakeholders to create an optimistic influence on them.
Related: Top Crypto PR Agencies
The message is conveyed in the form of press releases, blog posts, webinars, podcasts, and news. It helps strengthen the relationship between your startup and the public leading to improved credibility and trust in your company.
What Does A Startup PR Agency Do?
Here are the advantages of hiring a PR agency for your startup:
- Helps in building a positive perception of your newly launched business.
- Leverages their media contacts to secure positive media coverage for your brand.
- Creates a strong brand message to deliver it to your target audience.
- Improves the scope of audience exposure for your startup.
- Identifies opportunities for contributed articles, speaking engagements, and participation in industry events.
- Helps in building strong authority and credibility in your niche both online and offline.
How Much Do Startup PR Agencies Charge?
The charges of a startup public relations agency may vary on different factors, including the experience of the agency, the industry your business falls in, your campaign goals, and the time required to achieve them.
Most firms charge between $1000 – $5000. More experienced PR companies and can charge up to $10000 – $50000 a month.
Top 10 Startup PR Companies
Here are the best startup PR firms to position your company as a unique and innovative player in its industry:
Clickstrike
Clickstrike specializes in marketing and growth for SaaS & AI companies
As such, Clickstrike has helped AI companies get featured in leading media like TechCrunch, Benzinga, MarketWatch, Yahoo Finance, and More. Clickstrike is a popular option for AI companies backed by Sequoia Capital, 500 Ventures, and more.
Clickstrike’s website features a number of great testimonials highlighting the team’s understanding of AI products.
Clickstrike Services:
PR & Earned media
PPC & Paid ads
Google Ads
Twitter Ads
Facebook (Meta) Ads
SEO
Social media management
Influencer marketing
B2B Lead Gen
Headquarters: New York
Pricing: Get a Free Quote
Coinbound
Founded: 2018
Headquarters: New York City
Website: Coinbound.io
Coinbound is one of the top crypto startup PR agencies to help you create a positive public image of your company, leveraging strong storytelling skills and impressive media relations.
The agency specializes in offering its PR services to crypto startups. Their expert press release team assists your startup in winning audience trust by collaborating and publishing brand content on top and credible media publications.
They have a vast press distribution network of 100s of leading fintech publications, including Yahoo Finance, Forbes, Entrepreneur, AP News, Benzinga, Bloomberg, GQ, and more.
If you’re looking for direct access to publish PRs on top business and tech sites, Coinbound also has an easy-to-use platform, where you can choose from specific news outlets and have your news published quickly. For more custom packages or fully organic coverage, contact Coinbound directly.
Key Services:
- Public Relations and Earned Media
- Social Media Management
- Community Management
- Influencer Marketing
- SEO
- Influencer Marketing
Top Clients:
- Acorn.io
- CoinStats
- Tron
- Cosmos
- Nexo
- Amber
- Alliance Block
Channel V Media
Founded: 2008
Headquarters: New York City
Website: Channelvmedia.com
Channel V Media is a leading PR agency that helps startups build dominance in the market and influence the stakeholders’ opinions with their robust brand positioning, messaging, and narrative skills.
Having served many companies ranging from startups to established Fortune 500, Channel V Media has got over 41 local PR partners around the world, including Poland, Ireland, Sweden, Panama, Colombia, and China.
Related: Coinscribble Review | Top Blockchain & Crypto PR Distribution Service
They offer their PR and strategic planning services to various startups, including retail technology, fintech, food and beverage, climate tech, and B2B.
Channel V Media has strong connections with leading publications, including Forbes, CNBC, Bloomberg, The New York Times, Business Insider, Veg News, and Financial Times, which helps in shaping a positive and appealing audience perception about your newly set up venture.
Key Services:
- Public Relations Management
- Strategic Planning
- Site Mapping
- UI/UX Designing
- Website Development
- Lead Generation
- Mobile Development
Top Clients:
- Bluecore
- Levy Ratner
- Grapeshot
- Oline
- Albert
- Videolicious
- iQ Media
ContentGhost
ContentGhost is an agency built specifically for Founders of tech and AI companies that want to build authentic audiences on social media. They provide comprehensive ghostwriting services on platforms like Twitter.
Headquarters: USA
Pricing: $3,000-$5,000 per month
TrizCom PR
Founded: 2008
Headquarters: Texas
Website: Trizcom.com
TrizCom is a leading women-owned startup PR agency leveraging paid media, earned media, shared media, and owned media to help your business gather positive brand mentions..
They offer their PR expertise to a wide range of industries, including automotive, B2B, banking, food and beverage, franchise, healthcare, and real estate.
Key Services:
- Media Relations Management
- Crisis Communications
- Award Submissions
- Content Creation
- Issues Management
- Reputation Management
Top Clients:
- Billy Go
- Glewee
- Healthy Steps
- Ideal Feet
- NTEC
- Tacky Box
Golin
Founded: 1956
Headquarters: Atlanta
Website: Golin.com
Golin is one of the leading startup PR agencies that offers effective solutions to companies to make a positive impact of their brand among the target market.
Their solutions include managing the brand’s public image with high-quality content creation, media training, crisis management, and influencer marketing.
Related: Everything You Need to Know About Crypto Influencer Marketing
Golin collaborates with leading media publications and journalists to publish your brand’s news and updates, making your startup stand ahead of the competitors with increased digital visibility.
Key Services:
- Media Relations Management
- Media Training
- Influencer Marketing
- Crisis and Issues Management
- Content Creation
- Brand Storytelling
- Social Media Marketing
Top Clients:
- Mcdonald’s
- Asics
- Crayola
- Persil
- Estee Lauder
- Cadbury
Otter PR
Founded: 2019
Headquarters: St. Petersburg
Website: Otterpr.com
Otter PR is one of the top result-driven public relations agencies which leverages its established network of relationships with media publications, reporters, journalists, and podcasts to enhance your startup’s organic traffic, brand awareness, and audience credibility.
Their team of reputation management experts keeps track of your startup’s online reviews, negative articles, and harmful backlinks to keep your brand and website away from getting maligned.
They continuously strive to remove negative links, optimize social links, create strong public profiles, and create positive authority in online articles to improve and maintain a positive image of your startup digitally.
Additionally, Otter PR’s training expert, Ryan Bass, prepares your team for media questioning and public speaking. The training includes mastering media interviews, interview preparation, delivering messages, media do’s and don’ts, mastering all media places, and managing equipment and lighting.
Key Services:
- Media Relations Management
- Online Reputation Management
- Crisis Handling
- Media Training
Top Clients:
- Deep Sentinel
- Vavoom Vodka
- Bestmap
- EDM Maniac
- Ecalls
- Hero Trainer
Vitis PR
Founded: 2006
Headquarters: Birmingham
Website: Vitispr.com
Vitis PR is one of the top PR, search, and social media agencies which has a team of highly experienced PR experts who help your startup create an optimistic brand opinion in front of prospective customers, media specialists, and other key stakeholders.
Their PR process to improve a startup’s visibility and credibility involves identifying and narrowing down the right opportunities, organizing and conducting follow-ups on various media events, creating insightful content, and monitoring media coverage of your niche.
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Additionally, Vitis PR releases an insightful blog with topics related to business, public relations, economic trends, and marketing each month, which you can access on their website.
Key Services:
- Media Relations Management
- Blogging
- Content Marketing
- Copywriting
- Social Media Management
- PR Training
- Search Engine Optimization
- Influencer Relations Management
Top Clients:
- Rit
- Evida
- Clear People
- Datto
- Mobile Fun
- Rapide
Narva
Founded: 2000
Headquarters: Stockholm
Website: Narva.se
Narva Communications is one of the top public relations and communications agencies in Sweden that leverages its earned media and creativity to help enhance and positively change the mindsets of your startup’s target audience.
With their 23 years of experience in PR, they conduct thorough market research and analysis to understand the current position of your startup in order to help it reposition for better digital reach.
Key Services:
- Media Relations Management
- Crisis Training
- Change Management
- Concept Development
- Qualitative and Competitor Analysis
Top Clients:
- Bling
- Bayer
- SEB
- Embracer Group
- Rejlers
Digital Trails
Founded: 2018
Headquarters: London
Website: Digitaltrails.co.uk
Digital Trails is a leading PR and reputation management agency that helps drive organic traffic for your startup brand, leveraging its earned media and content creation services. They depict your brand story with robust content marketing strategies, content development processes, and content distribution networks.
Related: Top Press Release Distribution Services in 2023 | Best List
Digital Trails also offers tailored PR consultancy and training services based on your business goals and budget. Their content includes engaging ad copies, data visualization, and appealing videos to give a significant boost to your online visibility and gain maximum media coverage.
Key Services:
- Online Reputation Management
- Digital Public Relations
- Content Marketing
- Consultancy and Training
Ogilvy
Founded: 1948
Headquarters: Massachusetts
Website: Ogilvy.com
Ogilvy is one of the oldest PR agencies that leverage its years of experience and expertise to help your startup brand create a remarkable image in the eyes of stakeholders using different tactics, including advertising, consulting, and PR.
Related: PR Newswire vs Business Wire – A Comprehensive Comparison
They have offices in more than 93 countries to offer startups and established businesses various marketing services.
Key Services:
- Public Relations Management
- PR Consulting
- Advertising
Top Clients:
- Dove
- Call of Duty
- Samsung
- Allianz
- Citizens
- Regal Springs
- Dutchie Yoghurt
Milk and Honey PR
Founded: 2017
Headquarters: London
Website: Milkandhoneypr.com
Milk and Honey PR is a result-driven PR marketing agency for startups to help you create a futuristic brand image with strategic positioning. They also use their partnerships with niche experts, leading brands, media houses, and journalists to help your brand grow and make a positive impact on the target market.
To establish a strong authority for your startup in the public eye, Milk and Honey PR offers diversified copywriting and services, which includes creating whitepapers, blog posts, long-form content, press releases, and ad copies.
Related: How to Distribute a Crypto Press Release (Comprehensive Guide)
Key Services:
- PR Management
- Brand Reputation Management
- Brand Positioning
- Copywriting
- Search Engine Optimization
- Lead Generation
Top Clients:
- PriceSpy
- Inner Circle
- Epson
- Omnos
- Albany
- Bigcommerce
Startup PR Services FAQs
1- What is a press release?
A press release is a media document that acts as an announcement of news and launches related to your brand. It is sent to press publications, journalists, and media publishers so it gets published on a trusted media platform and reaches a wider crowd.
PR helps in giving a perspective to the audience, mitigating negative publicity, building a credible image, and making important declarations about your startup.
2- What are the advantages of public relations for your startup?
Here are the top benefits of using a PR firm for your startup:
- Creates a positive buzz about your brand among the target stakeholders.
- Improves your brand image and reputation with media connections.
- Increases your brand credibility and trust among the target market.
- Helps attract valuable leads and customers.
- Adds more value to your startup’s products and services.
3- What are the tools used in PR?
Here are the top tools to improve your PR strategy:
- Prowly
- Brand24
- Noisily
- Muck Rack
- Brandwatch
- Google Alerts
- HARO
4- What are the questions to ask before you hire a startup PR agency?
Here are the top questions to ask before hiring a PR agency for your startup:
- What is your experience in our industry?
- What is your content creation strategy to get media attention?
- Do you have a substantial network of media publications and industry experts?
- Do you have some client testimonials to show your past work?
- What is your communication and reporting process?
- What is your pricing structure?
- How do you measure the success of PR campaigns?
Conclusion
With so much scope in the PR space, it becomes essential for businesses to opt for this marketing strategy, especially those who have just started their journey.
Take assistance from any of the above-listed startup PR firms to give a professional touch to your PR growth, be it press releases or media interviews. Ensure that you perform an evaluation before choosing any PR firm based on various variables matching your startup goals and budget.
