The Complete Guide to Blockchain SEO & Organic Marketing

Last Updated: December 12, 2022
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The world of online marketing is constantly evolving, and as a result, it can be difficult to keep up with the latest trends and techniques. One area that has seen significant growth in recent years is search engine optimization (SEO) and organic blockchain marketing.

For those unfamiliar with these terms, SEO is the practice of optimizing a website to improve its ranking on search engine results pages, while organic marketing refers to the use of unpaid channels to promote a business or brand. Blockchain, on the other hand, is a decentralized, digital ledger that allows for secure and transparent record-keeping.

Combining these three elements can provide businesses with a powerful and effective way to reach their target audience and drive traffic to their website. In this guide, we’ll provide an overview of SEO and organic blockchain marketing, including the benefits and challenges, as well as some key strategies for success.

What is SEO and why is it important?

SEO is the practice of optimizing a website to improve its ranking on search engine results pages (SERPs). This is important because the higher a website ranks on SERPs, the more likely it is to be seen and visited by potential customers.

When people search for a particular term or phrase on a search engine like Google, the engine uses complex algorithms to return a list of results that are most relevant to the user’s query. These algorithms take into account a variety of factors, including the content on the website, its relevance to the search query, and the number and quality of other websites that link to it.

By optimizing their website for search engines, businesses can improve their ranking on SERPs and increase the chances that their website will be seen by potential customers. This, in turn, can lead to more traffic, more leads, and ultimately, more sales.

What is organic marketing and why is it important?

Organic marketing refers to the use of non-paid channels and tactics to promote a product or service. This can include things like content marketing, search engine optimization (SEO), and social media engagement. Organic marketing is important for blockchain marketing because it can help to increase awareness and understanding of blockchain technology, and can also help to build trust and credibility with potential users and investors.

How is blockchain SEO different from traditional SEO?

Blockchain SEO is similar to traditional SEO in many ways, as it involves optimizing website content and technical elements in order to improve the visibility and ranking of a website on search engines. However, there are a few key differences between the two:

  1. Blockchain technology and related topics are relatively new and rapidly evolving, so the search landscape is still developing and there is less competition for keywords. This means that it may be easier to rank for certain keywords in the blockchain space compared to more established industries.
  2. Blockchain projects often have a global audience and may be targeting investors, users, and developers from around the world. This can require a more international approach to SEO, taking into account language, culture, and search behavior in different regions.
  3. Blockchain technology can be complex and technical, and may require a higher level of expertise and understanding in order to create effective content and optimize for search engines. This can present both challenges and opportunities for marketers who are well-versed in blockchain technology and its implications.

Overall, while the principles of SEO remain the same, the unique characteristics of the blockchain space mean that blockchain SEO requires a tailored and specialized approach in order to be effective.

How to find blockchain keywords

There are a few different ways to find relevant keywords for a blockchain project:

  1. Start by brainstorming and creating a list of keywords and phrases that are related to your project, its features, and its target audience.
  2. Use a keyword research tool like SEMRush, Google Keyword Planner, or Ahrefs to identify high-volume and low-competition keywords that people are using to search for information about blockchain technology and related topics.
  3. Look at the keywords and phrases that your competitors are using on their websites and in their marketing materials.
  4. Monitor social media and online forums to see what people are saying about blockchain technology and your project in particular. This can help to identify emerging trends and hot topics that you can use as keywords in your marketing efforts.

Ultimately, the best keywords to use will depend on your project, its target audience, and your goals. It may be helpful to create a mix of short-tail and long-tail keywords, and to regularly review and update your keyword list as your project and the blockchain industry evolve.

You Might Also Like: How To Rank For Crypto Keywords (Crypto SEO Guide)

How to do blockchain content marketing

Crypto content marketing is the process of creating and sharing high-quality, informative, and engaging content with the aim of attracting and retaining a clearly defined audience on your Web3-focused site. In the context of blockchain marketing, content marketing can be a powerful way to increase awareness and understanding of blockchain technology, and to build trust and credibility with potential users and investors.

To do effective content marketing for a blockchain project, it is important to have a clear understanding of the target audience and their needs and interests. This will help to inform the creation of relevant, useful, and engaging content that addresses the audience’s pain points and provides solutions to their challenges.

For a full breakdown of how to do content marketing for a crypto brand, check out this guide.

Top tools for blockchain SEO

SEMRush

SEMRush is a powerful SEO tool that provides a range of features that can be used to research keywords, track ranking positions, monitor backlinks, and more.

In the context of blockchain SEO, SEMRush can be used to identify relevant keywords and phrases that people are using to search for information about blockchain technology and related topics.

This can help to inform the creation of content and optimize website pages for search engines, ultimately helping to improve the visibility and reach of a blockchain project online.

Google Search Console

Google Search Console is a free tool provided by Google that allows website owners to monitor and improve their website’s performance on Google search. It provides insights into search queries, clicks, and impressions, as well as alerts for any technical issues that may impact SEO.

Google Analytics

Google Analytics is a web analytics tool that provides detailed insights into website traffic and user behavior. It can be used to track the effectiveness of SEO efforts and to identify areas for improvement.

Coinscribble

Coinscribble is another great tool that can help with your crypto SEO efforts. Coinscribble helps you quickly and easily secure guaranteed coverage from leading Web3 media sites. The type of sites that can boost brand visibility and strength of your organic marketing.

How to do on-page optimizations on your crypto website

On-page optimization refers to the process of improving the content and technical elements of a website in order to improve its ranking on search engines. In the context of blockchain SEO, on-page optimization can be particularly important for helping to improve the visibility and reach of a blockchain project online.

To perform on-page optimization for blockchain SEO, there are a few key steps to follow:

  1. Start by conducting keyword research to identify relevant and high-volume keywords and phrases that people are using to search for information about blockchain technology.
  2. Use these keywords throughout the content on your website, including in the page titles, headings, and body text. Be sure to use the keywords naturally and in a way that is relevant to the content, without overusing them or “stuffing” them into the text.
  3. Optimize the technical elements of your website, including the URLs, meta tags, and alt tags. Use the keywords in these elements to help search engines understand the content and context of your website.
  4. Make sure that your website is mobile-friendly and loads quickly, as these are important factors for search engine ranking. Use tools like Google Search Console and Google Analytics to monitor the performance of your website and identify any technical issues that may impact your SEO.

Top SEO agencies for blockchain companies

Coinbound

When it comes to blockchain and Web3 SEO, Coinbound is largely considered a leader in the space. The agency, which started in 2018, has secured major crypto brands as clients including MetaMask, Cosmos, Voyager, Litecoin, eToro, and more.

Additionally, they are one of the most widely awarded and well-known agencies in the blockchain SEO world.

Find more agencies: Top Crypto SEO Agencies

Conclusion

In conclusion, SEO and organic marketing are essential for promoting a blockchain project and driving organic traffic to a website. By conducting keyword research, optimizing the content and technical elements of a website, and creating and promoting high-quality content, blockchain projects can improve their visibility and reach on search engines and social media, and can build trust and credibility with potential users and investors.

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