Crypto Affiliate Marketing Agencies: Best Firms For 2023

Last Updated: April 18, 2024
crypto affiliate marketing services

Looking to grow your Web3 business? That’s what we do…

Are you worried about your website traffic not converting? 

Or are you looking for quick conversions to elevate your marketing ROI?

Welcome to the world of crypto affiliate marketing – the best way to supercharge your crypto marketing goals.

Crypto affiliate marketing agencies build and optimize high-converting crypto affiliate campaigns for maximum growth. 

This article lists the best crypto affiliate marketing agencies that can guide you in preparing tactical crypto affiliate marketing programs. 

What is Crypto Affiliate Marketing?

Crypto affiliate marketing is a commission-based marketing strategy to promote crypto products and services.

It involves collaborating with affiliates, influencers, and content creators who promote your crypto and blockchain products to their customers or audiences in exchange for commissions or other incentives. 

Also See: Lead Generation for Crypto & Web3 Marketing (Ultimate Guide)

What Are The Key Components of Crypto Affiliate Marketing?

The key components of cryptocurrency affiliate marketing programs are:

  • Affiliate Partnerships: Engaging with individuals or entities (affiliates) with a substantial online presence, often within the crypto community. These partners leverage their influence to drive your crypto project’s traffic, conversions, and sales. 
  • Commission Structures: Affiliates earn commissions based on predefined actions, such as user sign-ups, product purchases, or trading activity facilitated through their referral links. This performance-based model ensures that marketing budgets are allocated efficiently. 
  • Targeted Audiences: Identifying affiliates whose audiences align with your crypto project’s target demographic. This helps to keep your marketing efforts directed at individuals already interested in or involved with digital currencies, enhancing the likelihood of conversion. 
  • Tracking and Analytics: Implementing robust tracking systems to monitor the performance of affiliate campaigns. This includes monitoring click-through rates, conversions, and other metrics to assess the effectiveness of each affiliate partnership. 
  • Transparency and Trust: Establishing transparent relationships with affiliates and their audiences. In the crypto space, where trust is paramount, maintaining authenticity and credibility in affiliate marketing campaigns is crucial for long-term success.

Also See: Top Crypto Marketing Agencies: Best Firms List with Case Studies

Why is Crypto Affiliate Marketing Important?

Cryptocurrency affiliate promotion is important for the following reasons:

  • Targeted Community Engagement: Crypto affiliate advertising zeroes in on specific crypto communities, utilizing influencers and content creators to engage niche audiences and foster genuine interest. 
  • Token Rewards for Advocacy: Implementing token-based incentive structures, affiliates are rewarded with project tokens for their advocacy, aligning their success with the project’s growth. 
  • ICO and Token Sale Promotion: Affiliates are pivotal in promoting Initial Coin Offerings (ICOs) and token sales, strategically amplifying visibility and driving contributions from potential investors. 
  • Community-Driven Content Creation: Affiliates generate dynamic content tailored for crypto communities, producing insightful blog posts, videos, and social media updates that resonate with target audiences. 
  • Referral Program Implementation: Establishing referral programs with clear incentives, affiliates actively refer potential investors, traders, or users, creating a network effect for the crypto project. 

What is a Crypto Affiliate Marketing Agency?

A crypto affiliate marketing company is a specialized blockchain and NFT promotion firm that assists cryptocurrency, blockchain, and fintech projects in designing, implementing, and optimizing crypto affiliate marketing programs. 

These agencies leverage their crypto and affiliate marketing expertise to connect projects with a network of affiliates, influencers, and marketers.

The goal is to promote the project, drive user acquisition, and boost token adoption through strategic partnerships.

Best Crypto Affiliate Marketing Companies 

Here are the top-rated cryptocurrency affiliate marketing services: 


Coinbound Homepage Screenshot

Coinbound is one of the best crypto affiliate marketing agencies, with over 700 satisfied clients.

Specializing in catapulting crypto brands to viral success, Coinbound offers a comprehensive suite of services tailored for the crypto and blockchain affiliate marketing landscape.

Their expertise spans influencer marketing, community management, public relations, Twitter strategy, search engine optimization, and lead generation. 

Noteworthy past clients include MetaMask, Tron, Nexo, and Immutable, solidifying Coinbound’s reputation as the go-to agency for top-tier cryptocurrency affiliate marketing. 

With a proven track record featured on prominent platforms, Coinbound is a trusted and knowledgeable partner to promote your blockchain business.

The agency also runs a prominent PR distribution service named Coinscribble, which offers guaranteed coverage in reputed web3 media publications.

Headquarters: New York

Founded: 2018

Team Size: 11-50

Key Services:

Top Clients: 

  • eToro
  • Sui
  • Immuatable
  • Nexo
  • Gala
  • MetaMask 
  • Tron
  • Litecoin
  • Consensys

Why is Coinbound the best agency for crypto affiliate marketing?

  • Extensive Awards and Recognition: The agency has received 25+ industry awards, including the Top Crypto Marketing Agency, Best Web3 Marketing Agency, and Top Tech Marketing Agency in 2023 by esteemed organizations such as Clutch and Digital Agency Network.
  • Best Crypto Influencer Network: Coinbound oversees a vast network of cryptocurrency influencers spanning various platforms, guaranteeing impactful promotion and broad-reaching visibility for crypto companies.
  • Cultural Values: The agency’s commitment to mission and metrics, solving for the client, lifelong learning, and teamwork create a foundation for authentic, trust-based relationships with clients and team members.
  • Comprehensive Marketing Services: Coinbound offers a comprehensive suite of services tailored specifically for crypto affiliate marketing, covering influencer collaboration, community engagement, SEO, lead generation, and more. 
Crypto Marketing Agencies 101 | Everything You NEED to Know for Web3

Single Grain

Single Grain marketing agency website

Single Grain is a top crypto affiliate marketing agency that enhances profitability and reach through strategic partnerships and innovative marketing methods. 

Leveraging expertise in high-yield crypto affiliate marketing, the agency tailors strategies to enhance web traffic quality, boost conversion rates, and optimize ROI. 

Single Grain ensures a competitive edge in the rapidly evolving crypto market with a focus on tactical program management, data-informed affiliate recruitment, affiliate relationship management, and ROI performance analysis. 

Headquarters: Los Angeles

Founded: 2009

Team Size: 51-200 

Key Services:

  • Strategic Implementation of Crypto Marketing Programs 
  • Recruitment of Crypto Affiliates 
  • Management of Crypto Affiliate Relationships 
  • Analysis of ROI Performance

Top Clients: 

  • Nextiva 
  • Intuit 
  • Harris Teeter 
  • Twenty-20 
  • Hestan

Why Choose Them?

  • Proven Track Record: From established brands to startups, Single Grain has expertise in delivering results. Their strategies have consistently driven revenue expansion and growth for clients. 
  • Current with Crypto Trends: Immersed in the crypto world, they stay updated with the latest crypto affiliate marketing trends. This ensures that your strategies align with the rapidly evolving crypto market. 
  • Measurable Results: They focus on delivering measurable results, whether it’s enhancing the quality of web traffic, increasing conversion rates, or optimizing return on investment (ROI). 
  • Flexible Methodology: Their flexible methodology involves continuous real-time tracking, assessment, and adjustment of strategies. This ensures that your crypto marketing stays competitive in the dynamic crypto market. 
  • Industry Experts: Their team immerses themselves in your business landscape to comprehend your requirements. Leveraging the data they gather, they strategize, build, and implement effective crypto marketing techniques.

Also See: What is Crypto Twitter? Essential Web3 Marketing Techniques


Ninjapromo crypto agency screenshot

NinjaPromo is a premier crypto affiliate marketing agency specializing in decoding the growth formula for businesses looking to thrive in the crypto space. 

Led by a team of senior-level experts in strategy, creativity, and production, NinjaPromo offers tailored solutions across various crypto-industries. 

Recognized for their expertise in ICO, NFT, STO, IEO, IDO, DeFi, Metaverse, and Web3 marketing, they provide a comprehensive suite of crypto affiliate marketing services. 

Headquarters: London

Founded: 2017

Team Size: 51-200 

Key Services:

  • Crypto Affiliate Marketing Strategy 
  • Community Management (Telegram & Discord)
  • Social Media Promotion
  • Content Marketing
  • Influencer Marketing
  • PR Strategy
  • SEO

Top Clients: 

  • Stockmusic
  • Affyn 
  • CEEK VR 
  • MicroBuddies 
  • Intellectsoft 
  • Iqoniq 

Why Choose Them?

  • Extensive Industry Knowledge: With a team of industry veterans, NinjaPromo possesses in-depth knowledge of the nuances within the crypto and blockchain sphere, enabling them to navigate the complexities of this dynamic industry. 
  • Strategic Approach: NinjaPromo adopts a strategic and data-driven approach to crypto marketing. From ICOs and NFTs to STOs and DeFi, they offer a full suite of services, including community management, social media strategies, influencer marketing, and more. This holistic strategy ensures a well-rounded and effective affiliate marketing campaign.
  • Global Perspective: Operating globally, NinjaPromo brings an international perspective to its strategies, allowing clients to reach audiences across different regions and markets.


Castle International screenshot

Castle International is a dynamic and forward-thinking crypto affiliate marketing agency specializing in supporting crypto, NFT, and Fintech companies. 

Centrally located in Liverpool City, their seasoned team of over 40 marketing experts offers a full spectrum of blockchain marketing services.

Headquarters: Liverpool, England

Founded: 2012

Team Size: 11-50 

Key Services:

  • Affiliate Network and Partnership Management
  • Content Marketing
  • Community Engagement
  • SEO
  • Digital PR
  • Influencer Marketing
  • Affiliate Advertising Solutions

Top Clients: 

  • NHS 
  • Swan 
  • Graham 
  • BiFold Local 

Why Choose Them?

  • Extensive Affiliate Network: Leveraging their extensive network of affiliates, influencers, and content creators within the crypto community, they connect your blockchain project with partners who authentically resonate with your brand. This targeted approach ensures that your affiliate marketing efforts reach the right audience, maximizing the impact of each affiliate partnership.
  • Transparent and Results-Driven: Transparency is at the core of their approach. They provide clear insights into the performance of your affiliate marketing campaigns, keeping you informed every step of the way. Their focus on measurable results ensures a clear return on investment, making your marketing a strategic asset for your crypto project.

Also See: 7 Ways to Grow Your Crypto Telegram Community Fast

Frequently Asked Questions About Crypto Affiliate Marketing

What is a crypto affiliate program, and how does it work?

A crypto affiliate program involves partnering with individuals or entities (affiliates) who promote a crypto project in exchange for incentives, usually tokens or commissions. Affiliates use unique tracking links to drive traffic, conversions, or investments to the crypto project.

What incentives do crypto affiliates typically receive? 

Crypto affiliates may receive incentives in the form of tokens, commissions, or other rewards. The specific incentive structure varies between projects. Some offer a percentage of the referred investment, while others provide a fixed amount of tokens per successful referral. 

What role does community engagement play in crypto affiliate advertising? 

Community engagement is crucial in crypto affiliate marketing. Affiliates often engage with crypto communities, forums, and social platforms to build trust and promote the project authentically. Successful affiliates leverage their influence within these communities to drive conversions and investments. 

How do I choose the right crypto affiliate marketing firm for my project? 

Selecting the right agency involves considering factors such as industry experience, affiliate network quality, blockchain integration, community engagement strategies, and the agency’s ability to adapt to the evolving crypto landscape. Look for references, case studies, and transparent communication to make an informed decision. 

How can I measure the success of my crypto affiliate promotion campaign? 

Success metrics include the number of conversions, investments generated, community engagement levels, and overall project visibility. Utilize analytics tools to track affiliate performance, monitor campaign ROI, and adjust strategies based on data insights for continuous optimization. 

Can crypto affiliate marketing be integrated with NFTs or DeFi projects? 

Absolutely. Many crypto affiliate marketing campaigns are integrated with NFT (Non-Fungible Token) drops or DeFi (Decentralized Finance) projects. Affiliates may promote NFT sales or encourage participation in DeFi initiatives, expanding the reach and impact of the overall marketing strategy.

Looking to Grow Your Web3 Business?
Try Coinbound, the leading Crypto, NFT, & Web3 Marketing Agency. Trusted by Gala, Sui, Immutable, Nexo, eToro, & 775+ Web3 companies.
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