What is Crypto Marketing?
Crypto marketing is the collection of tactics used to grow a crypto company. The most common types of crypto marketing include influencer marketing, paid advertising, social media management, and content marketing. Crypto marketing is also known as Web3 marketing.
Why should you hire a crypto marketing agency?
You should hire a crypto marketing agency when you want to acquire more users for a blockchain-related product.
Other reasons to hire a crypto marketing agency:
- You need help creating content that attracts new users
- You have an NFT project and want to find new collectors and community members
- You are looking to build a strong and engaged community on Discord or Telegram.
- You have a crypto product and need advice on the best practices to finding users.
Pros and cons to hiring a crypto marketing agency
Pros to hiring a crypto marketing agency:
- They can help you find customers fast
- They know the most effective channels for crypto marketing
- Working with an agency can help save you time and money
Cons to hiring a crypto marketing agency:
- They can be expensive
- It can be hard to choose the best ones
- Not all agencies are legit
When should you hire a crypto marketing firm?
The best time to hire a Web3 marketing agency is when you have already launched a crypto product, token, exchange, or service and are in need of new users or customers. While some crypto agencies can help with product development, most will specialize in growth.
Related: Top Web3 Marketing Agencies
How much do Crypto Marketing agencies cost?
When it comes to crypto marketing agencies, you typically pay for what you get. Agencies that aren’t very familiar with blockchain might start around $5,000 per month while more experienced and legit agencies will cost $20,000 or more.
Most agencies will want to understand the scope of work and KPIs you are looking for before they can provide an accurate quote.
Top Crypto Marketing Agencies in 2022
Coinbound
Coinbound is widely considered to be the most elite crypto marketing agency. Coinbound has worked with crypto’s top firms like Immutable, eToro, Litecoin, Tron, Cosmos, Sui, and more, making them the agency with the most impressive list of crypto clients.
Coinbound has offices in New York and Los Angeles.
Services provided by Coinbound include:
- SEO
- Content Marketing
- Influencer Marketing
- Paid Media Advertising
- Public Relations
- Social Media Management
Coinbound was established in 2018 and has grown tremendously in that time.
Additionally, Coinbound’s Founder, Ty Smith, is widely considered a thought leader in the space of Web3 marketing. His podcast, Crypto Marketing with Ty Smith is the most widely listened to podcast in the Web3 marketing space.
He also regularly posts some really value-packed crypto marketing tips on YouTube:
CoinScribble
CoinScribble is a really well known service for distributing crypto press releases to top crypto news sites.
CoinScribble has a network of hundreds of Web3 and business media outlets including:
- CoinTelegraph
- BeInCrypto
- CryptoDaily
- Yahoo Finance
- Benzinga
CoinScribble has been used by companies like Tron, as well as many of the other top crypto PR agencies.
X10
X10 agency is another great crypto marketing agency. X10 is based in Russia and has built a strong reputation in Asian and European markets. X10 is also one of the earlier crypto marketing agencies around, starting prior to 2019.
Services offered by X10 Agency:
- Paid Advertising
- Exchange Listings
- Community Building on Discord and Telegram
- Influencer Marketing
- Legal Framework Advisory Services
NFTU
NFTU is a crypto agency that specializes more specifically in NFTs. They are also on our list of top NFT marketing agency firms.
Services offered by NFTU:
- NFT Ideation
- NFT Influencer marketing
- NFT-specific media buying
- NFT Consulting
Relevant content: Top NFT Consulting Firms
CrowdCreate
CrowdCreate is a California-based agency specializing in crypto marketing. In addition to crypto, they have also worked with SaaS and real estate brands. Not only does CrowdCreate work on crypto marketing campaigns, but they also help match crypto companies with investors in the industry.
Some of CrowdCreate’s top clients include Star Atlas, The Sandbox, Divine Anarchy, and Animoca Brands.
Services offered by CrowdCreate:
- Web3 Influencer marketing
- Investor relations
- Paid advertising
Related Content: Best Crypto PR Agencies
Want to know more about Crypto marketing agencies? Check out this video:
About Coinbound
Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.
