The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media

Last Updated: May 21, 2023

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As a crypto company, getting exposure on major crypto news outlets is essential to building brand awareness and credibility.

However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors.

In this blog post, we’ll share tips and best practices for getting coverage on major crypto news outlets and building a successful crypto PR strategy.

Getting Top Tier Crypto Coverage (Step By Step)

Research and Identify Relevant News Outlets

The first step in building a successful PR strategy is to research and identify the relevant news outlets for your company. Start by making a list of the top crypto news outlets, such as CoinDesk, CoinTelegraph, and Decrypt.

Then, dig deeper into each outlet to understand their audience, editorial focus, and submission guidelines. This research will help you tailor your pitches to each outlet and increase your chances of getting coverage.

Related: Top Web3 & NFT Media Companies

Build Relationships with Journalists and Editors

Building relationships with journalists and editors is critical to getting coverage on major crypto news outlets. Take the time to reach out to journalists and editors in your industry and introduce yourself and your company.

Follow them on social media, engage with their content, and offer valuable insights and commentary on industry news.

Building a relationship with a journalist or editor can increase your chances of getting coverage and help you become a go-to source for industry news.

Develop a Compelling Story and Angle

To get coverage on major crypto news outlets, you need a compelling story and angle that will capture the attention of journalists and editors.

Think about what makes your company unique and newsworthy. Is there a recent product launch, a new partnership, or a significant milestone that you can share with the media?

Develop a story and angle that is timely, relevant, and interesting to the outlet’s audience.

Craft a Strong Pitch

Crafting a strong pitch is essential to getting coverage on major crypto news outlets. Your pitch should be concise, informative, and tailored to the outlet’s audience and editorial focus.

Include a compelling headline, an attention-grabbing hook, and clear and concise information about your company and story.

Make sure to follow the outlet’s submission guidelines and include any relevant images or multimedia assets.

Leverage Social Media

Social media can be a powerful tool for getting coverage on major crypto news outlets. Use social media to share your company’s news and updates and tag relevant journalists and editors. This can help increase your visibility and get your story in front of the right people.

You can also use social media to share your thought leadership and commentary on industry news, which can help position you as an expert and increase your chances of getting coverage.

Monitor and Follow-Up

After you’ve submitted your pitch, it’s essential to monitor and follow-up with journalists and editors. Keep an eye on the outlet’s website and social media channels for any updates or changes to their editorial calendar.

If you haven’t heard back from a journalist or editor, don’t be afraid to follow up with a friendly email or phone call. However, be respectful of their time and avoid being too pushy or aggressive.

Measure and Analyze Results

Finally, it’s essential to measure and analyze the results of your PR efforts. Track the coverage you receive on major crypto news outlets and monitor the impact it has on your website traffic, social media engagement, and business goals. Use this data to refine and improve your PR strategy over time.


In conclusion, getting coverage on major crypto news outlets requires a strategic and thoughtful approach. By researching and identifying relevant news outlets, building relationships with journalists and editors, developing a compelling story and angle, crafting a strong pitch, leveraging social media, monitoring and following up, and measuring and analyzing results, you can increase your chances of getting coverage and building a successful PR strategy.

By following these best practices, you can establish your company as a thought leader in the industry, build credibility and trust with your target audience, and ultimately drive business growth and success.

Remember that PR is an ongoing process and requires patience and persistence. Keep refining and improving your strategy over time, and don’t be afraid to experiment with new tactics and approaches.

With the right mindset and strategy, you can successfully navigate the complex world of crypto PR and achieve your business goals.

If you are in need of assistance, or are looking to outsource your crypto PR to an experienced team, check out Coinbound.

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