When it comes to getting amazing coverage for a Web3 brand, strong Web3 PR agencies are needed. A good agency understands the blockchain space, has relationships with Web3 media, and has a history of helping companies get their message covered and spread.
Here are the top Web3 PR agencies to check out in 2025.
But first…
What is a Web3 PR Agency?
A Web3 PR agency is a Web3 marketing agency or public relations firm that specializes in helping blockchain-enabled companies secure organic coverage, build relationships with media, and grow thought leadership in their industry.
Unlike traditional PR firms, Web3 PR agencies are deeply familiar with the nuances of the blockchain ecosystem, including crypto-native platforms, tokenomics, and decentralized governance. They focus on driving awareness, building trust, and generating buzz for Web3 projects by leveraging crypto-specific media, influencers, and communities. Their services often include media relations, influencer outreach, community management, and strategic content creation tailored to decentralized audiences.
These agencies help navigate the fast-paced, trust-centric Web3 environment, ensuring brands effectively reach their target audience and stand out in an increasingly competitive landscape.
What Types of Companies Should Work with a Web3 PR Agency?
If you’re launching a new crypto token, NFT project, DeFi platform, or metaverse initiative, a specialized Web3 PR agency can help you gain visibility, build trust, and manage your reputation. Startups in these areas often lack the expertise to navigate the niche media landscape and complex regulatory environment. Web3 PR agencies are also crucial for established companies looking to break into blockchain or enhance their position in the decentralized economy.
They can ensure that your brand reaches the right audience, gains traction with media outlets that understand Web3, and communicates effectively in a decentralized, trust-centric ecosystem. These agencies excel at creating buzz, building community engagement, and developing tailored messaging to speak directly to crypto-savvy users and investors.
Companies that would most benefit from working with a crypto or Web3 PR agency include:
- NFTs
- DeFi
- Exchanges
- Play to Earn (P2E) Games
- Anything blockchain-enabled
Any company that wants to get covered by Web3 and crypto-focused news sites, influencers, and media, may find a Web3 Public Relations firm a good choice.
Top Web3 PR Agency Picks
Coinbound
Coinbound is widely considered the leader in Web3 marketing, and they have a strong PR department with a long history of getting clients covered in leading crypto media. One case study includes getting Gala Games over 200 PR hits with Web3 media like CoinTelgraph and Decrypt. They’ve worked with top brands like Sui, Cosmos, and eToro. Coinbound’s Web3 PR strategy approach focuses on leveraging industry-specific influencers and media to generate buzz, build communities, and increase brand visibility.
Coinbound’s strong reputation comes from its deep understanding of Web3 audiences and its ability to deliver impactful, measurable PR results for clients in the decentralized ecosystem.
Some places Coinbound has gotten clients featured:
- CoinTelegraph
- Coindesk
- NFT Now
- Blockworks
- TechCrunch
- Decrypt
- MarketWatch
- Forbes
- Binance
- CoinMarketCap
- CoinGecko
- Hypemoon
- CryptoDaily
- NFT Lately
The US-based team has worked with clients like Nexo, Gala Games, Immutable, Cosmos, Litecoin, and Tron, and their Founder, Ty Smith, is considered a thought leader in the world of Web3 PR.
Coinbound has been the go-to PR firm for companies backed by Animoca Brands, Sequoia Capital, Outlier Ventures, Polygon, and more. On top of Web3 Public Relations services, Coinbound also offers the following:
- Influencer Marketing
- Social Media Management
- Community Management
Coinbound also hosts a popular YouTube channel and Newsletter about Web3 marketing and PR.
Past Clients:
- OKX
- Gala
- Sui
- eToro
- Tron
- Outlier Ventures
Coinscribble
Coinscribble, powered by Coinbound, is a platform that makes it quick and easy to get guaranteed press coverage on Web3 news sites.
Coinscribble is a great option for Web3 companies that want guaranteed coverage from top media sites like CoinTelegraph, Yahoo Finance, NFT Lately, BeInCrypto, and more for a reasonable price.
Coinscribble is used by over 1,000 Web3 marketing teams to publish their PR and content to major Web3 and business media.
Past Clients:
- Tron
- Uphold
- Koinly
- Ontology
MelrosePR
MelrosePR is a US-based PR agency specializing in Web3 clients. They have worked with a number of well-respected brands and helped them secure great media coverage.
The team regularly attends conferences in the blockchain space and has a strong reputation amongst Web3 marketers. While many agencies spread out their service offering, Melrose has stayed laser-focused on PR, making them one of the best Web3 PR companies around.
Past Clients:
- Switch
- Suku
- Iotex
- Opennode
- Skale
LunaPR
LunaPR is a Middle-East-based PR agency that has a strong foothold in Dubai. They have helped clients get covered in places like Yahoo Finance, Seeking Alpha, CoinTelegraph, and Forbes. Luna PR is renowned for its expertise in helping blockchain and crypto startups secure extensive media coverage. Their core services include PR, investor relations, and brand strategy, positioning them as a comprehensive partner for businesses looking to gain credibility and exposure. Luna PR is particularly strong in international markets, with clients across the Middle East, Asia, and beyond.
Their ability to create high-level PR strategies that resonate with both crypto-native and mainstream audiences makes them a top choice for companies entering the global Web3 space.
Past clients:
- Huobi
- Fungibles
- Paxful
TokenMinds
TokenMinds is an Asia-based Web3 PR agency with about 20 employees. This smaller team focuses primarily on paid placements and is a better fit for more budget-minded companies that might not be able to afford the fees of agencies higher on this list.
Past clients:
- OnPlanet
- LuckyFury
- NeoNomad
GuerrillaBuzz
GuerillaBuzz is a prominent, Israel-based Web3 PR and marketing agency known for its unconventional, highly creative approach to blockchain and crypto PR. Specializing in guerrilla marketing, they focus on generating organic buzz and community engagement through innovative campaigns. GuerillaBuzz is adept at navigating the unique challenges of decentralized projects, offering services like SEO, content marketing, and community-driven initiatives. They have helped multiple crypto startups gain visibility without relying on paid ads, making them a go-to for companies looking for viral, grassroots exposure in the Web3 ecosystem.
Past Clients:
- Polyswarm
- Bancor
What Type of Coverage Do Web3 PR Agencies Usually Secure?
Web3 PR agencies specialize in securing coverage across various media channels tailored to blockchain and cryptocurrency audiences. Common types of coverage include:
- Crypto-Specific Media: Articles and interviews in outlets like CoinTelegraph, Decrypt, and Bitcoin Magazine.
- Mainstream Tech Media: Coverage in broader publications like TechCrunch, Wired, or Forbes that have dedicated blockchain sections.
- Influencer Endorsements: Partnerships with crypto influencers on platforms like Twitter, YouTube, and Discord to boost brand awareness.
- Podcasts and Livestreams: Appearances on popular Web3-focused podcasts and webinars.
- Community Platforms: Active engagement on Reddit, Telegram, and other community-driven platforms.
This coverage helps build trust, engage communities, and boost the visibility of Web3 projects.
Tips for Choosing a Web3 PR Agency
Selecting the right Web3 PR agency is crucial for your project’s success. Here are key factors to consider:
- Industry Expertise: Ensure the agency has experience in the blockchain, crypto, or DeFi space. Look for case studies or clients they’ve worked with in Web3.
- Media and Influencer Connections: A good agency should have strong relationships with crypto-specific media outlets and top crypto influencers who can amplify your message.
- Transparency and Metrics: Opt for agencies that offer clear reporting and measurable KPIs to track the success of your campaigns.
- Community Engagement Skills: Web3 thrives on active communities, so choose an agency that excels in building and maintaining engaged online communities.
- Reputation and Testimonials: Look for positive reviews, case studies, client testimonials, and a track record of delivering results for similar Web3 projects.
By following these tips, you can partner with a PR agency that understands your unique needs and can help drive growth and awareness in the Web3 space.
Want to learn more about Web3 PR? Check out this video on the differences between Web3 earned and paid media:
