Getting verified on Threads isn’t complicated—but the process has evolved significantly since the app launched in 2023. This guide covers everything you need to know about getting that blue checkmark in 2026, including the different verification paths, current pricing, and tips to increase your chances of approval.
Related: Best Threads Accounts to Follow in 2026
Why Get Verified on Threads?
A verification badge on Threads signals authenticity and builds trust with your audience. Here’s what verification actually gets you:
Authenticity & Credibility
The blue checkmark confirms your account is legitimate, distinguishing you from impersonators and fan accounts. For brands and public figures, this is essential for protecting your identity.
Improved Discoverability
Verified accounts tend to rank higher in search results and recommendations, making it easier for new followers to find you.
Account Protection
Meta Verified subscribers get proactive impersonation monitoring—Meta actively looks for and removes fake accounts pretending to be you.
Better Support Access
One of the most practical benefits: verified users get priority access to customer support. If you’ve ever dealt with a hacked account or content issues, you know how valuable direct human support can be.
Early Feature Access
Meta occasionally rolls out new features to verified accounts first.
How Threads Verification Works
Here’s the key thing to understand: Threads does not have its own standalone verification process. Your Threads verification status is inherited directly from Instagram.
This means:
- If you’re already verified on Instagram, your blue checkmark automatically appears on Threads
- To get verified on Threads, you must verify through Instagram first
- Both platforms use the same Meta Verified system
Note on Standalone Threads Accounts: As of mid-2025, Meta began testing the ability to create Threads accounts without Instagram in the EU. However, verification for these standalone accounts still routes through Meta’s broader verification system, and the feature isn’t yet available globally.
Also Read: Top Crypto Threads Accounts to Follow
Two Paths to Verification
Option 1: Meta Verified (Paid Subscription)
This is the most straightforward path. Meta Verified is a paid subscription that grants verification to anyone who can confirm their identity—you don’t need to be famous.
Current Pricing (2026):
| Plan | Web Price | Mobile App Price |
|---|---|---|
| Standard | $11.99/month | $14.99/month |
| Plus | $44.99/month | $49.99/month |
| Premium | $119.99/month | $149.99/month |
| Max | $349.99/month | $499.99/month |
Pro tip: Always subscribe through the web if possible—you’ll save $3/month on the Standard plan alone because Meta avoids app store fees.
What Each Tier Includes:
- Standard: Verified badge, impersonation protection, basic chat/email support, search optimization
- Plus: Everything in Standard + links in Reels, faster support, profile customization
- Premium: Everything in Plus + request phone calls from support, active case monitoring
- Max: Everything in Premium + extensive brand protection for employees, highest support priority
For most individual creators and small brands, the Standard plan is sufficient.
Requirements for Meta Verified:
- Must be at least 18 years old
- Profile must have your real name (matching your government ID)
- Clear profile photo showing your face (or company logo for businesses)
- Account must be public with posting history
- Two-factor authentication enabled
- Follow Instagram’s Terms of Use and Community Guidelines
Option 2: Traditional Verification (Free, But Selective)
If you’re a notable public figure, celebrity, brand, or organization, you may qualify for free verification through Instagram’s legacy application process. This isn’t guaranteed and has stricter requirements.
Eligibility Criteria:
- Authentic: Must represent a real person or registered business
- Unique: Only one account per person/business (language-specific accounts excepted)
- Complete: Public profile with bio, profile photo, and posting history
- Notable: Must be featured in multiple news sources or have significant public presence
This path is best suited for established public figures, journalists, elected officials, and recognized brands with media coverage.
Step-by-Step: Getting Verified via Meta Verified
Step 1: Open Instagram
Threads verification happens through Instagram, so start there. Make sure you’re logged into the Instagram account linked to your Threads profile. If you don’t have an Instagram account yet, create one here.
Step 2: Access Meta Verified Settings
- Tap your profile icon (bottom right)
- Tap the three-line menu (top right)
- Select Meta Verified
If Meta Verified isn’t available in your region yet, you’ll see a “Join waitlist” option instead.
Step 3: Choose Your Plan and Subscribe
Review the available plans and select the one that fits your needs. If you’re just getting started, Standard is fine.
Step 4: Enable Two-Factor Authentication
If you haven’t already, you’ll need to set up 2FA. Options include:
- Authentication app (Google Authenticator, Authy, etc.) — recommended
- SMS verification — works, but less secure
Step 5: Verify Your Identity
You’ll need to provide:
- A government-issued ID (passport, driver’s license, state/country ID)
- A selfie that matches your ID photo
Important: Scan your actual document—screenshots won’t work. Make sure lighting is good and all text is legible.
Step 6: Wait for Approval
Processing typically takes anywhere from a few minutes to 48 hours. Once approved:
- Your Instagram account gets the blue checkmark
- Your Threads account automatically inherits verification
- You’ll receive an email confirmation
Step-by-Step: Applying for Traditional Verification
Step 1: Open Instagram Settings
- Tap your profile, then the three-line menu
- Go to Settings and privacy
- Scroll down to Account type and tools
Step 2: Request Verification
- Tap Request verification
- Enter your full name as it appears on official documents
- Select the category that best describes you (creator, business, media, etc.)
- Provide documentation proving notability (links to news articles, Wikipedia, etc.)
- Upload your government-issued ID
- Tap Submit
Step 3: Wait for Review
This process is not immediate and not guaranteed. Meta reviews applications based on notability, authenticity, and account completeness. You may receive a decision in days or weeks—and rejection is common even for legitimate accounts.
Tips to Increase Your Approval Chances
Complete Your Profile
Ensure your profile photo is clear and professional, your bio accurately describes who you are, and your name matches your documentation. A complete profile signals legitimacy to Meta’s review team.
Stay Active
Both platforms favor accounts with consistent posting history and genuine engagement. If you just created your account, build some activity before applying. Consider following accounts in your industry—check out our list of top crypto Threads influencers for inspiration.
Build Your Online Presence
For traditional verification, documentation of notability matters. Media coverage, Wikipedia entries, and presence across multiple platforms strengthen your application. Building a presence on X (Twitter), Instagram, and other platforms helps establish credibility.
Use Your Real Name
Your profile name must match your government ID exactly. If your legal name is “Jessica Marie Smith” but your profile says “Jess Smith,” you may get rejected.
Don’t Buy Followers
Meta actively monitors for fake engagement. Purchased followers can hurt your chances and may get your account flagged.
Be Patient with Traditional Verification
If rejected, you can reapply after 30 days. Focus on building legitimate presence in the meantime.
Related: Top 10 Crypto Marketing Strategies That Work in 2026
Frequently Asked Questions
Can I get verified on Threads without Instagram?
Not fully. While Meta is testing standalone Threads accounts in some regions, verification still requires going through Instagram or Meta Verified. Even users who create Threads-only accounts will likely need to verify through Meta’s identity system.
What if Meta Verified isn’t available in my country?
Join the waitlist through the Instagram app. Meta is continuously expanding availability. In the meantime, you can still apply for traditional verification if you meet the notability requirements.
Can my business get verified?
Yes. Meta Verified for Business has its own tiers (Business Standard through Business Max) with pricing from $14.99 to $349.99/month. Each plan is per-account, so verifying both Facebook and Instagram requires separate subscriptions (though Meta offers 20% off when bundling both).
What happens if I cancel Meta Verified?
You lose your blue checkmark and associated benefits. Your account remains active, but verification is tied to your active subscription.
Is the checkmark the same for paid vs. traditional verification?
Visually, yes—both display the same blue checkmark. The underlying status is technically different (subscription-based vs. notability-based), but users can’t distinguish between them.
Can I change my name or profile photo after verification?
There may be restrictions during the verification process. After approval, changes are allowed but may trigger re-verification. Significant changes to your profile could temporarily remove your badge while Meta confirms your identity.
The Bottom Line
For most people in 2026, Meta Verified is the practical path to verification on Threads. Pay $11.99-$14.99/month, verify your identity, and you’ll have your blue checkmark within 48 hours. The support access alone can be worth it if you rely on your social presence for business.
Traditional verification remains an option for established public figures, but it’s selective and unpredictable. If you have documented notability, it’s worth applying—just don’t count on approval.
Whatever path you choose, remember that verification is a tool for building trust, not a substitute for genuine engagement and valuable content. The checkmark helps people find and trust you—what you do with that attention is up to you.
More Social Media Resources
- Web3 Marketing: The Definitive Guide for 2026
- Top Web3 Social Media Management Agencies
- Top Crypto Influencer Marketing Agencies
- Best Instagram Follower Tracker Apps
- Top Web3 Branding Agencies
Need help growing your social media presence? Coinbound is the leading Web3 marketing agency, trusted by 800+ brands including Gala, Sui, Immutable, and Nexo. Our social media management team helps crypto and Web3 companies build engaged audiences across Threads, X, Instagram, and more.
