Complete Guide To Create High-Converting Landing Pages for Startups

As a startup, you are always looking for more qualified leads.

Creating high-converting landing pages is one of the best ways to boost your online marketing investment, leading to more profits. 

As an effective tool for collecting leads, landing pages help startups collect prospects’ contact information to increase the flow of leads in the buyer journey funnel. 

This landing page creation guide will help you design startup landing pages that attract and convert customers. 

What Are Startup Landing Pages?

Startup landing pages are standalone web pages designed specifically to attract leads.

These pages are the entry point for visitors who visit your website through various marketing channels, such as online advertisements, social media, email marketing, or search engines. 

These pages are created with a primary goal in mind – to capture visitor information.

There are three primary types of startup landing pages:

• Lead Generation Landing Pages: These pages are designed to capture visitor information, typically through a lead capture form. Startups use these pages to build their email lists, nurture leads, and convert them into customers. 
• Click-Through Landing Pages: These web pages are used to warm up and educate potential customers before purchase. These pages are often employed in e-commerce and SaaS startups. The primary purpose is to provide additional information about a product or service.
• Product Launch or Announcement Pages: These pages are designed to create excitement and anticipation among their target audience. They typically include teaser information, countdown timers, sneak peeks, and the opportunity for visitors to sign up for early access or updates. 

Also See: Best Startup Marketing Firms

Why Landing Pages Are Useful For Startups?

Here are the top advantages of creating effective startup landing pages:

• Effective Lead Generation: Landing pages can be the lifeblood of a startup’s customer acquisition strategy. They are the ideal platform to offer free trials, downloadable resources like startup guides, or exclusive early access, all in exchange for visitor contact information. This allows startups to build a valuable database of potential customers and leads. 
• Focused Messaging for Startup Solutions: Landing pages enable startups to craft laser-focused messages that directly address the pain points their target audience faces. By tailoring the content to showcase how their unique solution solves these problems, startups can increase the chances of conversion. 
• Cost-Effective Marketing for Bootstrapped Startups: Building a full-scale website can be costly and time-consuming. Landing pages offer a budget-friendly alternative. Startups can create focused, high-conversion pages quickly and at a fraction of the cost of a full website. 
• Improved Conversion Rates: Newly launched businesses need every visitor to count. Landing pages are meticulously designed to encourage specific actions, whether signing up for a product demo, registering for a webinar, or purchasing. This focus on conversion can significantly boost a startup’s bottom line. 
• Enhanced SEO for Improved Organic Visibility: SEO is crucial for startups looking to increase online visibility. Landing pages optimized for specific keywords and phrases can help new businesses rank higher in search engine results, driving organic traffic and reducing the need for expensive advertising. 
• A/B Testing for Better ROI: Startups thrive on experimentation and learning from their customers. Landing pages facilitate A/B testing of various elements, enabling your startup to refine its messaging, design, and calls to action for optimal performance. 
• Tailored Campaigns for Different Niches: Each startup has a unique value proposition, and landing pages can be personalized to align with specific marketing campaigns or target niche customer segments. This personalization increases engagement and resonates with potential customers. 
• Scalability for Startup Growth: As your startup grows and diversifies its offerings, landing pages can be quickly adapted to accommodate new products, services, or marketing campaigns, ensuring scalability and adaptation to changing market conditions.

Also See: Leading Startup SEO Marketing Firms: Top Agencies & Services

How to Build a Startup Landing Page? 

Prepare Compelling Headlines

Start by crafting a headline that succinctly communicates your startup’s unique value proposition, which distinguishes your product or service from competitors. 

It must communicate your primary benefit to visitors clearly and concisely, highlighting the problem your startup solves and how it enhances their lives.

Here are some tips for preparing the finest headlines:

• Highlight the advantages your product or service provides. 
• Employ strong verbs to encourage reader action. 
• Make headlines short and impactful. 
• Engage readers with thought-provoking queries. 
• Include words that convey a sense of time sensitivity. 
• Identify and tackle customer challenges. 
• Use mystery or surprise to pique curiosity. 
• Showcase what makes your offering stand out. 
• Appeal to readers’ feelings and desires.

Unlock the Power of Storytelling

Develop a compelling narrative that tells the story of your startup. Explain why it was founded, the problem it aims to solve, and the impact it can make. Use storytelling elements that resonate with your target audience.

For example, Airbnb’s origin story revolves around founders Brian Chesky and Joe Gebbia struggling to pay their rent, leading them to rent out air mattresses in their living room to make ends meet. This relatable beginning helped Airbnb connect with hosts and travelers alike, positioning it as a solution for anyone looking to earn extra income or find unique accommodations.

Add Interactive Elements that Surprise

Incorporate interactive elements that surprise and engage visitors. 

This could include quizzes, polls, interactive infographics, or calculators that provide personalized insights or recommendations based on user inputs.

Such elements captivate visitors’ attention, encouraging them to spend more time on your website. 

Longer dwell times signal to search engines that your content is valuable and relevant, potentially boosting your page’s ranking in search results.

Also See: B2B Tech PR Companies for Startups

Use AI-Powered Personalization

Implement AI-driven personalization to tailor the landing page content to each visitor’s preferences and behavior. This could involve dynamic content blocks, product recommendations, or personalized messaging based on their past interactions with your website.

For example, Netflix uses an AI recommendation algorithm to display the most relevant movies and shows to the users.

Source

Also See: The Best AI Marketing Agencies: Top 5 Choices

Display Social Proofs

Showcase social proof elements such as customer testimonials, ratings, reviews, or case studies. Highlight positive experiences and outcomes to build trust and credibility with potential customers.

For example, BrightLocal uses user testimonials to encourage users to sign up for the platform.

Optimize Your Forms

Design user-friendly lead capture forms that are easy to complete. 

Only request essential information, and consider using progressive profiling to gather more data over time. Use clear labels and provide context for each form field.

For example, BonanzaWealth uses a simple CTA form to request the most essential details from the users.

Best Examples of Landing Pages

MProfit – Effective Lead Generation With Clear CTAs

Key Takeaways:

• Fundraising Announcement: The landing page starts with an attention-grabbing headline announcing a successful fundraising of $2 million. This immediately establishes credibility and can pique the interest of potential investors and wealth professionals. 
• Conversion Focus: It targets a specific audience—investors and wealth professionals. By doing so, it ensures that visitors who arrive on the page are likely to be genuinely interested in the offered services. 
• Investment Management Solutions: The landing page promotes MProfit’s services for managing family investments. It caters to a common need among investors and provides a solution to streamline investment management. 
• Feature Highlights: It outlines the key features, such as auto-importing trade data, tracking consolidated XIRR, generating Capital Gain reports, and gaining advanced portfolio insights. These features address pain points for investors and demonstrate the value of the platform. 
• Free Trial Option: By offering a free trial, the sales page reduces barriers to entry. It allows users to experience the platform’s capabilities without an initial financial commitment. 
• Clear CTA Buttons: The landing page presents clear call-to-action (CTA) buttons that guide users to either try the platform for free or purchase it. This simplifies the user journey and encourages action.

Figma – Comprehensive Landing Page With Plenty of Product Information 

Key Takeaways:

• Credibility through Brands: The inclusion of logos from well-known brands builds trust and credibility in Figma’s services. 
• Time Efficiency: Figma is positioned as a tool that saves time by automating tasks, allowing designers to focus on creative aspects. 
• Responsive Design: The landing page highlights Figma’s responsiveness with auto layout features, simplifying design for various devices. 
• Testimonials: A testimonial from Dropbox highlights the positive impact of Figma on workflow efficiency and work quality. 
• Additional Features: The page mentions other features like design systems, prototyping, and Dev Mode for developers. 
• Navigation: Links to various sections of the website, including pricing, use cases, resources, blog, and support, are provided for easy exploration.

Bigin: Quick and Easy User Onboarding

Key Takeaways:

• Encourage Free Trial Sign-Ups: Bigin motivates visitors to start their free trial without requiring credit card details, making it easy to get started. 
• Address Small Business Needs: The page emphasizes that Bigin is tailor-made for small and medium-sized businesses, acknowledging their resource constraints. 
• Leverage User Testimonials: Real user testimonials validate the positive experiences and benefits of Bigin for small business owners and professionals. 
• Display Affordable Pricing: Bigin’s pricing plans are presented, highlighting cost savings compared to competitors. 
• Facilitate Quick Sign-Up: Visitors are encouraged to sign up for a free trial with the promise of a swift setup process within 30 minutes. Besides, users can sign up using Gmail or LinkedIn, which facilitates faster user onboarding. 
• Eliminate Credit Card Requirement: The landing page assures visitors that there’s no need for a credit card to start the trial. 
• Showcase Expert Ratings: Expert reviews and ratings build credibility and trust in Bigin’s CRM solution. 
• Strategically Placed CTAs: CTAs like “Sign Up for Free” are strategically placed to guide visitors towards taking action. 

Also See: Leading PPC Agencies For Startups And Small Businesses

Turo: High-Quality Images With Local Information 

• Focused Call to Action: The landing page prominently features a “Search for cars” CTA, encouraging visitors to take immediate action and begin searching for rental cars. 
• Clear User Intent: The page’s layout and content make it evident that users are expected to search for rental cars, aligning with the primary conversion goal. 
• Visual Appeal: High-quality images of various car types alongside compelling headlines provide visual cues that prompt users to explore further and engage with the search function. 
• Minimal Distractions: The landing page keeps distractions to a minimum, ensuring that users stay focused on the core action of searching for cars, reducing the chances of abandonment. 
• Localized Content: The landing page offers location-specific search fields (City, airport, address, or hotel) and date selection, tailoring the experience to the user’s needs and enhancing the likelihood of conversion.

The Art Party: Faster Email Capture 

Key Takeaways:

• Clear Call to Action (CTA): The landing page prominently features a CTA inviting visitors to “Get Your New Guides To Make & Sell NFTs Now,” guiding them towards the desired action. 
• Repetition of CTA: The CTA is strategically repeated multiple times throughout the page, ensuring that users are consistently encouraged to take action, which can boost conversion rates. 
• Email Capture Form: An email capture form is strategically placed, requesting visitors to enter their email addresses. This form is a crucial element for lead generation and conversion tracking. 
• Compelling Benefits: The landing page highlights the benefits of making and selling NFTs, such as monetization, fan growth, and global reach, enticing visitors with the potential rewards of taking action. 
• Trust-Building Testimonials: Testimonials from respected figures in the industry, Jimi Cohen and Andrew Wagner, establish trust and credibility, which can positively impact conversion rates.

Also See: Best Startup Earned Media Companies

FAQs

What is a landing page for startups?

A startup landing page is created to attract target buyers and encourage them to take the desired action. Startups use landing pages to drive user engagement, generate leads, and kickstart the customer acquisition process.

What are the essential elements of a startup landing page?

Here are the top elements of a sales page for startups:

• Clear and concise headline 
• Persuasive subheadline 
• Engaging visuals 
• Prominent call to action (CTA) 
• Lead capture form 
• Social proof elements (e.g., testimonials) 
• Trust indicators (e.g., privacy policies, security badges)

Are landing pages profitable? 

Yes, landing pages can be highly profitable when designed and executed effectively. Their profitability depends on various factors, including the offer’s quality, the landing page’s relevance to the target audience, and the clarity of the call to action (CTA). When optimized for conversion, landing pages can significantly improve a startup’s return on investment (ROI). 

How do I track the success of my startup landing page? 

To track success:

• Utilize tools such as GA or integrated marketing automation software.
• Keep an eye on essential metrics like conversion rate, click-through rate, bounce rate, and the quantity of leads or sales generated.
• Consistently analyze these metrics to evaluate your page’s performance and implement required refinements.