LinkedIn Ads offer a high-quality professional audience, making them effective for B2B marketing.
The best LinkedIn Ad agencies for SaaS make it easier for you to reach 180M senior-level executives present on LinkedIn.
LinkedIn marketing agencies drive lead generation and empower businesses to position themselves as thought leaders.
Not all LinkedIn advertising agencies are equal. You need to select the right agency based on your business goals.
Why Run LinkedIn Ads For SaaS?
Here are the top reasons why software brands should run LinkedIn advertisements:
- Targeted Professional Audience: LinkedIn Ads for SaaS enable precise targeting, reaching decision-makers and influencers within organizations based on job titles, industries, and company sizes.
- B2B Focus: With a business-oriented user base, LinkedIn is an ideal platform for B2B-focused software-as-a-service companies to facilitate connections with professionals in relevant industries.
- Diverse Ad Formats: LinkedIn offers a range of ad formats suitable for various campaign objectives, including brand awareness, lead generation, and targeted promotions, providing flexibility for SaaS marketing strategies.
- Analytics and Optimization: The platform provides robust analytics tools, allowing SaaS companies to measure campaign performance, track leads, and optimize strategies for better results.
- Microsoft Integration: Following Microsoft’s acquisition of LinkedIn, SaaS companies can leverage the synergy between professional cloud solutions and the world’s leading professional network.
- Global Reach: LinkedIn’s extensive global reach, with a billion members in 200 countries, offers SaaS companies the chance to expand their brand presence and connect with professionals worldwide.
Also See: List of High ARR SaaS Paid Ad Companies
Advantages of Hiring B2B SaaS LinkedIn Ads Agencies
Here are the top benefits of partnering with SaaS LinkedIn Ads agencies:
- LinkedIn-Specific Targeting: B2B SaaS and LinkedIn Ads agencies leverage the platform’s robust targeting options, allowing precise focus on professionals based on job titles, industry, and company size. This nuanced targeting ensures the most relevant audience sees ads.
- Engagement through Thought Leadership: These agencies recognize the power of thought leadership on LinkedIn. Creating compelling ad content that positions B2B SaaS companies as industry authorities fosters engagement, trust, and credibility among the professional LinkedIn community.
- Utilization of LinkedIn Ad Formats: B2B SaaS LinkedIn Ads agencies explore diverse ad formats such as sponsored content and InMail and display ads to maximize visibility and engagement. Each format is strategically employed based on campaign objectives and target audience preferences.
- LinkedIn Analytics Integration: Advanced agencies integrate LinkedIn analytics seamlessly, providing comprehensive insights into campaign performance.
- Personalized Messaging for Decision-Makers: Recognizing the hierarchical structure of businesses, B2B SaaS LinkedIn Ads agencies craft personalized messages tailored to resonate with decision-makers and influencers within target organizations, increasing the likelihood of conversion.
- A/B Testing for Continuous Improvement: LinkedIn marketing agencies conduct A/B testing on ad variations to stay ahead in the dynamic LinkedIn environment. This iterative approach allows continuous improvement, refining strategies based on what resonates best with the LinkedIn audience.
Also See: Best SaaS Social Media Marketing Firms List
Best LinkedIn Advertising Agencies For 2024
Clickstrike – The Best LinkedIn Ads Agency For B2B Tech Companies
Clickstrike is a leading LinkedIn Ads company established in 2018. With an impressive 7x average PPC ROAS and successful execution of 300+ LinkedIn Ads campaigns, the agency stands out as an expert in leveraging the power of LinkedIn to enhance brand visibility and drive customer conversion for technology companies.
Headquarters: New York
Founded: 2018
Team Size: 11-50
Key Services:
- Keyword Research and Strategy
- Complete LinkedIn Ads Management
- Ad Creation and Design
- Budget Management
- ROI Tracking
- Regular Reporting
Top Clients:
- Stack
- Ethermail
- Jungle AI
- Acorn
Why Choose Them?
- Clickstrike stands out by avoiding long-term contracts and allowing clients to adjust their LinkedIn Ads campaigns based on evolving business requirements.
- While specializing in LinkedIn Ads, Clickstrike offers a comprehensive suite of services, including SEO, earned media, PR, influencer marketing, and B2B lead generation, providing clients with an all-encompassing solution for their digital marketing needs.
Awards:
- Has received the Clutch Champion for Fall 2023, attaining a position in the top 10% of Clutch Global winners. This prestigious award acknowledges Clickstrike’s commitment to innovative strategies and unwavering client dedication. The agency’s success is attributed to its exceptional team of award-winning marketers, specializing in delivering tangible outcomes such as leads, revenue, and profitability for innovative tech businesses.
Past Work: Download all the case studies here.
Pricing: Get a customized quote.
93x
93x is a top SaaS LinkedIn Ads company dedicated to driving performance for B2B SaaS and Tech companies.
With a focus on quality over quantity, they excel in hyper-targeted campaigns, utilizing various
LinkedIn ad formats to reach specific demographics.
Headquarters: London
Founded: 2018
Team Size: 11-50
Key Services:
- B2B Buyer Journey Mapping
- LinkedIn Carousel Ads
- Account Based Marketing
- Lead Gen Ads
- Retargeting Campaigns
- Dynamic Ads
- Video Ads
- Real-Time Reporting
Top Clients:
- Kadence
- BigChange
- Bankable
- Codat
- Learnosity
Why Choose Them?
- Their team of PPC experts is trusted for their expertise in metrics like leads and revenue; 93x aligns with B2B buyer journeys, supports account-based marketing, and ensures a seamless user experience on landing pages.
- With a versatile approach to ad formats, 93x ensures optimal engagement and communication with the target audience, making them a top choice for those seeking impactful and results-driven LinkedIn advertising strategies.
Past Work: View their previous campaign performances.
Pricing: Contact for custom pricing
Getuplead
Getuplead is one of the finest LinkedIn Ads agencies for B2B SaaS and tech brands. Trusted by 40+ leading B2B Tech companies, the agency is renowned for its expertise in executing high-performing LinkedIn Ads campaigns, focusing on improving the SQLs.
The agency’s approach uniquely involves a comprehensive analysis of clients, persuasive copywriting, and strategic ad design, ensuring campaigns align seamlessly with brand goals.
Headquarters: Barcelona
Founded: 2006
Team Size: 2-10
Key Services:
- LinkedIn Ads Strategy
- Creative Ad Development
- Ad Monitoring
- Ad Budget Analysis
- LinkedIn Ad Campaign Optimization
- Reporting and Analytics
Top Clients:
- Stormshield
- NTTData
- Axians
- StaffCircle
- Amenitiz
- ConX
- Covalo
Why Choose Them?
- What sets Getuplead apart is its team of seasoned specialists, each boasting over a decade of experience in B2B LinkedIn Ads.
- From campaign development to meticulous monitoring, optimization, and insightful reporting, Getuplead provides a holistic solution, ensuring clients witness real-time results and achieve their overarching business objectives.
Past Work: View their SaaS case studies
Pricing: Contact their team for custom pricing
Also See: Top-Rated Influencer Marketing Companies for SaaS
Konstruct Digital
Konstruct Digital is one of the best LinkedIn PPC management companies for reaching and converting qualified leads on this competitive B2B platform. Their dedicated LinkedIn advertising specialists develop impactful campaigns tailored to improve your ARR and MRR.
Headquarters: Calgary, Alberta
Founded: 2012
Team Size: 11-50
Key Services:
- Comprehensive Campaign Strategy
- Competitive Analysis
- Ad Copy Creation
- Landing Page Creation
- Budget Management
- Ad Campaign Optimization
Top Clients:
- CMIC
- DiCorp
- Taiga
- Carbon 60
- Chamco
Why Choose Them?
- They craft persuasive ad copies, captivating visuals, and precise targeting to engage your target audience and guide them through every stage of the buyer’s journey.
- They are a team of passionate LinkedIn marketers and B2B enthusiasts dedicated to growing revenue and ensuring C-level satisfaction.
Past Work: View their past work and project performance
Pricing: $2k – $10k+
Hop Online
Hop Online is a premier LinkedIn Ads agency, offering expertise that transcends conventional marketing. Their LinkedIn ads experts not only tackle LinkedIn ads challenges but transform them into success stories, providing solutions that resonate with businesses seeking growth.
Headquarters: Sofia
Founded: 2009
Team Size: 11-50
Key Services:
- LinkedIn Account Audit
- Competition Analysis
- Campaign Management
- Retargeting
- International Campaigns
- A/B Testing
- Reporting and Analytics
Top Clients:
- Aptech
- Coveware
- Ivywise
- Mesh
- 57 Hours
- Vindome
- Soprano
Why Choose Them?
- They focus on the work that justifies marketing budgets and moves key performance indicators (KPIs). No fluff or shiny growth hacks – just impactful, results-driven strategies.
- Unlike agencies that treat B2B brands as secondary to consumer brands, their LinkedIn ads team is 100% dedicated to B2B.
Past Work: See their client results
Pricing: Check their pricing here
Single Grain
Single Grain is a SaaS-focused LinkedIn Ads expert agency steering B2B software user acquisition. Leveraging granular targeting and compelling content, they optimize LinkedIn ad results to forge high-value connections and drive customer acquisitions within the software industry.
Headquarters: Los Angeles
Founded: 2009
Team Size: 51-200
Key Services:
- LinkedIn Strategy Development
- Ad Creative and Copywriting Services
- Ad Account Management
- Detailed Campaign Analysis
- LinkedIn Ad Optimization
- Regular Reporting
Top Clients:
- Recurly
- Nextiva
- Fujitsu
- Intuit
- Salesforce
Why Choose Them?
- Single Grain’s seasoned team delves into comprehensive metrics, continually refining LinkedIn ad campaigns for optimal performance.
- By offering services such as LinkedIn ad strategy development, creative and copywriting, targeted ad placement, and ongoing optimization, Single Grain positions itself as a partner equipped to maximize the value derived from every LinkedIn ad dollar invested.
Past Work: View their past work here
Pricing: Contact them for pricing
Also See: Best Affiliate Marketing Companies For SaaS
Impactable
Impactable is a leading B2B LinkedIn Ads agency offering unparalleled expertise to help businesses generate more pipeline and revenue through LinkedIn Ads.
The agency leverages unique retargeting frameworks, cutting-edge tools, and deep LinkedIn insights to maximize ROI and minimize wasted ad spend.
Headquarters: San Antonio, Texas
Founded: 2018
Team Size: 11-50
Key Services:
- Ad Strategy Planning
- LinkedIn Ads Management
- LinkedIn Outreach
- Demand Generation
- Campaign Optimization
- Conversion Tracking and Reporting
Why Choose Them?
- Being the largest LinkedIn Ads Agency in North America, Impactable boasts extensive experience, having worked with over 500 B2B companies.
- The agency’s custom-built LinkedIn tools, including ad scheduling and advanced insights, further enhance ad campaign efficiency.
Pricing: Starts from $849/month
B2Linked
B2Linked is one of the top-rated LinkedIn ad agencies focusing on maximizing returns by minimizing wasted ad spend. Through auditing over 800 LinkedIn Ads accounts, they’ve
identified common issues such as poor targeting and bidding.
With LinkedIn expertise, detailed reporting, and a track record of managing top accounts, B2Linked is dedicated to driving quality leads and providing value to clients.
Headquarters: Lehi, Utah
Founded: 2014
Team Size: 11-50
Key Services:
- LinkedIn Advertising Account Management
- Audience Micro-Segmentation
- Ad Bidding
- Campaign Setup
- A/B Testing
- Ad Scheduling
- Detailed Reporting
Top Clients:
- Qualio
- Flourish
- Doba
- LucidChart
- BambooHR
- Searchmetrics
- SpareHire
Why Choose Them?
- B2Linked employs five core principles, including audience micro-segmentation, advanced bidding techniques, proper campaign setup, A/B testing strategy, and ad scheduling, to reduce waste and enhance ROI.
Past Work: View their portfolio
Pricing: Contact them for pricing
Conclusion
Look for SaaS LinkedIn ad agencies that promise results and demonstrate a commitment to minimizing ad spend waste, leveraging innovative techniques, and providing in-depth insights for continuous improvement.
Ultimately, the success of your LinkedIn Ads campaign hinges on choosing an agency that not only understands the platform but also aligns seamlessly with the specific needs and nuances of your SaaS business.
Also See: Leading SaaS SEO Firms List
FAQs
Are LinkedIn Ads Worth It?
Yes, LinkedIn Ads help SaaS businesses aiming to reach a professional audience, build brand awareness, and generate leads in a B2B context. However, success depends on targeting, ad content, and campaign management. You should contact a SaaS marketing agency to understand how LinkedIn Ads can help your brand grow online.
Also See: Leading SaaS Marketing Trends
How Much Do SaaS LinkedIn Ads Agencies Charge?
The cost of SaaS LinkedIn Ads agencies varies based on the scope of services, campaign complexity, and agency expertise. Most agencies charge a monthly retainer or a percentage of the ad spend. Some firms may also offer performance-based pricing models tied to the success of the campaigns. It’s advisable to discuss specific requirements and pricing details directly with the chosen agency to get an accurate quote.
