Influencer marketing can be a great strategy for SaaS (Software as a Service) companies to build their credibility, meet with the right people, and grow their brand. Brands that market SaaS solutions can connect with their target market far better when they work with trusted influencers in the industry they serve. In addition to growing awareness, potential SaaS customers engage in a meaningful way and genuinly support business growth.
However, with so many influencer marketing agencies to choose from, it can be difficult for SaaS companies to find the right partner for their influencer marketing campaigns. In this blog post, we’ll highlight the top SaaS influencer marketing agencies, and provide tips and insights for SaaS providers looking to work with these agencies to drive results and value for their businesses.
What is SaaS Influencer Marketing?
SaaS influencer marketing is a type of influencer marketing that involves partnering with individuals who have a significant following and influence in the SaaS (Software as a Service) industry. These individuals, known as influencers, are typically thought leaders, experts, or personalities who are respected and trusted by their audience, and who are knowledgeable and passionate about SaaS products and services.
In SaaS influencer marketing, SaaS companies work with influencers to promote their products and services to their audience. This can involve the influencer sharing content, such as blog posts, social media posts, or videos, that feature or mention the SaaS company’ssolutions. It can also involve the influencer participating in events, such as webinars or live streams, that are sponsored or hosted by the SaaS company.
The goal of SaaS influencer marketing is to reach and engage with the SaaS company’s target market, and to build credibility, trust, and loyalty with their audience. By partnering with influencers who are respected and trusted in the SaaS industry, SaaS companies can showcase their expertise and value, and differentiate themselves from competitors.
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Why is Influencer Marketing Important for SaaS Companies?
Influencer marketing can be an effective way for SaaS companies to reach new audiences and promote their products or services. This is because influencers have built up a dedicated following of people who trust their opinions and are more likely to be interested in what they have to say.
By partnering with influencers, SaaS companies can tap into this existing audience and gain exposure for their brand. Influencer marketing can also help to build trust and credibility for a brand, as well as drive traffic and sales.
Overall, influencer marketing can be an effective way for SaaS companies to reach new audiences and promote their products or services in a cost-effective and authentic way.
How Much Does SaaS Influencer Marketing Cost?
The cost of SaaS influencer marketing varies greatly depending on the size of the campaign, the size of the audience of the influencers involved in the campaign, whether an agency is used, and quantity of content pieces to be created. In general, most SaaS companies should expect to pay between $5,000 and $20,000 per month to start.
Marketing campaigns with SaaS-focused influencers can cost upwards of $500,000 if large influencers are hired or highly in-depth partnerships are created.
Top SaaS Influencer Marketing Agencies
Clickstrike
Clickstrike is one of the most established influencer agencies specializing in the SaaS space. Clickstrike runs comprehensive SaaS influencer marketing campaigns across channels like:
- YouTube
- TikTok
- Twitter (X)
Clickstrike has impressive reviews about their influencer marketing capabilities on Clutch, and was awarded Clutch Champion Agency in 2023. Additionally, Clickstrike’s case studies such as their work with Acorn, demonstrates their ability to scale influencer marketing campaigns for enterprise B2B SaaS clients.
Headquarters: New York
Team Size: 25-50
Pricing: Contact for Pricing
Obviously
Obviously is a premier full-service influencer marketing agency that has helped tons of top businesses craft influencer marketing strategies with significant reach.
Obviously helps both brands and other agencies create custom campaigns that include influencer identification, content creation, campaign management, and reporting.
Headquarters: New York
Team Size: 50-100
Pricing: Contact for Pricing
Upfluence
Upfluence is an influencer marketing platform and agency that helps SaaS companies put together their own influencer marketing campaigns. The Upfluence model is unique, in that, it is largely a self-serve model in which clients can pick their own influencers and hire them through an online portal.
Headquarters: New York
Team Size: 75-125 (But you will only have 1-3 people assigned to your account)
Pricing: Contact for Pricing
Incredo
Incredo is an Armenia-based SaaS agency with a strong offering on the influencer marketing side of things.
Headquarters: Yerevan, Armenia
Team Size: 10-15
Pricing: Contact for Pricing
Questions to Ask A SaaS Influencer Marketing Agency
Here are some questions you may want to ask a SaaS influencer marketing agency before hiring them:
- What is your experience working with SaaS companies?
- Can you provide examples of successful campaigns you have run for SaaS companies in the past?
- How do you identify and select influencers to work with?
- What is your process for managing and executing influencer campaigns?
- How do you measure the success of an influencer campaign?
- Do you offer any additional services, such as content creation or analytics?
- Can you provide a timeline for when we can expect to see results from an influencer campaign?
SaaS Influencer Marketing FAQs
Results can vary, but typically, it takes a few weeks to a few months to see the full impact of an influencer campaign. Long-term partnerships with influencers can yield more sustained results.
Challenges include identifying the right influencers, aligning influencer content with the brand’s message, and measuring the campaign’s true impact. It’s also important to ensure compliance with advertising regulations and disclosure requirements. Most SaaS influencer agencies can help with all of these challenges.
Absolutely. Influencer marketing can be particularly effective for startups and smaller companies looking to establish their brand and reach a wider audience. These companies might opt for micro-influencers who often have highly engaged audiences.
Conclusion: Picking the Right Agency for You
Ultimately, there are a number of solid SaaS influencer marketing agency options to choose from and, by picking from this list, you are likely to have a successful engagement. That said, there’s a multitude of factors that will determine the best fit for your specific needs and business. The primary factors to consider include pricing, experience, quality of service, and quality of reporting.
We recommend booking a call with a few options, asking questions, and picking the agency that “feels right” for your campaign. If you can communicate your needs to an agency, they will often tell you if they are a good fit or not.
