Over recent years, podcasting has become an increasingly valuable way to reach your audience, customers, and community. The low cost of entry, low time requirement, and ease of content consumption makes starting a cryptocurrency podcast a great idea for business owners and content creators.
In this guide, we will walk you through everything you need to know about starting a podcast in the blockchain industry.
Gear You Need
As you might imagine, audio quality is a huge aspect of having a well-received podcast and, strong audio quality is dependent on a top-notch microphone.
For podcasters just getting their start, we highly recommend the Blue Yeti USB Mic. At about $100 it’s a super cost-effective microphone for recording your podcast with great audio quality. Being a USB microphone, it’s set up is as simple as plugging it into your computer.
For an idea of the sound quality you can expect from the Blue Yeti Microphone have a listen to our Crypto Marketing Podcast which is recorded using a single Yeti Mic.
Recording and Distributing
Podcasts can be recorded and shared using a slew of different software. If you are looking for a great, free tool we recommend giving Anchor.fm a try.
Anchor.fm allows you to both record and edit your audio directly in the app. Anchor also offers a mobile app for recording on the go.
Once you’ve finished editing and recording, you can publish your podcast to places like Apple Podcasts, Spotify, Sticher, Radiopublic, Google Podcasts, and more automatically.
Historically, it’s been very difficult to measure the number of listeners of podcasts. With Anchor, a dashboard is available that shows the number of listens broken down by episode and platform.
If you plan to monetize your podcast, this data will be invaluable.
Optimizing and Sharing Your podcast to Other Channels
If you are recording with a service like Anchor, you are already set up to distribute your podcast to most podcast hosting channels that accept RSS feeds (that’s how Anchor works). But, for even more distribution, say to something like YouTube, you will need additional software.
For this, check out Repurpose.io. Repurpose.io allows podcasters to convert and optimize their podcasts for channels like YouTube, SoundCloud, Facebook, LinkedIn, Instagram, and more. Repurpose.io does a great job of converting your audio into video and image posts on all of these platforms and does so it a super easy to set up way.
The basic podcaster plan for Repurpose.io is $15 per month and will allow you to convert a maximum of 1 podcast (full podcast, not just one episode) to most available platforms.
The next plan available is $25 per month and allows for 5 podcasts and even more distribution channels.
Creating a Cover Image
Cover images are usually the first impression listeners will have of your podcast so you may want to pay attention to doing it right.
Canva is a fantastic tool for creating high-quality podcast cover images quickly and easily.
The free plan will be enough for most but, for more advanced features and access to even more image options, the paid plan is only $12.95.
Recording Your First Episode(s)
Now that you are all set up with the gear you need to get started its time to actually record your first episode (or episodes).
Most podcasting experts recommend that you record multiple episodes before releasing your podcast. Shoot for 5-7 episodes including a brief “intro episode” outlining what your podcast will be about.
This will give your audience a large enough sample size to analyze if your podcast is what they are looking for right off the bat and give them enough content to build a relationship with you as a host.
Growing Your Podcast
Reviews are a vital part to growing your podcast and Apple reviews are perhaps the most important. In fact, the number and quality of reviews you have on Apple plays a vital role in how Apple will suggest your podcast to searchers.
We recommend a call to action to review your podcast at the end of each episode. Additionally, your description for each episode can also include links to review the podcast on Apple or elsewhere.
Starting an Email List
A huge component of building a successful podcast is building a community that you can frequently engage with and email is a great way to accomplish this. By allowing your listeners to opt-in to email notifications from you, you can update them when new episodes are released and keep your podcast top of mind.
Awesome tools for hosting and sending to your email list includes Mailchimp, Constant Contact, & HubSpot. All of these services allow you to capture emails from interested listeners and create beautiful emails the capture your listeners’ attention.
Before sending any emails to your listeners, be sure the check out these top tips for creating the perfect email subject line that drives high open rates.
Starting Dedicated Social Media Accounts
Podcasters that are just starting our are often tempted to simply post new episodes from their personal social media accounts. We highly recommend not doing this and, instead, creating dedicated accounts specifically for your podcast.
The cryptocurrency community has found its home on Twitter, so that is where we recommend you start. Using tools like IFTTT or Zapier makes it super easy to have your podcast episodes automatically posted to your accounts.
These dedicated accounts will serve as another great medium to engage with your audience.
Want to learn more about crypto marketing? Check out our weekly cryptocurrency marketing newsletter. It’s chock-full of helpful tips and strategies to grow your attention-base in the blockchain industry.
Coinbound is the leading cryptocurrency marketing agency. Coinbound has worked with major crypto brands like eToro, OKEx, ShapeShift, and Coinmine to boost brand growth through influencers, publishers, SEO, social media management, and paid advertising.