NFTs are all the rage in 2021. From Elon Musk to Lindsay Lohan, every celebrity wants a piece of the action. NFTs can come in the form of an image, video or song. That makes it great for anyone working as an entertainer, content creator or artist. Since NFTs have a lot of mainstream appeal, we won’t see the hype die down any time soon.
Now if you’re the creator of an NFT or NFT-related product, there currently aren’t many ways to market your services. Sure, you could try PPC but chances are you’ll get banned by most platforms (majority aren’t crypto-friendly). SEO is always good but it often takes several months to see results. And while social media is great, it’s difficult to stand out when everyone else is posting similar content.
The best way to promote NFTs is through influencers, specifically ones that focus on the NFT space. Their audience usually overlaps with your target market, and working with the right influencer can boost your project’s credibility a lot. Most of the engagement will occur on YouTube and Twitter, since those networks are the most crypto-friendly. We’ve compiled a list of the best influencers in the NFT space, so definitely check them out if you’re looking to promote your NFT project,
Kenn Bosak is a Twitter influencer who is completely onboard the NFT train. He’s been in the community for several years and recently changed his name to reflect his newfound interest in the space. He joined the community back around 2017, and has solid credibility with his followers for not shilling anything that comes his way. He recently launched a new site, called NFT4SALE, and really hopes to become one of NFT’s leading ambassadors until the technology becomes more mainstream.
The Bitcoin Express
The Bitcoin Express is a YouTube influencer who’s made crypto content since late 2019. Currently, he sits at just over 33k subscribers, and has recently made more NFT content. That makes sense given the current climate of the market. Most of his videos are tutorials, guides, reviews, analysis and breaking news related to the industry, and if you’re looking for someone with a diverse audience (in regards to crypto) then this may be your guy. For reference, he was one of the first guys to talk about artists selling their music with NFTs.
NFT Live is an NFT show that features promising projects, founders, and upcoming trends in the space. It’s hosted by 3 other well known influencers (NiftyQ, Ronin and Crypto Buffalo) who are all deep into NFTs. They often livestream their shows on YouTube, and it’s a great way to get exposure for NFT companies. Again, most of the engagement will occur on YouTube and Twitter. In the past, they’ve covered well known figures like Steve Aoki and UFC using NFT products, along with under the radar coins like $CHZ, $B20 and $MEME. Overall this is a great option if you’re looking for an audience that loves NFTs.
Wrapping Up: Best NFT Influencers
Influencers are a great way to promote NFT projects. Many influencers create social media content including reviews, interviews and giveaways. The influencers then post that content across their social media channels to their followers, giving your company tons of exposure. It’s extremely effective because influencers have a built-in audience, and if your product is solid then you’ll get lots of engagement very quickly. As the space grows, we’ll continue to update the list to reflect the best NFT influencers.
Want to get in touch with one of the influencers on the list? We have an extensive network of NFT influencers, and can help run influencer marketing campaigns for your company. Reach out to Coinbound, the leading cryptocurrency marketing agency. We’ve conducted influencer marketing campaigns for brands like eToro, ShapeShift, OKEx, Voyager, and more.