LinkedIn Bids Farewell to Lookalike Audiences, Introduces New Targeting Tactics
LinkedIn has decided to discontinue the Lookalike Audiences feature, a tool widely utilized by advertisers to target users similar to their existing customer base. The decision will take effect on February 29, 2024, prompting advertisers to adapt to LinkedIn’s alternative targeting options. Quick Take: LinkedIn’s Lookalike Audiences leverages user data to identify profiles resembling existing…