A press release is a written or recorded communication that is sent to the media with the aim of generating coverage of a particular event or piece of news. In the world of cryptocurrency, press releases can be an effective way to spread information about a new coin offering, a significant development within a particular project, or any other newsworthy event within the crypto space.
Writing a crypto press release can be challenging, as it requires a clear understanding of the subject matter, the ability to craft a compelling narrative, and a strong grasp of the target audience.
In this blog post, we’ll go over some key tips and best practices for writing a crypto press release that will grab the attention of journalists and other members of the media. Additionally, we’ve included several templates that you can use to create your release content before distributing it.
The Top Steps to Writing a Crypto PR
Start with a strong headline
The headline is the first thing that readers will see, and it should be catchy, informative, and relevant to the subject matter. A strong headline should grab the reader’s attention and make them want to learn more about the topic.
For example, if you’re announcing a new coin offering, your headline might be something like “XYZ Coin Launches Revolutionary New Platform for Online Transactions.” If you’re announcing a partnership with a major company, your headline might be something like “XYZ Coin Partners with Leading Retail Giant to Expand Payment Options.”
Provide clear and concise information
Once you have a strong headline, it’s important to provide clear and concise information about the subject of the press release. This should include a brief overview of the event or news, as well as any relevant details such as dates, locations, or other key information.
For example, if you’re announcing a new coin offering, you might include information about the technology behind the coin, the features and benefits of the platform, and any details about the initial coin offering (ICO) such as the dates and terms. If you’re announcing a partnership, you might include information about the companies involved, the nature of the partnership, and any potential benefits for users.
It’s important to keep the information brief and to the point, as journalists and other members of the media are often working on tight deadlines and don’t have time to read through long and dense paragraphs.
Use quotes from key figures
Including quotes from key figures within your company or project can add credibility and authority to your press release. These quotes should provide additional information or context about the event or news, and should be attributed to a specific person within the company.
For example, if you’re announcing a new coin offering, you might include a quote from the CEO or founder of the company, highlighting the importance of the technology or the potential benefits of the platform. If you’re announcing a partnership, you might include a quote from a representative of the partner company, discussing the potential advantages of the collaboration.
Provide contact information
At the end of the press release, it’s important to provide contact information for journalists or other members of the media who want to learn more or follow up on the news. This should include the name and contact details of a specific person within the company who can answer questions or provide additional information.
Use relevant keywords
In addition to being informative and engaging, your press release should also include relevant keywords that will help it to be discovered by journalists and other members of the media. These keywords might include the name of your company or project, the names of key figures within the organization, or any relevant terms or phrases related to the event or news.
For example, if you’re announcing a new coin offering, you might use keywords such as “ICO,” “cryptocurrency,” and “blockchain technology.” If you’re announcing a partnership, you might use keywords such as “partnership,” “collaboration,” and the names of the companies involved.
By including relevant keywords in your press release, you can increase the chances that it will be discovered by journalists and other members of the media who are searching for information on these topics. This can help to ensure that your press release receives the attention it deserves.
Crypto Press Releases: Why They Are Important
In the crypto industry, where market sentiments can change overnight, the importance of press releases cannot be overstated. They not only announce your milestones and innovations but also build and maintain investor trust.
A press release can boost your project’s visibility across media outlets and social platforms, ensuring your message reaches both potential investors and current stakeholders.
Furthermore, by presenting your achievements and future plans, press releases enhance your project’s credibility, a critical factor in the crypto space.
When to Use a Press Release in Your Crypto PR Strategy
Press releases are versatile tools in your communication arsenal, ideal for various occasions. Some of the most popular times to publish a press release include the following:
- Product Launches or Updates: Introduce your latest innovation to the market with a bang.
- Partnership Announcements: Share news of strategic alliances that propel your project forward.
- Major Milestones or Achievements: Celebrate your successes and share your growth story.
- Event Announcements: Invite the community to webinars, conferences, or meetups you’re hosting or participating in.
- Crisis Management: Address challenges head-on, offering clarity and solutions to maintain trust.
Top Free Press Release Templates To Use
Product Launch or Update Template
Title: [Product Name] Launches: A New Era for [Crypto/Blockchain] Innovation
Subheader: [Date, Location] – [Your Company] is thrilled to announce the launch of [Product Name], a groundbreaking [product/service] designed to [solve a specific problem/offer a unique benefit] in the [specific field] of the crypto and blockchain industry.
Introduction: Today marks a significant milestone for [Your Company] as we officially unveil [Product Name], our latest innovation that promises to [briefly describe what the product promises to do]. This launch underscores our commitment to providing [target audience] with [type of solutions, e.g., secure, efficient, innovative] solutions.
Details of the Product/Update: [Product Name] is the culmination of [time period] of dedicated research and development, featuring [list key features, e.g., advanced security protocols, user-friendly interface, integration capabilities]. Its core functionality includes [describe core functionalities], setting a new standard in [specific aspect, e.g., transaction speed, security, user engagement].
Quote from the CEO/Founder: “[Insert quote here],” said [Name], [Title] of [Your Company]. “With [Product Name], we aim to [state the goal or vision related to the product]. This is more than just a product launch; it’s a step towards [describe the broader impact, e.g., democratizing finance, enhancing security in transactions].”
How It Benefits Users/Investors: For [target audience], [Product Name] offers [describe main benefits, e.g., enhanced security, ease of use, cost savings]. [Detail how the product solves a problem or addresses a need]. Its [mention any proprietary technology or innovative feature] distinguishes it in a crowded market, providing [mention specific groups, e.g., traders, developers, institutions] with [mention specific benefits].
Call to Action: We invite everyone to experience [Product Name] and see the difference it makes. For more information and to get started, visit [website/link].
Achieving a Milestone Template
Title: [Your Company] Announces Achievement of [Specific Milestone]
Introduction: [City, Date] – [Your Company/Project Name], a [brief description of your company and its mission], is thrilled to announce the successful achievement of a major milestone: [detailed description of the milestone]. This accomplishment marks a pivotal moment in our journey, underscoring our commitment to [what the milestone represents, e.g., innovation, security, scalability].
Background: The journey to this milestone began [time period] ago, with a vision to [original vision of the project]. Since then, our team has worked tirelessly, overcoming challenges and pushing the boundaries of what’s possible in the [specific field, e.g., DeFi, NFT, blockchain technology].
Details of the Milestone: This milestone, [describe the milestone in detail, highlighting its significance], represents a significant leap forward for our project and the broader [industry focus, e.g., DeFi, NFT] community. It exemplifies our commitment to [what the milestone aims to achieve or represents, e.g., innovation, user security, decentralization].
Impact of the Milestone: Achieving this milestone not only advances our project but also contributes to the growth and maturity of the [specific area] sector. It sets a new standard for [what the milestone impacts, e.g., transaction speed, security measures], offering [benefits to users, investors, the community].
Future Directions: With this milestone reached, [Your Company/Project Name] is now poised to [next steps and future goals]. We remain dedicated to [future commitments, e.g., continuous improvement, expanding our ecosystem] and look forward to sharing our progress as we embark on the next phase of our journey.
Quote from the CEO/Founder: “[A quote from a key figure in the company/project, reflecting on the achievement and its significance for the future. This could include insights on how this milestone aligns with the company’s values and vision.]”
About [Your Company/Project Name]: [Your Company/Project Name] is a [brief description of your company, including its mission, core values, and key offerings]. Founded in [Year], we have been at the forefront of [specific area of focus], dedicated to [brief description of your company’s goals or vision, e.g., making crypto accessible to everyone, ensuring the security of blockchain transactions].
Contact Information: For more information, please contact:
- [Name]
- [Title]
- [Company]
- [Phone Number]
- [Email]
- [Website]
Partnership Announcement Template
Title: [Your Company] and [Partner Company] Announce Strategic Partnership to Advance [Crypto/Blockchain] Solutions
Subheader: [Date, Location] – [Your Company] announces a strategic partnership with [Partner Company], aiming to enhance [specific aspect] in the [crypto/blockchain] industry.
In a significant move for the [Your Industry/Field] sector, [Your Company Name], renowned for its [Brief Description of Your Company’s Specialty], and [Partner Company Name], known for its [Brief Description of Partner Company’s Specialty], have come together. This partnership aims to [Detailed Purpose of the Partnership], setting new standards in [Mention the Broader Industry or Field].
About the Partnership:
The collaboration focuses on [General Description of the Partnership’s Aim], with an initial project to [Specific Project or Initiative]. The partnership combines [Your Company Name]’s [Specific Feature/Technology/Service of Your Company] with [Partner Company Name]’s [Specific Feature/Technology/Service of Partner Company], to create [Describe the Expected Product/Service/Outcome].
Details of the Collaboration:
- [Project or Initiative #1]: [Description of the First Project/Initiative, including what it aims to achieve and how it benefits the target audience].
- [Additional Projects or Initiatives]: [If applicable, describe more projects or initiatives planned under this partnership].
- Key Features: [Highlight the key features or advantages of the partnership, such as enhanced security, increased efficiency, wider reach, etc.].
Benefits of the Partnership:
This partnership is expected to bring numerous benefits to [Specify Who Benefits: Customers, the Industry, Both Companies, etc.], including:
- [Benefit #1: Describe a specific benefit].
- [Benefit #2: Describe another specific benefit].
- [Additional Benefits: Continue listing other significant benefits].
Future Outlook:
Beyond the immediate projects, [Your Company Name] and [Partner Company Name] are committed to [Describe the Long-Term Vision or Goals of the Partnership]. Plans include [Mention Any Future Projects, Expansions, or Developments], further solidifying the role of [Your Company and Partner Company] in leading innovation within [Industry/Field].
Quotes from Company Leaders:
- [Your Company’s Key Figure, e.g., CEO]: “[A quote expressing enthusiasm about the partnership and its significance to the industry, customers, or both companies].”
- [Partner Company’s Key Figure, e.g., CEO]: “[A quote from the partner company, reinforcing the positive aspects and future potential of the partnership].”
Call to Action:
For more information about the partnership and what it means for [Target Audience], please visit [Your Company Website] and [Partner Company Website]. Stay tuned for updates and developments on how [Your Company Name] and [Partner Company Name] are transforming the [Industry/Field].
Contact Information: For more information, please contact:
- [Name]
- [Title]
- [Company]
- [Phone Number]
- [Email]
- [Website]
Announcing an Event Template
Title:
[Your Event Name]: Uniting [Key Theme/Industry/Community] for a Day of Inspiration and Innovation
Subheader:
[Event Date], [Event Location] – Join us for [Your Event Name], a transformative experience featuring industry leaders, innovative workshops, and unparalleled networking opportunities designed for [Brief Description of Target Audience].
Body:
Introduction:
[Your Event Name] is set to take place on [Event Date] at [Event Location]. Hosted by [Organizing Body], this event promises to bring together [Target Audience] for a day filled with [Key Highlights of the Event, e.g., insightful talks, cutting-edge demonstrations, hands-on workshops]. Whether you’re looking to [Objective of the Attendees, e.g., expand your knowledge, explore new trends, network with professionals], [Your Event Name] is where you need to be.
What to Expect at [Your Event Name]:
This year’s lineup includes [Mention Notable Speakers, Performers, or Sessions], each offering unique insights into [Relevant Topics or Skills]. Attendees will have the chance to engage in [Types of Activities, e.g., interactive workshops, panel discussions, networking sessions], all designed to foster learning and collaboration.
Purpose and Goals:
Our mission is to [State the Mission or Goals of the Event, e.g., empower young professionals, advance sustainable practices, promote local arts]. [Your Event Name] serves as a platform to [Further Explanation of the Event’s Purpose, e.g., showcase innovative solutions, connect like-minded individuals, celebrate community achievements].
Who Should Attend:
[Your Event Name] is the perfect gathering for [Describe the Ideal Attendee, e.g., aspiring entrepreneurs, tech enthusiasts, creative minds]. Whether you’re looking to [What Attendees Hope to Achieve, e.g., break into the industry, find inspiration, expand your network], you’ll find valuable opportunities to grow and learn.
Ticket Information:
Secure your spot at [Your Event Name] by purchasing your ticket today. Tickets are available at [Ticket Purchase Link or Location], with prices ranging from [Ticket Price Range]. Early bird discounts are available until [Early Bird Deadline], and special rates for [Any Special Groups, e.g., students, groups] are also offered.
Schedule and Location:
The event kicks off at [Start Time] and concludes at [End Time]. It will be held at [Full Venue Address], a venue known for [Venue Highlight, e.g., its state-of-the-art facilities, beautiful setting]. For a full schedule and more details, visit [Event Website or Schedule Link].
Quotes from Organizers/Speakers:
“[A Motivating Quote from an Organizer or Speaker]” says [Name], [Title], [Affiliation]. “[Further Comments Highlighting the Value or Unique Aspect of the Event].”
Call to Action:
Don’t miss out on this unparalleled opportunity to [Action, e.g., learn from the best, connect with peers, discover new trends]. Register now at [Registration Link] and follow us on [Social Media Handles] for the latest updates and announcements.
Closing:
[Your Event Name] is more than just an event; it’s a movement towards [Event’s Larger Goal or Vision, e.g., a more sustainable future, bridging the gap between art and technology]. Join us on [Event Date] at [Event Location] and be a part of the change.
Contact Information:
For more information about [Your Event Name], please contact [Contact Person’s Name] at [Phone Number] or [Email Address]. Visit our website at [Website URL] for further details.
Wrap-Up: Crypto Press Release Writing
In conclusion, writing a crypto press release requires a clear understanding of the subject matter, the ability to craft a compelling narrative, and a strong grasp of the target audience.
By following these tips and best practices, you can create a press release that will grab the attention of journalists and other members of the media, and help to spread the word about your company or project.
Next Steps: Distribution
When it comes time to get the newly crafted release you may want to use a crypto press release distribution service.
We recommend using Coinscribble, the crypto PR distribution service used by top Web3 brands and agencies.
For a detailed walkthrough of how to use Coinscribble to distribute Web3 Press releases, check the following video:
