Regardless of what industry you work in, growth hacking can be an effective means of boosting revenue and company growth in an incredibly resource-aware way. With the recent explosion of attention towards the crypto space, crypto growth hacking has become a strategy plenty of Web3 firms are exploring.
What is Crypto Growth Hacking?
Crypto growth hacking is the use of resource-light, low-cost, and often non-conventional marketing tactics that achieve effective growth for crypto, Web3, or blockchain companies.
Crypto companies use growth hacking to get more customers, grow TLV, sell NFTs, and attract new users.
Some crypto growth hacking tactics include:
- Reddit social growth
- Twitter spaces
- Leveraging strong relationships with crypto media
- Crypto influencer marketing
Who are the top crypto growth hacking agencies
There are a number of Web3 marketing agencies that specialize in growth hacking. Here are the most well-known.
Coinbound
Coinbound is a premier Web3 growth marketing agency. They have created strong viral marketing campaigns for companies like MetaMask, eToro, Voyager, Cosmos, and Litecoin.
Coinbound has been cited as a Web3 growth hacking expert in leading crypto publications like CoinTelegraph, Decrypt, Blockworks, Benzinga, and Forbes.
Headquarters: New York, USA
Team Size: 25-50
Founded: 2018
Top services: influencer marketing, PR, social media growth hacking and management, community growth hacking and management
Clients: MetaMask, Nexo, Voyager, Tron, Cosmos, God’s Unchained
Coinscribble
Coinscribble is a super popular and effective tool for Web3 and crypto growth hacking teams to get their news published to top crypto media sites like CoinTelegraph, CoinMarketCap, Benzinga, Binance, Yahoo Finance, and more.
Headquarters: New York, USA
Founded: 2017
Top services: Press Release and content distribution
X10
X10 is a crypto growth hacking agency based in Russia. This team offers services for Web3, NFTs, DeFi, and token sales. They have been ranked a top crypto marketing firm by a number of contributors at Hackernoon.
Headquarters: Russia
Founded: 2019
Clients: Coinburp, Probit, Mercuryo, Bifrost
Top services: Exchange Listings, Community Building, PR
Guerilla Buzz
Guerrilla Buzz is a blockchain PR and growth marketing agency focused on generating attention for crypto platforms through forums, social media and publishers.
Some common examples include Quora, Reddit, Telegram, and online forums such as Bitcointalk. They’ve executed the strategy to help companies like Bancor increase their brand awareness.
Headquarters: Israel
Founded: 2018
Foxtail Marketing
Foxtail Marketing serves both crypto and non-crypto companies. When it comes to blockchain-related projects, Foxtail Marketing can handle almost all the operational requirements and offer a multitude of marketing services which include press releases, social media management, and content marketing.
Token Agency
Token Agency is a crypto and blockchain marketing agency based out of the Netherlands. They’ve worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns. The agency works with clients as a consultant and guiding companies towards successful product launches and ICOs.
Byzantium
Byzantium is an agency based out of Scotland, with extensive experience in blockchain and crypto PR. Some of their previous customers include Bankex, NagaCoin, CryptoPing and HumanIQ. Many of their projects are based around fundraising, where they develop strategies for ICOs and help startups find their target audience.
CryNet
CryNet is another full-service marketing agency with many years of experience running PR campaigns. They’re based in the Czech Republic and have worked with companies like The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting
The company prides themselves on finding ways to connect with their audience authentically, instead of using traditional advertising methods. Finally, CryNet has reportedly worked with over 400 companies in the industry.
Crypto Growth Hacking FAQs
How much does growth hacking in crypto cost?
The cost of growth hacking ranges. Most successful and reputable crypto growth hacking teams cost between a few thousand and 10s of thousands per month. This will depend on the level of results you need and the quality of the team you hire.
Are the results of web3 growth hacking guaranteed?
If a marketing agency tells you their results are guaranteed, you should be skeptical. By the nature of Web3 marketing and growth hacking, results can rarely be 100% a sure thing.
Where can I learn more about crypto growth hacking?
One of the best places to learn anything about Web3 marketing (including growth hacking techniques) is the Coinbound YouTube channel or podcast.
