Getting real media traction in Web3 isn’t as simple as firing off a press release and hoping for the best. Journalists are overloaded. Audiences are skeptical. And crypto narratives move fast. If you want your Web3 product or project to be taken seriously—and actually covered by top-tier publications—you need a PR team that knows this space inside and out.
The best Web3 PR firms understand what stories resonate, when to tell them, and how to earn trust in a community that sees through hype in seconds.
Here are the Web3 PR agencies worth knowing in 2025.
But first…
What is a Web3 PR Agency?
A Web3 PR agency is a marketing agency or public relations firm that specializes in helping blockchain-enabled companies secure organic coverage, build relationships with media, and grow thought leadership in their industry.
Unlike traditional PR firms, Web3 PR agencies are deeply familiar with the nuances of the blockchain ecosystem, including crypto-native platforms, tokenomics, and decentralized governance. They focus on driving awareness, building trust, and generating buzz for Web3 projects by leveraging crypto-specific media, influencers, and communities. Their services often include media relations, influencer outreach, community management, and strategic content creation tailored to decentralized audiences.
More on this topic: What is Crypto PR?
These agencies help navigate the fast-paced, trust-centric Web3 environment, ensuring brands effectively reach their target audience and stand out in an increasingly competitive landscape.
Reasons to Choose a Professional Web3 PR Agency for Your Project
Web3 companies operate in a media environment that moves fast and has very little margin for error. The mix of technical complexity, financial regulation, and a highly skeptical audience means that poorly handled PR efforts can do more harm than good. A professional Web3 PR agency brings structure, credibility, and actual traction—especially when most internal teams don’t have direct access to tier-one crypto media or communities.
Here are the core reasons to go with a specialized Web3 PR agency:
1. Real Relationships with Crypto Media
Top crypto publications like CoinTelegraph, Decrypt, Blockworks, and Bitcoin Magazine receive hundreds of pitches a day. Generic outreach won’t get you coverage. The right Web3 PR agency already knows the journalists, editors, and content managers at these outlets—and they know what kinds of stories actually get published.
2. Messaging That Doesn’t Get Ignored
Web3 users and journalists have a low tolerance for vague hype or recycled Web2 talking points. Good agencies know how to translate technical concepts like ZK-rollups, tokenomics, or DAO governance into headlines that resonate. They craft narratives that align with what the crypto-native audience wants to read, not just what the founders want to say.
3. Speed and Timing
News cycles in crypto are fast and reactive. If your team isn’t set up to capitalize on emerging trends or break news on time, you’ll miss your window. Agencies with crypto experience understand how to time announcements around network upgrades, token launches, or funding rounds to maximize visibility.
4. Experience Navigating Risk
One misstep in how your project is presented—especially around regulations or token sales—can lead to backlash, or worse, legal scrutiny. A Web3 PR agency with experience in this space understands how to frame announcements without overpromising or crossing compliance lines.
Also see: How to Handle a PR Crisis in Web3: A Tactical Guide for Blockchain Brands
5. Multi-Channel Strategy
Coverage isn’t just about getting a press release on one site. Strong agencies build a full pipeline: earned media, influencer mentions, Twitter/Telegram buzz, Discord announcements, podcast appearances, and newsletter placement. Most internal teams can’t manage this scope effectively on their own.
6. Credibility Through Association
Being featured in the right publications or being repped by a known PR firm can impact how VCs, partners, and the community perceive your legitimacy. In Web3, social proof matters, and third-party validation carries more weight than internal promotion.
7. Focused Strategy for Your Project Type
Different kinds of Web3 projects require different PR approaches. A DeFi platform needs a different media angle than a P2E game or a Layer 1 chain. The best agencies adapt their strategy based on your category, goals, and target community—rather than applying the same pitch to every client.
In short, a serious Web3 PR agency isn’t just a middleman for press releases. They’re your access point to credibility, reach, and smart positioning in a chaotic and competitive space. If you’re building something you want people to actually notice, skipping this step usually shows.
Top Web3 PR Agency Picks
1. Coinbound
Coinbound is widely considered the leader in Web3 marketing, and they have a strong PR department with a long history of getting clients covered in leading crypto media. One case study includes getting Gala Games over 200 PR hits with Web3 media like CoinTelgraph and Decrypt. They’ve worked with top brands like Sui, Cosmos, and eToro. Coinbound’s Web3 PR strategy approach focuses on leveraging industry-specific influencers and media to generate buzz, build communities, and increase brand visibility.
Coinbound’s strong reputation comes from its deep understanding of Web3 audiences and its ability to deliver impactful, measurable PR results for clients in the decentralized ecosystem.
Some places Coinbound has gotten clients featured:
- CoinTelegraph
- Coindesk
- NFT Now
- Blockworks
- TechCrunch
- Decrypt
- MarketWatch
- Forbes
- Binance
- CoinMarketCap
- CoinGecko
- CryptoDaily
- NFT Lately
The US-based Web3 marketing team has worked with clients like Nexo, Gala Games, Immutable, Cosmos, Litecoin, and Tron, and their Founder, Ty Smith, is considered a thought leader in the world of Web3 PR.
Coinbound has been the go-to PR firm for companies backed by Animoca Brands, Sequoia Capital, Outlier Ventures, Polygon, and more. On top of Web3 Public Relations services, Coinbound also offers the following:
- Influencer Marketing
- Social Media Management
- Community Management
Coinbound also hosts a popular YouTube channel and Newsletter about Web3 marketing and PR.
Past Clients:
- OKX
- Gala
- Sui
- eToro
- Tron
- Outlier Ventures
2. Coinscribble
Coinscribble, powered by Coinbound, is a platform that makes it quick and easy to get guaranteed press coverage on Web3 news sites.
Coinscribble is a great option for Web3 companies that want guaranteed coverage from top media sites like CoinTelegraph, Yahoo Finance, NFT Lately, BeInCrypto, and more for a reasonable price.
Coinscribble is used by over 1,000 Web3 marketing teams to publish their PR and content to major Web3 and business media.
Past Clients:
- Tron
- Uphold
- Koinly
- Ontology
3. MelrosePR
MelrosePR is a US-based PR agency specializing in Web3 clients. They have worked with a number of well-respected brands and helped them secure great media coverage.
The team regularly attends conferences in the blockchain space and has a strong reputation amongst Web3 marketers. While many agencies spread out their service offering, Melrose has stayed laser-focused on PR, making them one of the best Web3 PR companies around.
Past Clients:
- Switch
- Suku
- Iotex
- Opennode
- Skale
4. LunaPR
LunaPR is a Middle-East-based PR agency that has a strong foothold in Dubai. They have helped clients get covered in places like Yahoo Finance, Seeking Alpha, CoinTelegraph, and Forbes. Luna PR is renowned for its expertise in helping blockchain and crypto startups secure extensive media coverage. Their core services include PR, investor relations, and brand strategy, positioning them as a comprehensive partner for businesses looking to gain credibility and exposure. Luna PR is particularly strong in international markets, with clients across the Middle East, Asia, and beyond.
Their ability to create high-level PR strategies that resonate with both crypto-native and mainstream audiences makes them a top choice for companies entering the global Web3 space.
Past clients:
- Huobi
- Fungibles
- Paxful
5. TokenMinds
TokenMinds is an Asia-based Web3 PR agency with about 20 employees. This smaller team focuses primarily on paid placements and is a better fit for more budget-minded companies that might not be able to afford the fees of agencies higher on this list.
Past clients:
- OnPlanet
- LuckyFury
- NeoNomad
6. GuerrillaBuzz
GuerillaBuzz is a prominent, Israel-based Web3 PR and marketing agency known for its unconventional, highly creative approach to blockchain and crypto PR. Specializing in guerrilla marketing, they focus on generating organic buzz and community engagement through innovative campaigns. GuerillaBuzz is adept at navigating the unique challenges of decentralized projects, offering services like SEO, content marketing, and community-driven initiatives. They have helped multiple crypto startups gain visibility without relying on paid ads, making them a go-to for companies looking for viral, grassroots exposure in the Web3 ecosystem.
Past Clients:
- Polyswarm
- Bancor
7. NinjaPromo
NinjaPromo is a digital marketing agency with a strong presence in the Web3 space, offering full-service support for blockchain, NFT, DeFi, and fintech brands. While they’re not exclusive to crypto, their team has built a solid reputation for delivering results in Web3 PR, paid media, and content strategy.
The Web3 marketing team offers full campaign management or support on a per-project basis, depending on your needs and budget. NinjaPromo is a good fit for projects that want PR as part of a broader marketing stack—including paid ads, social media, and community-building.
Past Clients:
Trust Wallet
Polkadot
Dash
Lisk
Sensorium
What Types of Companies Should Work with a Web3 PR Agency?
If you’re launching a new crypto token, NFT project, DeFi platform, or metaverse initiative, a specialized Web3 PR agency can help you gain visibility, build trust, and manage your reputation. Startups in these areas often lack the expertise to navigate the niche media landscape and complex regulatory environment. Web3 PR agencies are also crucial for established companies looking to break into blockchain or enhance their position in the decentralized economy.
They can ensure that your brand reaches the right audience, gains traction with media outlets that understand Web3, and communicates effectively in a decentralized, trust-centric ecosystem. These agencies excel at creating buzz, building community engagement, and developing tailored messaging to speak directly to crypto-savvy users and investors.
Companies that would most benefit from working with a crypto or Web3 PR agency include:
- NFTs
- DeFi
- Exchanges
- Play to Earn (P2E) Games
- Anything blockchain-enabled
Any company that wants to get covered by Web3 and crypto-focused news sites, influencers, and media, may find a Web3 Public Relations firm a good choice.
What Services Do Web3 PR Agencies Offer?
Web3 PR agencies do more than write press releases. They provide a range of services tailored to crypto-native brands that need visibility, credibility, and traction with the right audiences. These services often include:
- Media Relations: Crafting pitches and managing outreach to secure press in top crypto and mainstream publications.
- Press Release Distribution: Writing and distributing crypto press releases to media outlets and newswire services. Check out our curated list of the top Crypto Press Release Distribution Services
- Influencer Partnerships: Coordinating with X (Twitter), YouTube, and Discord influencers who have real reach in the Web3 space.
- Thought Leadership: Positioning founders and executives as credible voices through contributed articles, interviews, and podcast appearances.
- Crisis Communication: Managing public messaging in response to hacks, regulatory issues, or token performance concerns. More about this: Web3 PR Crisis Management Playbook
- Community PR Support: Messaging for Telegram, Discord, and Reddit that aligns with public campaigns.
- Events & Launch Support: PR around token launches, product rollouts, or conference appearances.
What Type of Coverage Do Web3 PR Agencies Usually Secure?
In terms of outcomes, here’s what good Web3 PR campaigns typically deliver:
- Crypto-Specific Media: Articles and interviews in outlets like CoinTelegraph, Decrypt, and Bitcoin Magazine.
- Mainstream Tech Media: Coverage in broader publications like TechCrunch, Wired, or Forbes that have dedicated blockchain sections.
- Influencer Endorsements: Partnerships with crypto influencers on platforms like Twitter, YouTube, and Discord to boost brand awareness.
- Podcasts and Livestreams: Appearances on popular Web3-focused podcasts and webinars.
- Community Platforms: Active engagement on Reddit, Telegram, and other community-driven platforms.
If you’re comparing agencies or exploring package options, our Crypto PR Packages Guide breaks down the key questions to ask before committing—like what kind of coverage is guaranteed, how campaigns are measured, and how much messaging support is included.
Tips for Choosing a Web3 PR Agency
Selecting the right Web3 PR agency is crucial for your project’s success. Here are key factors to consider:
- Industry Expertise: Ensure the agency has experience in the blockchain, crypto, or DeFi space. Look for case studies or clients they’ve worked with in Web3.
- Media and Influencer Connections: A good agency should have strong relationships with crypto-specific media outlets and top crypto influencers who can amplify your message.
- Transparency and Metrics: Opt for agencies that offer clear reporting and measurable KPIs to track the success of your campaigns.
- Community Engagement Skills: Web3 thrives on active communities, so choose an agency that excels in building and maintaining engaged online communities.
- Reputation and Testimonials: Look for positive reviews, case studies, client testimonials, and a track record of delivering results for similar Web3 projects.
Want to learn more about Web3 PR? Check out this video on the differences between Web3 earned and paid media:
