From Elon Musk to Lindsay Lohan, every celebrity wants a piece of the NFT action. NFTs can take the form of an image, video, or song, making them great for entertainers, content creators, or artists. Since NFTs have a lot of mainstream appeal, we won’t see the hype die down any time soon.
The best way to promote NFTs is through influencers, specifically ones that focus on the NFT space. Their audience usually overlaps with your target market, and working with the right influencer can boost your project’s credibility a lot. Most of the engagement will occur on YouTube and Twitter since those networks are the most crypto-friendly.
Who is an NFT Influencer?
An NFT influencer is a content creator who educates, promotes and shapes opinions about NFTs (non-fungible tokens) in the digital art, gaming and crypto spaces. An NFT influencer becomes known by sharing valuable insights, trends and knowledge about NFTs on platforms like Twitter, YouTube and Instagram. They engage with the community and show off their expertise in NFT markets, digital art or blockchain. To be a trusted NFT influencer they go beyond just promoting projects – they provide real analysis, transparent advice and have a history of supporting solid NFT projects. Their followers rely on them for honest non-hyped info and they build trust by being honest, knowledgeable and deep in the NFT space.
How to Find NFT Influencers?
- Look for influencers on platforms like Twitter, Instagram, and YouTube, where the NFT community is active. Pay attention to engagement levels—comments, retweets, and likes will tell you more than just follower counts.
- Searchable influencer directories can help you find NFT influencers based on specific criteria like engagement rates, audience demographics, and niche focus. These directories offer a quick way to filter through options and identify potential partners that align with your project’s goals.
- Participating in NFT-focused Discord groups or Clubhouse rooms can help you connect with influencers who are active in the space. These groups often invite creators and key figures to discuss trends, so you can spot rising names early.
- If you want a simpler approach, working with an NFT influencer marketing agency can save you time. At Coinbound we manage the largest network of top influencers in the crypto and NFT space. If you know them, we probably work with them.
We’ve compiled a list of the best influencers in the NFT space, so definitely check them out if you’re looking to promote your NFT project,
Top 7 NFT Influencers to Follow in 2024
Ty Smith
Faroukh
Since coming up big during the clubhouse NFT craze, Faroukh has made a name for himself as one of the leading NFT influencers on Twitter as well. He is definitely a top NFT influencer to follow.
Artchick
Artchick is one of our favorite female NFT influencers on Twitter. Her content is super relevant and insightful for anyone looking to follow the fast-moving world of NFTs.
Boss Logic
With his massive Instagram, YouTube, and Twitter following, Boss Logic is one of the top NFT influencers on social media.
Gmoney
Gmoney is another well-connected influential person in the NFT industry. We highly recommend following him to stay in the loop regarding NFTs.
The Bitcoin Express
The Bitcoin Express is a YouTube influencer who’s been creating crypto content since late 2019. He currently has just over 33k subscribers and has recently created more NFT content, which makes sense given the market’s current climate.
Most of his videos are tutorials, guides, reviews, analysis and breaking news related to the industry, and if you’re looking for someone with a diverse audience (in regards to crypto) then this may be your guy. For reference, he was one of the first guys to talk about artists selling their music with NFTs.
NFTLIVE
NFT Live is an NFT show that features promising projects, founders, and upcoming trends in the space. It’s hosted by 3 other well known influencers (NiftyQ, Ronin and Crypto Buffalo) who are all deep into NFTs. They often livestream their shows on YouTube, and it’s a great way to get exposure for NFT companies.
Again, most of the engagement will occur on YouTube and Twitter. In the past, they’ve covered well-known figures like Steve Aoki and UFC using NFT products, along with under-the-radar coins like $CHZ, $B20, and $MEME. Overall this is a great option if you’re looking for an audience that loves NFTs.
Wrapping Up: Best NFT Influencers
Influencers are a great way to promote NFT projects. Many influencers create social media content, including reviews, interviews, and giveaways. The influencers then post that content across their social media channels to their followers, giving your company tons of exposure. It’s extremely effective because influencers have a built-in audience, and if your product is solid then you’ll get lots of engagement very quickly. As the space grows, we’ll continue to update the list to reflect the best NFT influencers.
Want to get in touch with one of the influencers on the list? We have an extensive network of NFT influencers and can help run influencer marketing campaigns for your company. Reach out to Coinbound, the leading NFT marketing agency. We’ve conducted influencer marketing campaigns for brands like eToro, Tron, OKX, Voyager, and more.
Want to learn about NFT Marketing? Check out Coinbound’s Founder, Ty Smith’s recent Crypto Marketing Podcast episode on NFT Influencer Marketing.
