Instagram’s Threads has evolved from Meta’s “Twitter killer” experiment into one of the fastest-growing social media platforms in history. With over 450 million monthly active users and 137 million daily active users as of early 2026, Threads has cemented its place as a legitimate alternative to X (formerly Twitter) for real-time conversations, news, and community building.
Whether you’re a marketer looking to expand your brand presence, a crypto enthusiast seeking alpha, or simply someone who wants engaging content in their feed, following the right accounts makes all the difference. Here’s our comprehensive guide to the best Threads accounts to follow in 2026.
Why Threads Matters in 2026
Before diving into our recommendations, it’s worth understanding why Threads deserves a spot in your social media strategy:
Explosive growth: Threads doubled its user base from 200 million to 400 million in just 327 days, making it one of the fastest-growing platforms ever.
Higher engagement rates: Threads boasts a median engagement rate of 6.25% compared to X’s 3.6%—that’s 73.6% higher interaction on average.
Fediverse integration: Threads now supports ActivityPub protocol, allowing users to connect with Mastodon, Flipboard, and other decentralized platforms.
Ad-supported monetization: With projected revenue of $11.3 billion by 2026, Meta is investing heavily in the platform’s infrastructure and features.
Demographics: The platform appeals to a broad audience—20.4% are aged 18-24, while 63% of users are over 24, making it attractive for both Gen Z and millennial audiences.
You might also like reading: How to Get Verified on Threads
Top Threads Accounts to Follow
Entertainment & Celebrity Accounts
MrBeast
The world’s most popular YouTuber brings his signature blend of philanthropy, entertainment, and entrepreneurship to Threads. With over 11.6 million followers, Jimmy Donaldson (MrBeast) is known for his large-scale charity initiatives, including planting millions of trees, donating substantial sums to individuals in need, and organizing record-breaking challenges. His Threads presence offers quick updates, behind-the-scenes glimpses, and engagement with his massive community.
Selena Gomez
Pop star, actress, and Rare Beauty founder Selena Gomez has amassed 20.5 million followers on Threads. She shares thoughtful posts, mental health advocacy content, and authentic moments with her fanbase. Beyond entertainment, Selena uses the platform to promote her charitable causes and connect with fans on a more personal level.
Kylie Jenner
Beauty mogul and Kylie Cosmetics founder Kylie Jenner commands 18.8 million followers on Threads. Her curated posts feature brand campaigns, fashion content, and glimpses into her lifestyle that keep fans engaged and trend-watchers attentive.
Tech & Platform Leaders
Mark Zuckerberg (Zuck)
The man behind Threads, Mark Zuckerberg, is an obvious must-follow. As Meta’s CEO, his account provides direct insights into platform updates, company vision, and occasionally, his personal interests (including his Brazilian Jiu-Jitsu journey). Following Zuck gives you a front-row seat to Threads’ evolution.
Adam Mosseri
As the Head of Instagram, Adam Mosseri frequently shares updates about Threads features, algorithm changes, and platform strategy. For marketers and content creators, his account is essential for staying ahead of changes that could impact your reach and engagement.
Business & Entrepreneurship
Gary Vee
The king of social media marketing has made his way to Threads with full force. Gary Vaynerchuk delivers his signature motivational content, business advice, and social media insights. He follows his “jab, jab, jab, right hook” philosophy here as everywhere else, making him a must-follow as Threads continues to mature.
Ty Smith
Ty Smith is the Founder of Nowbound, a digital media and marketing company that operates several successful digital businesses. As an early adopter of Threads and a prominent voice in Web3 marketing, Smith provides valuable insights on digital marketing trends, crypto marketing strategies, and entrepreneurship. His account is particularly valuable for anyone in the blockchain or Web3 space.
Finance & Economics
Kyla Scanlon
If financial news and memes are your thing, Kyla is your go-to follow. In the fintech world, Kyla has become a popular figure known for making economics accessible and entertaining. Her Threads content breaks down complex market movements, Fed decisions, and economic trends with wit and clarity.
Memes & Entertainment
One37PM
One37PM is Gary Vee’s Gen Z and millennial media company. The account puts out amazing content on Threads, blending culture, sports, music, and entrepreneurship in a way that resonates with younger audiences. For anyone looking to stay plugged into what’s trending, this is a must-follow.
Sports & Media Personalities
Michael Strahan
Former NFL defensive end for the New York Giants and current television personality, Michael Strahan brings his charismatic presence to Threads. Known for his work on “Good Morning America” and “Fox NFL Sunday,” Strahan shares sports insights, motivational content, and glimpses into his media career. His successful transition from sports to entertainment makes his perspective particularly valuable.
Haley Kalil
Model, content creator, and social media personality Haley Kalil brings engaging lifestyle content to Threads.
Brand Accounts Worth Following
Beyond individual personalities, several brands have mastered the art of Threads engagement:
Netflix
Netflix engages fans with behind-the-scenes content, witty commentary, and timely responses to pop culture moments. Their strategy focuses on humor, real-time conversations, and staying in sync with trends—a masterclass in brand voice on social media.
ClickUp
The productivity platform uses Threads to share memes, workplace humor, and real-time posts that simplify productivity concepts. Their approach of mixing entertainment with value has helped them build a strong, interactive community.
Gymshark
The fitness apparel brand taps into fitness memes, workout tips, and direct responses to user stories. Their community-focused content prioritizes conversation over selling, which has driven strong engagement on the platform.
Threads Features to Know in 2026
To get the most out of following these accounts, it helps to understand Threads’ latest features:
Trending Topics: Threads now displays trending topics in the “For You” feed, helping you discover conversations happening in real-time.
Communities: With over 200 interest-based communities now available, you can find niche groups aligned with your interests.
Fediverse Integration: You can now see content from Mastodon, Flipboard, and other ActivityPub-compatible platforms directly in a dedicated feed.
DMs: Private messaging functionality launched, enabling direct conversations with creators and accounts you follow.
Spoiler Tags: Mark posts as spoilers to give followers control over what they see.
Custom Feeds: Similar to Bluesky, Threads now offers custom feeds and starter packs to help curate your experience.
Tips for Building Your Threads Feed
Diversify your follows: Mix entertainment, news, business, and niche interests to create a well-rounded feed.
Engage authentically: Threads rewards genuine interaction. Reply thoughtfully to posts from accounts you follow.
Use trending topics: Jump into trending conversations to discover new accounts aligned with your interests.
Explore Communities: Join Communities relevant to your interests to find like-minded users and emerging voices.
Check the Fediverse feed: If you’ve enabled fediverse sharing, explore content from other decentralized platforms for fresh perspectives.
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Frequently Asked Questions
How many users does Threads have in 2026?
Threads has over 450 million monthly active users and approximately 137 million daily active users as of early 2026, making it one of the largest social media platforms globally.
Is Threads better than X (Twitter)?
Threads offers higher median engagement rates (6.25% vs 3.6% on X) and a less toxic atmosphere according to many users. However, X still has more raw engagements per post due to its larger established user base. The best platform depends on your specific goals and audience.
How do I get verified on Threads?
Verification on Threads is tied to your Instagram account. If you’re verified on Instagram, your verification badge will appear on Threads. For new verification, you’ll need to apply through Instagram’s verification process.
Can I use Threads for business marketing?
Absolutely. With its high engagement rates and growing user base, Threads is increasingly valuable for brand awareness and community building. Many marketers plan to increase their Threads presence in 2026, with 59% intending to partner with creators on the platform.
What is the fediverse on Threads?
The fediverse is an open network of interconnected social media servers. Threads uses the ActivityPub protocol, allowing you to share content with and follow users on platforms like Mastodon, Flipboard, and WordPress without leaving Threads.
