As the crypto space grows increasingly competitive, more Web3 projects are turning to crypto PR packages to get noticed. But not all PR services are created equal. Whether you’re launching a new token, announcing a funding round, or building hype around your NFT project, choosing the right PR partner can make or break your campaign.
Before you spend your marketing budget, here are the most important questions to ask before buying a crypto PR package.
Top Questions to Ask Before Buying a Crypto PR Package
What Media Outlets Will You Target?
The credibility of your project often hinges on where your story is published. Ask for a clear list of media outlets the PR team typically works with. Are they tier-one crypto publications like CoinDesk and Cointelegraph? Do they also have relationships with mainstream outlets like Forbes, Bloomberg, or TechCrunch?
The best crypto PR packages should include a mix of niche and high-authority sites that speak to both the Web3-native community and the broader tech audience.
Do You Guarantee Coverage or Only Offer Pitches?
Some PR agencies promise guaranteed coverage, while others only pitch to their network and hope for media interest. There’s a big difference.
Guaranteed coverage often means you’re paying for sponsored articles, which should be disclosed to readers. While sponsored content can still drive awareness, it lacks the organic weight of earned media. Be sure to clarify what’s included in the package:
- Are the articles paid or earned?
- Will they be marked as sponsored?
- Is there a publishing guarantee?
What’s the Timeline for Delivery?
In Web3, timing is everything. Market conditions shift fast, and hype cycles are short-lived. Ask how long it takes from onboarding to seeing your first piece of coverage live.
Some crypto PR packages offer rush options, but others may require weeks to produce results. Make sure the timeline aligns with your roadmap, especially if you’re gearing up for a token launch or major partnership announcement.
Will You Help With Messaging and Story Development?
It’s not just about getting coverage — it’s about telling a compelling story. A good PR team should work with you to refine your narrative so it resonates with both media and the crypto community.
Ask if the PR package includes:
- Strategic messaging development
- Crypto press release writing or review
- Interview preparation
- Talking points and key messages
This is especially important if you’re new to media or if your team doesn’t have a background in marketing or communications.
Can You Share Past Campaign Results?
Case studies and performance metrics are key indicators of a PR agency’s track record. Don’t just take their word for it. Ask for examples of past crypto PR packages they’ve executed and the results they delivered.
Look for:
- Traffic or engagement metrics from media coverage
- Backlink reports (for SEO value)
- Social shares or community growth tied to the campaign
- Press clippings or publication screenshots
This helps you evaluate whether their efforts translate to real visibility and traction.
How Do You Measure Success?
Different PR teams define success in different ways. Some may focus on the number of placements, while others highlight audience reach or SEO impact. Ask how they’ll report on your campaign and what KPIs they prioritize.
For Web3 projects, meaningful PR metrics might include:
- Number of quality backlinks generated
- Estimated media impressions
- Coverage sentiment (positive, neutral, negative)
- Referral traffic to your website or dApp
- Mentions across social and community channels
Make sure their success metrics align with your marketing goals.
Is the Package Fully Custom or Pre-Built?
Some crypto PR packages are one-size-fits-all, while others are customized based on your project stage, goals, and budget. Custom packages typically perform better because they’re tailored to your unique value proposition and audience.
Ask if they’ll build a custom PR plan based on your:
- Token utility or product offering
- Target audience (retail, VC, developers, etc.)
- Short- and long-term marketing goals
- Competitive landscape
The more tailored the approach, the more likely your campaign will stand out.
Where to Buy Crypto PR Packages
There are several platforms and agencies offering crypto PR services, but not all deliver the same quality or value. Here are two top-tier options depending on your needs and goals:
1. Coinscribble
Coinscribble is one of the fastest and easiest ways to publish your crypto news across top-tier media outlets. It allows projects to distribute web3 press releases to a network of leading crypto publications in minutes. With transparent pricing and guaranteed placements, it’s an ideal option for projects that need quick, reliable coverage.
Coinscribble is a go-to for Web3 teams looking to publish announcements like:
- Token launches
- Funding rounds
- Exchange listings
- Product updates
2. Coinbound (for Organic PR and Strategy)
For projects looking to go beyond press releases and build a long-term media presence, working with a PR agency like Coinbound is a smart move. Coinbound specializes in organic media outreach, storytelling, and influencer relationships that drive real engagement.
Coinbound has helped top Web3 brands like Metamask, Sui, and Gala earn meaningful press in the most influential crypto and mainstream media outlets. With a deep understanding of the Web3 space, Coinbound’s PR strategies are designed to maximize awareness and authority, not just volume.
Whether you need help crafting your story, getting earned media coverage, or integrating PR with your broader marketing strategy, Coinbound offers end-to-end support tailored to your goals.
Final Thoughts
Choosing the right crypto PR package is about more than just press releases and pitches. It’s about building trust, telling your story, and reaching the right audience at the right time.
By asking the right questions upfront and partnering with platforms and agencies that truly understand Web3, you’ll be positioned to make the most of your PR efforts.
Looking for a team that lives and breathes crypto marketing? At Coinbound, we’ve helped some of the biggest names in Web3 go viral through strategic PR, influencer marketing, and content distribution. Contact us today to learn more about how our crypto PR packages can help your project stand out.
