Coinbound has marketed crypto and Web3 companies since 2018. The blog is where our team writes down what that work has taught us, so founders and marketers can make better decisions with their budgets. This page explains how we choose topics, who writes our articles, how we check them, and what we will never publish.
Our principles
- Written from practice. Articles draw on campaigns our team has planned and run: influencer programs, PR, paid media, community and exchange listings. When we have not done something ourselves, we say so and cite who has.
- Accurate and sourced. Figures, dates and claims link to their primary source. If a number cannot be traced, it does not go in.
- Useful. Every article should leave the reader with something they can act on: a checklist, a budget range, a process or a warning.
- Plain language. We explain crypto and marketing terms the first time we use them and cut jargon that does not earn its place.
- Independent. Clients and partners cannot buy coverage, rankings or recommendations in our editorial content.
Who writes for us
Our articles are written by Coinbound team members: strategists, account leads and specialists in influencer marketing, PR, paid media and community. Every article names its author, and every author has a profile page, linked from the byline, with their role and background.
If we publish a contribution from an outside expert, it is labelled with the contributor's name and affiliation and goes through the same review as everything else.
How an article gets made
Choosing the topic
Topics come from the questions clients ask us, gaps we see in what is already published, and search data showing what marketers are looking for. Each article starts with a brief: who it is for, the question it answers, and what a reader should be able to do after reading it.
Research
The author gathers primary sources: project documentation, on-chain data, official announcements, ad platform policies and regulator publications. We add our own campaign data where we can share it without identifying a client who has not agreed to be named.
Writing
The author writes to the brief, leading with the answer and backing it with examples, figures and steps. Recommendations come from what has worked in real campaigns, not from what sounds good.
Editing and fact-checking
A second member of the team edits every article before it goes live. They check each figure and claim against its source, test the steps where that is possible, cut anything that does not help the reader and tighten the language.
Publishing
Articles go live with the author's name, the publish date and a last-updated date. Links to Coinbound services appear only where they are relevant to the question the article answers.
Sources and data
- We prefer primary sources (the project, the protocol, the platform or the regulator) over reports about them.
- Market figures such as prices, trading volume, TVL and follower counts change quickly. We date them in the text and link to where they came from.
- Campaign results we quote come from our own reporting. We name clients and share their results only with their permission.
- We do not publish claims from anonymous sources.
Rules specific to crypto
- No financial advice. Our articles are about marketing. Nothing on the blog is investment, legal or tax advice, and we never tell readers to buy, sell or hold a token.
- No paid placement. Projects cannot pay to be featured, ranked or recommended in our editorial content. Lists and rankings reflect our own judgment, and we explain the criteria.
- Client disclosure. Coinbound works with many projects in this industry. When an article mentions a current or past client, we say so in the article.
- Sponsored content is labelled. If we publish anything a third party has paid for, it is marked as sponsored at the top of the page.
- Compliance. Where a tactic touches regulation, such as ad platform crypto policies, influencer disclosure rules or regional restrictions, we point readers to the official rules and recommend they check with their own counsel.
How we use AI
Our team uses AI tools to help with research, outlines and first drafts. AI does not publish anything on its own. A named Coinbound author is responsible for every article: they check each claim against its source, rewrite for accuracy and voice, and add the judgment that only comes from running campaigns.
Updates and corrections
Crypto moves fast, so we review our most-read articles regularly and update them when platforms, regulations or best practices change. Every article shows the date it was last updated, and updated articles go through the same fact-check as new ones.
Small fixes such as broken links or typos are made without a note. If we correct a factual error, we fix it and say what changed at the end of the article.
Spotted an error? Tell us through our contact page and an editor will review it.
Style
- Voice. Direct, specific and friendly. We write the way we talk to clients: straight to the point, with the numbers to back it up.
- Structure. Short sections with descriptive headings, the answer near the top, and lists or tables where they make an article easier to scan.
- Terminology. We use industry terms consistently (TGE, KOL, TVL, airdrop) and explain each one the first time it appears.