Crypto Marketing with Ty Smith
Episode 1: Introduction & the Future of Marketing in the Cryptocurrency Industry
About this episode
In this trailer episode, Ty Smith introduces Coinbound, a podcast dedicated to marketing in the cryptocurrency industry. He explains that despite crypto being years old, a real marketing industry around it hasn't had time to fully form, even though the need for it is obvious as blockchain use cases grow and projects need to raise awareness.
Ty points out that the ICO craze of late 2017 and early 2018 filled the space with low quality projects, leaving investors and everyday crypto audiences skeptical and noise fatigued. He says the podcast will dig into which marketing channels actually work in this environment, look at real ROI numbers, and share free tactics for building awareness through social media without a big budget.
He also previews plans to bring in guest marketers working on creative and innovative crypto brands, and frames the show as a collaborative, community driven project where listener questions will shape future episodes.
Key takeaways
- Recognize that crypto marketing is still a young field without an established playbook, so expect to adapt tactics from other industries carefully.
- Account for audience skepticism left over from the 2017-2018 ICO craze when planning any awareness campaign.
- Evaluate marketing channels based on actual ROI data rather than assumptions about what worked in other industries.
- Look for free, non-budget ways to build awareness through social media before committing paid spend.
- Learn from other marketers actively working on crypto projects rather than trying to figure everything out alone.
- Treat crypto marketing as a community effort, since shared knowledge is scarce and most people are figuring it out together.
Questions this episode answers
Why is crypto marketing different from marketing in other industries?
Crypto is a new industry, so there hasn't been enough time for a dedicated marketing playbook to develop around it. Ty explains that marketing in crypto doesn't play by the same rules as other industries, which is why the space needs its own dedicated discussion and community.
Why is the crypto audience hard to reach with marketing?
The ICO craze of late 2017 and early 2018 brought in a lot of low quality projects, which made investors and the broader crypto audience shy and skeptical. Marketers now have to figure out how to cut through that noise to reach people effectively.
What topics will the Coinbound podcast cover?
Ty plans to cover the most popular marketing channels in crypto and evaluate their efficacy with real numbers and ROI data. He also plans to cover free ways to raise awareness through social media, and to bring on guest marketers working on creative projects in the space.
Is there a community aspect to this podcast?
Yes. Ty says he wants to turn the podcast into a community building and collaborative project where listeners can ask questions about marketing or crypto in general. If he cannot answer something himself, he says he will bring on someone who can.
Full transcriptShow
Ty Smith0:04
Hello everyone, my name is Ty Daniel Smith. Thank you for tuning into the first episode of Coinbound. I am really looking forward to talking about a subject that doesn't really have a lot of material available out there, and that is marketing in the crypto space. I have been in the crypto marketing industry for a couple of years now and I've learned a lot, and I'm looking forward to sort of building a community around that because marketing is huge. Marketing is a vital part of business, it's in every industry.
Ty Smith0:25
And because crypto is so new, there hasn't really been enough time for a marketing industry to develop around it, but there absolutely will be one. There's a lot of really interesting use cases for blockchain and for crypto, and as we advance that industry, there's going to be a need to raise awareness around certain projects and the people in them. So, marketers will certainly have a place in crypto. They already do. It's a small industry, but it's a profitable one, it's an interesting one. So, we're going to talk about that.
Ty Smith1:16
Some more stuff about what this podcast will be about. The cryptocurrency industry is very noisy because of the ICO craze in late 2017 and early 2018. A lot of BS projects kind of came in and made investors and the audience, the cryptocurrency audience, very shy, I guess you can put it. So, as marketers, we need to figure out the best way to cut through that noisy world.
Ty Smith1:36
So, we'll discuss that. We'll discuss some of the most popular channels in the crypto space. We'll evaluate their efficacy. We'll get into the numbers and some ROI information about each one, so you can use that information to see the best place to use a marketing budget if you have one. We're also going to discuss some really powerful and interesting ways of raising awareness around the project without spending any money through social media and different platforms, stuff like that.
Ty Smith2:25
Also, I am going to bring on a lot of really interesting marketers in this space. We'll interview them and we'll get their insight. I know some really interesting people in this space working on some really creative and innovative brands. They've done really cool stuff. I'm sure they'll be thrilled to share their insights with you, and I'm excited myself to learn from them.
Ty Smith2:42
Beyond that, I'm really looking forward to hopefully making this into a community-building and collaborative project. I'll do my best to answer any questions that you guys might have, whether about marketing or whether about crypto in general. And if I can't answer it perfectly myself, if I'm not an expert on it, I certainly can find someone who can and we'll bring them on the show.
Ty Smith3:24
So, that's really it. This is just a short trailer just to let you guys know a little about me, a little about what this podcast will be about. And thank you for tuning in. I'm looking forward to putting out some interesting content. Like I said, marketing in crypto is still new. It doesn't play by the same rules as marketing in other industries, so getting people together discussing the subject, I think, will be very interesting and helpful, and we'll sort of pioneer this industry together. So, again, one last time, thank you. Looking forward to discussing this stuff with you. And that's it. Thanks.
