Crypto public relations (PR) is becoming increasingly important for blockchain, DeFi, and NFT companies. As the industry grows and blockchain becomes mainstream, a number of top blockchain PR agencies have emerged.
With the ability to secure coverage in top crypto media like CoinTelegraph, CoinDesk, Decrypt, and more, hiring the PR & digital marketing agencies below is the best chance at having your crypto brand’s story picked up in the news.
Here are the best crypto and blockchain PR agencies for your next public relations campaign.
- Coinbound
- Coinscribble
- NinjaPromo
- Melrose PR
- Guerilla Buzz
- Token Agency
- CrowdCreate
- Byzantium
- CryNet
Top Crypto PR Agencies in 2024
Coinbound
Coinbound is the leading crypto PR agency in the world. Its impressive list of clients includes about 30% of the top crypto companies by market cap. Coinbound also has more awards than any other crypto PR agency.
Having been in the industry for several years now, they have relationships with many of the biggest publishers, including Decrypt, Blockworks, Cointelegraph, TechCrunch, CoinMarketCap, Bitcoin.com, and more. They also offer special packages with smaller websites, and their book of business is unmatched throughout the industry.
For example, they helped Gala get hundreds of press mentions and sell out multiple NFT collections in the process.
Whether it’s organic and long-term coverage, one-time press releases, a series of sponsored posts, or a combination of all, Coinbound has experience with all types of Public Relations and Communications.
For reference, the company has worked with major crypto companies, such as Immutable, Nexo, Gala, OKX, eToro, and more.
Coinbound helped Gala secure hundreds of pieces of media coverage in a few months.
Coinbound is known to work with many of the top crypto YouTubers, crypto podcasts, and more.
Additionally, Coinbound has the crypto industry’s most popular Crypto Marketing Podcast.
Key clients:
- Sui
- Gala
- Immutable
- Tron
- Cosmos
- Litecoin
- eToro
- Nexo
- Lido
- More clients here
Team Size: 40-60
Headquarters: New York + Los Angeles
Coinscribble
Coinscribble is a great press release distribution service for blockchain-related companies. They have strong relationships with all of the top crypto news sites and can guarantee coverage for customers in places like CoinTelegraph, BeInCrypto, Benzinga, Yahoo Finance, CryptoDaily, Bitcolumnist, and MarketWatch.
One of the great things about Coinscribble is that you can pick individual publishers and create a fully custom PR campaign using their platform.
Key Clients:
- Tron
- Immutable
- Juno
- Epik Games
- Uphold
- ONTology
Headquarters: New York, USA
NinjaPromo
NinjaPromo is a prominent digital marketing agency specializing in the cryptocurrency, blockchain, and fintech sectors. Established in 2017, NinjaPromo provides comprehensive marketing solutions, including social media management, influencer collaborations and PR.
The agency operates internationally, with offices in New York, London, Dubai, Singapore, and Hong Kong.
Melrose PR
Melrose is a PR agency solely focused on various crypto and blockchain projects. They help companies run campaigns involving publications, interviews, and other forms of media to help promote product launches.
The services they offer include sponsored content, social media strategy, and improving brand awareness.
Key clients:
- Bancor
- Cypherium
- Plouton Mining
- Swan Bitcoin
Team size: 10-20
Headquarters: California, USA
Guerilla Buzz
Guerrilla Buzz is a blockchain PR and growth marketing agency focused on generating attention for crypto platforms through forums, social media and publishers.
Some common examples include Quora, Reddit, Telegram, and online forums such as Bitcointalk. They’ve executed the strategy to help companies like Bancor increase their brand awareness.
Token Agency
Token Agency is a crypto and blockchain marketing agency based out of the Netherlands. They’ve worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns. The agency works with clients as a consultant and guiding companies towards successful product launches and ICOs.
CrowdCreate
CrowdCreate is a Los Angeles-based blockchain marketing agency that focuses on influencer marketing and public relations. They’ve been around since 2016 and their client list includes Bezant, Open Platform, Zilla, Galaxy eSolutions and LendingBlock. In total, they’ve worked with over 40 crypto companies and pride themselves on a data-driven approach to marketing.
Team Size: 10-20
Byzantium
Byzantium is an agency based out of Scotland, with extensive experience in blockchain and crypto PR. Some of their previous customers include Bankex, NagaCoin, CryptoPing and HumanIQ. Many of their projects are based around fundraising, where they develop strategies for ICOs and help startups find their target audience.
CryNet
CryNet is another full-service marketing agency with many years of experience running PR campaigns. They’re based in the Czech Republic and have worked with companies like The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting
The company prides themselves on finding ways to connect with their audience authentically, instead of using traditional advertising methods. Finally, CryNet has reportedly worked with over 400 companies in the blockchain industry.
What does a Crypto PR Agency do?
Crypto PR agencies help blockchain, NFT, DeFi, and otherwise, crypto-native companies secure organic coverage with leading media both inside and outside the world of Web3.
Crypto PR agencies put together media pitches, build communications strategies, and help coordinate the process of getting their clients covered in popular media.
The Role of PR Agencies in the Crypto World
In the rapidly evolving world of cryptocurrency and blockchain, the role of PR agencies has become indispensable. Here’s why:
- Building Trust: The crypto space, given its nascent stage and history of volatility, has witnessed its fair share of scams, hacks, and failed projects. PR agencies play a pivotal role in building and maintaining trust, ensuring potential investors and the general public view the project positively.
- Navigating Regulatory Challenges: The crypto industry faces a myriad of regulatory challenges. PR agencies help in crafting and disseminating the right message, ensuring that projects are perceived as compliant and in alignment with legal standards.
- Positioning Startups for Successful Launches: Whether it’s an ICO, IEO, or IDO, the launch’s success often hinges on its public reception. PR agencies strategize and execute campaigns that amplify reach, engage potential investors, and create a buzz.
- Maintaining a Positive Brand Image: With many projects vying for attention, a strong brand image is crucial. PR agencies help crypto companies differentiate themselves, highlight their unique value propositions, and maintain a positive public perception.
Criteria for Evaluating a Top Crypto PR Agency
When scouting for a top-tier crypto PR agency, here are some criteria to keep in mind:
- Expertise in Blockchain and Cryptocurrency: The agency providing crypto PR services must have an extensive understanding of the market, its nuances, and the technology that powers it.
- Track Record: Look for agencies with a proven record of successful campaigns, especially in the crypto sphere.
- Media Connections: An agency’s relationships with top media outlets can make a significant difference in the coverage a project gets.
- Case Studies and Testimonials: These provide insights into the agency’s capabilities and the results they’ve achieved for past clients.
How is crypto PR different from traditional PR?
The cryptocurrency world operates differently from traditional industries. It moves lightning-fast and requires inside knowledge into how to get products covered with the top crypto journalists.
Similar to traditional public relations, however, PR firms typically have strong connections and relationships with journalists and reporters. In the case of crypto PR, those relationships happen to be with crypto-specific journalists.
In contrast to traditional PR methods, crypto PR and marketing strategies need to navigate a quickly changing regulatory landscape and engage with a range of financially motivated audience, including new investors, tech-savvy project supporters, and experienced traders. Crypto PR services also frequently involve handling crises like hacks or regulatory crackdowns. In order to effectively communicate market dynamics, project value, and regulatory changes, PR tactics for cryptocurrency need to be transparent and agile.
How much do crypto PR Agencies cost?
All crypto PR agencies charge different amounts. Most crypto public relations firms start between $10,000 and $22,500 per month.
Crypto PR agency pricing ranges based on experience, team size, resources dedicated to your account, and goals of the campaign.
Some PR platforms, like Coinscribble, offer packages or a la carte services where you can pick specific publishers where you want to be featured and pay accordingly. Coinscribble packages start at $99 for smaller publishers and go up to several thousand dollars per publisher for the largest crypto media.
What are the benefits of hiring a crypto PR agency?
In the world of PR, relationships are key. Working with a good blockchain-focused PR agency means you can get your story fast-tracked to tons of media outlets with an audience that will boost your rate of growth.
Also, a team devoted fully to Crypto PR and Web3 Marketing must understand the complexities of products and services offered by Web3 companies.
Criteria for Evaluating a Top Crypto PR Agency
When scouting for a top-tier crypto PR agency, here are some criteria to keep in mind:
- Expertise in Blockchain and Cryptocurrency: It’s essential the agency has a deep understanding of the industry, its nuances, and the technology underpinning it.
- Track Record: Look for agencies with a proven record of successful campaigns, especially in the crypto sphere.
- Media Connections: An agency’s relationships with top media outlets can make a significant difference in the coverage a project gets.
- Case Studies and Testimonials: These provide insights into the agency’s capabilities and the results they’ve achieved for past clients.
- Crisis Management: In a volatile industry, the agency should be adept at handling crises, mitigating negative publicity, and strategically navigating challenging situations.
Tips for Crypto Startups Looking for PR Agencies
For crypto startups on the hunt for the right PR partner, consider these tips:
- Determine Specific Needs: Are you looking for crisis management, product launch assistance, or general brand building? Understanding your needs will guide your search.
- Relevance is Key: Opt for agencies with relevant crypto experience and case studies that mirror your goals.
- Budget Wisely: While it’s tempting to go for big names, weigh your budget against the potential ROI. Sometimes, niche agencies can offer tailored services at a fraction of the price.
- Cultural Fit and Vision Alignment: Beyond skills and experience, ensure the agency understands your vision and shares a cultural fit. This ensures smoother collaborations and a more harmonious working relationship.
By understanding the evolving role of PR agencies in the crypto world, setting clear evaluation criteria, and staying abreast of future trends, crypto startups can make informed decisions when selecting PR partners.
The Future of Crypto PR
As the cryptocurrency world matures, PR strategies must evolve. Here’s a glimpse into the future of blockchain PR:
- More Mainstream: With increasing adoption, crypto PR will likely become a subset of mainstream financial PR, necessitating a shift in marketing strategies to cater to a broader audience.
- Adapting to Regulatory Changes: As governments globally define and refine crypto regulations, PR messaging will need to adapt continually.
- Community Management Becomes Central: As projects increasingly rely on their communities, blockchain PR firms will place more emphasis on community engagement and management.
- Innovative PR Tools and Platforms: With the growth of decentralized platforms and Web3, PR companies might employ new tools and platforms to disseminate messages directly to target audiences like Coinscribble.
Wrapping Up: The Best Crypto Public Relations Agencies and how to choose
There are several agencies on the list, and some are definitely a cut above the others. Specifically, Coinbound has worked with some of the biggest companies in the space and has more years of experience with publishers and interviews.
What to look for in a Crypto PR agency
When it comes to choosing the best blockchain PR agency, there are some key questions you should ask.
- Which companies have you worked with in the past?
- How much do you charge?
- Are there any contract minimums?
- How do you measure success?
- How long have you worked in the crypto industry?
How can I learn about Crypto PR?
The best place to learn about crypto marketing would be Coinbound’s podcast: Crypto Marketing with Ty Smith.
Are results guaranteed with crypto PR?
The nature of earned media and organic PR means specific results can rarely be guaranteed.
If you are looking for guaranteed coverage in crypto media, we recommend Coinscribble.
What Services Do Crypto PR Agencies Offer?
Crypto PR agencies typically offer services such as media outreach, press release distribution, influencer marketing, content creation, crisis management, and community engagement. Some agencies also provide advisory services for ICOs and token launches.
How Long Does It Take to See Results from a Crypto PR Campaign?
Results from a crypto PR campaign can vary based on the campaign’s goals, the agency’s strategy, and the market conditions. Typically, you may start seeing media coverage and increased brand awareness within a few weeks, but building long-term credibility can take several months.
What Are the Risks of Not Hiring a Professional Crypto PR Agency?
Without a professional cryptocurrency PR company, your project may struggle to gain visibility, miss out on critical media opportunities, and fail to communicate effectively with key stakeholders in the blockchain indsutry. This can lead to a lack of trust and support from the community and investors.
