Earned media, as opposed to bought advertising, is the recognition and exposure your SaaS company earns via organic channels, including media coverage, social media mentions, company reviews, and influencer endorsements.
Partnering with a top-tier earned media agency is a strategic move for companies looking to enhance their brand reputation, expand their customer base, and outshine their competitors.
In this article, I will explore the top SaaS PR service providers that help you reach your target audience and generate maximum impact by utilizing their vast networks and relationships with the leading players in your niche.
Let’s begin!
What is a SaaS Earned Media Agency?
A Software-as-a-Service (SaaS) earned media agency is a PR firm that leverages its media relations to help your software business earn relevant opportunities to appear in leading news stories.
They make use of technology and software platforms to help SaaS organizations manage and maximize their earned media initiatives.
Related: Top SaaS Marketing Agencies
Some of the top services they offer include running public relations campaigns, managing business reputation, arranging guest appearances on podcasts, monitoring media mentions, and identification of tech influencers to help your company enjoy increased visibility and profits.
What are the Benefits of Working With a SaaS Earned Media Agencies?
Here are the top benefits of partnering with an effective SaaS earned media agency:
- Provides Expertise and Industry Knowledge: Software earned media services have a team of PR specialists who are experts in earned media techniques with years of experience. They offer helpful advice and insights to increase the exposure of your brand.
- Offers Comprehensive Support: SaaS PR companies provide a comprehensive approach to earned media, incorporating a number of channels, including traditional media, digital media, news outlets, and social media. They assist you in creating integrated plans that span different platforms to guarantee brand exposure.
- Helps You Track Media Mentions: Technology public relations agencies detect and examine brand mentions, media coverage, and social media conversations using sophisticated monitoring techniques. As a result, you can monitor the perception of your company, spot engagement possibilities, and quickly address any unfavorable opinions.
- Provides Detailed Reports on PR Campaign Performance: B2B SaaS earned media agencies offer thorough reporting and statistics on how well your earned media efforts are performing. You can measure the effectiveness of your campaigns and make data-driven adjustments by tracking important metrics like reach, engagement, sentiment, and conversions.
- Offers Cost-Effective Services: Working with a SaaS PR service provider can be a more affordable strategy as compared to setting up an internal PR management team or spending money on various software solutions. Without needing to make substantial upfront payments or commit to a lengthy agreement, you can benefit from their knowledge and resources.
Best SaaS Earned Media Agencies
Coinbound
Headquarters: New York, United States
Website: Coinbound.io
Coinbound is a top SaaS earned media agency that helps technology companies secure massive media coverage.
They have a powerful SaaS PR process to target publications with a large readership that is relevant to your brand and increase your brand’s MRR and ARR. They help you draft releases, pitches, announcements, and other materials to promote your brand and secure favorable publicity from reliable news publications, which can help you increase your brand reputation and trust.
Related: Top 10 Crypto PR Agencies
Coinbound’s team of public relations experts can assist you in securing organic coverage from the greatest names in the technology space as they have connections with the major tech and SaaS publishers, influencers, and news outlets. They have secured coverage in reputed publications like TechCrunch, Yahoo Finance, Benzinga, Forbes, and Entrepreneur.
Related:
Key Services:
- SaaS Public Relations
- Content Marketing
- Link Building
- SaaS SEO
- PPC Marketing
- B2B Lead Generation
Top Clients:
- Versify
- CoinStats
- Gilded
- Metamask
- eToro
- Nexo
Amra & Elma
Headquarters: New York, United States
Website: Amraandelma.com
Amra & Elma is a top-rated public relations agency that provides specialized public relations services to help a number of SaaS businesses. It is a full-service creative PR agency that helps you increase your brand marketing presence and press coverage. The agency’s public relations services comprise clearly defined activities and procedures with the goal of increasing your visibility in the market and on social media.
The agency distributes brand-related material and contacts highly relevant media outlets to create a positive buzz about your products and business ventures. To achieve your most pertinent earned media objectives, they additionally supply crucial PR content to pertinent media outlets, professional newsletters, conferences, websites, advertising campaigns, and social media postings.
Related: Best AI PR Agencies: Top Firms For 2023
Amra & Elma has a team of competent and experienced public relations specialists who can assist you in developing strategically creative campaigns that others want to share and click on. They also help you create captivating brand identities and concepts that reflect your advertising objective and culture while also offering you a major competitive advantage.
Key Services:
- Influencer Marketing
- Public Relations
- Social Media Management
- Search Engine Optimization
- Media Buying
Top Clients:
- Netflix
- Nestle
- Huawei
- Pfizer
- Puristry
- Uber
Zen Media
Headquarters: Texas, United States
Website: Zenmedia.com
Zen Media is a leading earned media agency that enables you to enhance your visibility on the digital landscape and drive more sales. They assist you in creating awareness about your business through newspaper and magazine placements, TV and radio appearances, press releases, profiles in specialized magazines, and more.
They offer you a blended marketing strategy that, on average, boosts demand generation by 96.2% and revenues by 63%. Their comprehensive services assist you in developing a strategy that integrates owned, earned, shared, and sponsored media to ensure that your brand is constantly seen by the appropriate audience at the appropriate time.
They have a group of experts who can assist you in incorporating earned media into your comprehensive marketing plan that puts strategy first so that it complements your paid, owned, and shared initiatives.
Key Services:
- Earned Media
- Social Media Marketing
- Content Marketing
- Influencer Marketing
- Digital Public Relations
- Email Marketing
- Community Building
Top Clients:
- MedTrainer
- AdRoll
- John Burns
- Sivo
- Lightricks
Red Banyan
Headquarters: Florida, United States
Website: Redbanyan.com
Red Banyan is a strategic communications and public relations firm that provides a range of services, including earned media strategies. The agency guides you through media relations and uses natural channels to get you favorable media coverage.
They have a group of communications specialists that can offer you strategic advice on message and positioning, assist you in developing captivating storylines, and design communication plans to successfully reach target audiences through earned media platforms.
Related: Top Earned Media Agencies For 2023
Red Banyan helps you with a variety of facets of its earned media operations, including media relations, media outreach, press release drafting and distribution, media monitoring, crisis communications, and reputation management. They strive to cultivate connections with journalists, offer stories to the media, and land placements that boost awareness of your SaaS business.
Key Services:
- Earned Media
- Content Creation
- Media Outreach
- Communications and PR
- Graphic Design
- Content Writing
Top Clients:
- Scenthound
- Foxhall Strategies
- Peak Seven Advertising
- Vincodo
- Cadence
5WPR
Headquarters: New York, United States
Website: 5wpr.com
5WPR is a full-service tech PR agency that helps you define and achieve your strategic public relations objectives. They have expertise in navigating the complex world of earned media to build trust, enhance reputation, and drive impactful results that enable you to secure valuable media coverage and amplify brand visibility.
This SaaS earned media agency has a team of public relations specialists who help you create compelling narratives that resonate with your target audiences and position your brand as an industry leader. They also help you secure media placements in prominent publications, digital platforms, and influential news outlets by leveraging their extensive network of media contacts.
5WPR SaaS earned media company employs advanced analytics and measurement tools to track the success of your earned media campaigns. By analyzing key metrics such as reach, engagement, sentiment, and conversion rates, they provide you with valuable insights into the effectiveness of your media strategies. This data-driven approach allows you to make informed decisions, optimize your messaging strategy, and continually refine your earned media initiatives for maximum impact.
Key Services:
- Media Relations
- Content Creation
- Digital Media Campaigns
- Event Planning
- Thought Leadership
Top Clients:
- Zeta
- Medallia
- Appian
- Skai
- Vizio
- Axiom Space
MediaFirst PR
Headquarters: Georgia, United States
Website: M1pr.com
As a leading technology and logistics public relations firm, MediaFirst PR specializes in assisting companies in maximizing the influence of earned media on their brand awareness and reputation. Achieving genuine and reliable media coverage for their clients is crucial, and Media First PR is aware of how the media landscape is always changing.
Related: Best Startup PR Companies
They have a team of public relations experts who are skilled at assisting you in creating compelling narratives and creating effective media relations plans that result in favorable publicity. Media First PR assists companies in efficiently communicating their message and gaining the trust of their target audience by acquiring media placements in reliable magazines, interviews with renowned journalists, and features on well-known internet platforms.
This SaaS earned media service assists you in obtaining press coverage through media relations, winning recognition from industry analysts, educating your audience through byline articles, announcing and disseminating press releases, winning significant industry awards, obtaining speaking engagements, and interacting on social media.
Key Services:
- Earned Media
- Content Marketing
- Email Marketing
- Video Marketing
- Web Design
- Search Engine Optimization
Top Clients:
- Elemica
- Command Alkon
- Optiant
- Kubota Pacific Computer
- Eircom
SaaS Earned Media Agencies Related FAQs
1- What services do SaaS earned media agencies offer?
SaaS earned media firms provide a range of services aimed at assisting SaaS businesses with media exposure, brand awareness, and favorable publicity. These companies are experts at obtaining media placements and mention through earned media channels like blogs, social media, industry publications, and news outlets.
They provide a variety of top services, such as managing business reputation, public relations campaigns, media mention monitoring, and business reputation management.
2- How much do software PR firms charge?
A number of variables, such as the organization’s size and reputation, the range of services needed and the length of the engagement affect pricing.
Related: Top Tech PR Agencies
While some PR agencies work on retainer or provide specialized pricing packages, others might charge you on a project-by-project basis.
On average SaaS earned media agencies pricing starts from $2500 a month and can go upto $25000 a month or more depending on the services offered.
3- How long does it take to see results from a software earned media campaign?
The amount of time it takes to see results from a software earned media campaign varies depending on a number of variables, including the campaign’s objectives, the extent of its activities, the audience it is targeting, and the particular media outlets involved.
It’s crucial to realize that earned media is frequently a long-term strategy requiring constant work to develop connections, secure media attention, and establish brand recognition.
4- What are some questions to ask a SaaS earned media service provider?
Here are some crucial questions to ask your SaaS PR service provider:
- Can you provide examples of SaaS companies you have worked with in the past?
- What specific services do you offer for SaaS companies?
- How do you develop PR strategies and campaigns for SaaS clients?
- Can you provide a breakdown of costs and an estimated budget for our specific needs?
- How do you measure the success and impact of your PR efforts?
- What kind of reporting and analytics do you provide to your clients?
Conclusion
SaaS companies looking to boost their brand awareness and produce valuable media coverage place a greater emphasis on the function of earned media agencies.
Hiring a top SaaS PR service provider helps you create tactics that work for securing media placements, boosting brand awareness, and establishing thought leadership for your company in the fiercely competitive SaaS sector.
Partner with Coinbound SaaS earned media agency to increase the visibility and revenue for your SaaS business. They leverage their in-depth industry expertise and wide-ranging networks to create stories that are engaging for your target audiences resulting in increased brand visibility.
