With thousands of crypto projects in existence today, it’s not easy to gain the most scarce commodity out there — attention. On top of this, the fast-paced and innovative Web3 market requires keeping up to date with all the trends.
So, how can a Web3 project stand out with the competition heating up? Through the proper marketing channels.
While traditional marketing channels like ads work for the crypto market, crypto marketing is an entirely different niche and needs the proper marketing channels. These channels are responsible for promoting a project to its target audience, attracting investors and buyers, and bringing business to a project.
Top Web3 Marketing Channels
Listed below are some of the top Web3 marketing channels that will help spread the word about a Web3 projects, boost its visibility, educate audiences, and build a robust and healthy community.
Social Media
Major social media platforms like Twitter, Telegram, Discord, Reddit, Instagram, YouTube, TikTok, Facebook, LinkedIn, etc., are among the best Web3 marketing channels for promotions as they offer endless possibilities.
A Web3 project can not only use these platforms to inform and educate its followers but also create communities around the project. Active participation in community building through online or social media campaigns on its project and the broad market can help drive the recognition they need.
Besides answering questions and making announcements, they can also use this channel to share updates, hold AMAs and quizzes, engage their target audience in meaningful discussions around the project, and get feedback.
Social media marketing is one of the most lucrative mediums to promote the project. It enables them to quickly gather the target audience, grow the crypto community, and boost the Web3 brand.
Website & Blogs
Websites and blogs are a great way to spread awareness about a brand and boost its visibility when marketing to other businesses. With most buyers doing their research before engaging with a brand, they are just as important when dealing with consumers.
While social media is a great way to get the buzz going and share brief and exciting content, website, blog, case studies, service pages, whitepaper, and other types of content help the audience learn more about the project in detail.
Moreover, a website needs to be well-designed and easy to navigate. Overall, the website and content should contribute to massive lead generation.
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Content Marketing
Content is the king, and content marketing channels are used not only for promotions but also for knowledge sharing to educate the audience and the industry about the project.
Use different forms of content, including blogs, PRs, and case studies, and further try creating limited edition content with extra goodies like videos, interviews, and podcasts. All of this will help a Web3 project establish credibility and authority in the industry and boost visibility and brand awareness.
Content marketing involves consistently putting out content and applying effective mechanisms like SEO and pay-per-click (PPC) campaigns to reach a large audience. However, financing, budgeting, and planning relevant strategies are required to achieve the goals.
Search Engine Optimization (SEO)
Creating and publishing content in itself is not enough. Today content needs to satisfy both users and search intent. The content on websites and social media profiles such as quality information, and engaging media (videos, images, tweets, etc.) should be adequately present across the website.
Moreover, the service and landing pages should be well optimized around the target keywords.
Overall, a Web3 project needs to optimize its website, and for that, they need to use SEO which is all about driving targeted traffic with targeted keywords. The higher the website’s ranking on SERP, the more traffic a site can usually get.
In conclusion, SEO is not an easy task and needs various strategies that depend on the target audience, product, and sales goals.
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Influencer Marketing
Influencer marketing is huge today, estimated to be billions of dollars in size. So, it makes sense to collaborate with an online influencer to market a Web3 project. In this type of online marketing, a Web3 brand can leverage a large following of people with some social influence.
Social media influencers can help them quickly convey all the relevant information about the brand and reach a much wider audience. Depending on the marketing budget, a Web3 company can collaborate with macro or micro-influencers for project promotion, as this option can be expensive.
Video content like interviews and explainers tends to excel here, but a Web3 company can work with different influencers for different platforms to promote the brand in many ways.
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Events
As a marketing channel, an event allows marketers to communicate with potential customers in a unique context. These events can carry a specific purpose, such as promoting a new line of products or a big announcement.
Besides communication, by providing customers an environment to talk and question about the product, these events can also be used as a distribution marketing channel since customers may purchase a product while attending.
A Web3 brand doesn’t have to hold the event in a real-life setting. With metaverse trending, it can leverage this new trend to create shared, 3D virtual spaces that can be accessed through different online tools, giving a much-required boost to its business.
Metaverse is positioned to revolutionize events, exhibitions, and conferences. With all the stakeholders in the metaverse, they can utilize virtual selling.
Email Marketing
A type of communication marketing channel, in email marketing, Web3 firms can send promotional emails containing a specific message to their target audience.
This method allows them to own their communication channel, choose their desired content format, analyze data and insights, and have readers’ undivided attention.
They can experiment with different types of emails, such as welcome emails, onboarding emails, newsletters, and referral emails, and provide information about features.
But before using this channel, they must build an email list first. Then craft a good copy that delivers value to the users. And don’t forget to maintain a healthy frequency, neither too much nor too less.
Rewards & Airdrops
One of the marketing channels that a Web3 project can use is crypto rewards for its early users, customers, and creators like writers, influencers, performers, and artists. It is a win-win situation for both the project and the contributors.
Another way to attract more customers and creators is by airdropping tokens to the community. Sending free tokens en masse to the community is a very popular and effective means in the crypto sector to generate buzz and excitement and get people to use the product.
However, remember to not put all focus on new customers as neglecting those who have been with a Web3 project from the beginning can prove a costly mistake. Early community members can be rewarded for their efforts to bring awareness to the project, loyalty, and show that the organization values them.
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NFTs
Non-fungible tokens (NFT) are extremely popular today and are not only gathering attention in the crypto space, but also in the mainstream world that can help a Web3 brand expand its reach. With NFTs still being a hot and largely untapped opportunity, it’s time to leverage this new technology to promote Web3 projects.
For instance, a Web3 firm can issue NFTs as tickets to events that give people VIP access. Besides events, they can use NFTs to grant access to online content, early product releases, and in-person consultations. They can also reward users in NFTs for consuming the content to expand the business.
NFTs can also be used instead of web forms which give the advantage of safety from counterfeit concerns.
A lot of good press can also be gained by selling NFTs for a good cause, as Taco Bell did by selling a limited number of “NFTacos” on the NFT marketplace Rarible to raise money for Live Más Scholarships.
Marketing Agency
While a Web3 brand can perform all the tasks in-house, hiring a qualified and native marketing agency, such as Coinbound can bring expertise to a project.
Hiring a competent Web3 marketing agency like Coinbound can be invaluable in successful marketing, reaching a wider audience, pitching, raising funds, and bringing more users to the platform.
A professional Web3 marketing and PR agency usually provides an all-in-one package covering all needs, including promotions through digital and print media, crowdfunding, customer/investor relationships, and more.
Make sure that when using the services of a Web3 marketing agency, check all the features offered along with their case studies and portfolios.
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Conclusion
As a Web3 marketer, the community should be a top priority. In crypto, the community is one of the most integral parts of a project’s success. As such, all marketing efforts must go towards building one for a Web3 project.
Additionally, choosing the proper marketing channels and executing the campaign isn’t enough. Identifying and understanding the audience as well as goals, metrics, and KPIs are the key to determining if those channels were, in fact, the right ones and any changes that need to be made.
Overall, marketing is one of the crucial steps to a Web3 project’s success and requires dedicated efforts to be outstanding.
