The life of a Web3 marketer isn’t easy. Web3 marketers deal with a landscape that changes at a rate faster than any other industry, is full of bad actors and amaterus, and has no well-documented growth playbook.
With marketing managers and executives from every level of seniority facing such intense frustrations, it can be tempting to explore outsourcing the work to a team whose job it is to stay on top of the latest trends that actually work for Web3 companies specifically.
Fortunately, over the past half-decade, a handful of solid Web3 marketing agencies have popped up. In my experience, no less than 85% of marketing agencies that say they “do Web3 marketing” either don’t have much experience there (and trust me, you need a ton to be successful) or just aren’t very good.
That said, there are roughly half a dozen Web3 marketing agencies that I think are capable of delivering solid results for clients. In this blog post, I’ve outlined each and explained my reasoning for including them as a top Web3 agency.
Key Takeaways
- Web3 marketing is totally different from other industries.
- To successfully hire an agency, you should consider only agencies that are fully focused on Web3 and blockchain clients.
- Most agencies that try to cater to a Web3 clientele do it unsuccessfully.
- If you want to have a solid agency backing your growth goals, the agencies listed in the article are a good place to look.
Top Web3 Marketing Agencies
Coinbound
Coinbound is a New York-based Web3 marketing agency that has won more awards for Web3 marketing services than any other agency. Because Coinbound is 100% focused on the Web3 industry (and has been for over half a decade), they understand how to grow Web3 companies and projects better than (in my opinion) any other agency in the world.
Coinbound has been named Top Web3 Marketing Agency by Influencer Marketing Hub, BeInCrypto, Clutch, CryptoDaily, NFT Evening, Digital Agency Network, and more.
Because Coinbound was founded to focus only on crypto clients, they have been able to become the go-to agency for most of the most well-known companies in Web3 (To name a few: Gala, Sui, Immutable, eToro, and Tron)
Coinbound is largely considered a full-service agency, meaning they have strong resources in most of the most popular services for Web3 growth. That said, Coinbound is most widely recognized for the following:
- PR & Earned Media
- Paid Advertising (PPC on Meta, Google, Twitter, and more)
- Social Media and Community Management and Growth
- Influencer and KOL marketing
- Branding
- Go-to-Market Consulting and Advisory
Coinbound was one of the first agencies to build a Web3 influencer marketing department. It has an influencer and media network with over 500 Web3 partners, including many of the most recognized accounts in crypto.
While Coinbound tends to be more expensive than other agencies on the list, the agency’s reviews indicate clients think it’s a worthwhile investment. With most agencies, you get what you pay for. Coinbound has a 3-month retention rate of over 90%.
Past Clients:
- Gala
- Cosmos
- Nexo
- Tron
- Sui
- Immutable
- eToro
- Koinly
- Stake.com
- OKX
- more past clients
Location: New York, USA
Team Size: 40-70
Pricing: Use Coinbound’s free proposal tool to get an estimate or contact directly. Clutch indicates an average rate of $150-$250 per hour.
Case Studies: Browse Coinbound Case Studies
Melrose PR
Melrose PR is the second agency on our list. Melrose PR is an LA-based crypto-focused public relations agency that provides services to help Web3 projects and companies achieve their communications objectives.
Led by CEO, Kelley Weaver, Melrose PR focuses specifically on PR, earned media, and communications, making them a good fit for Web3 companies looking for more organic coverage in leading Web3 and technology media outlets like CoinDesk and CoinTelegraph.
The main services offered by Melrose PR include:
- Media and press relations
- Event planning and management
- Thought leadership building
- Content creation
Melrose PR is a great option for companies that want to focus primarily on organic, media-led growth.
Past Clients:
- BitGo
- AmberData
- Swan
- Civic
- Skale
Location: Los Angeles, California, USA
Team Size: 10-20
Pricing: Contact for pricing (Estimated: 7-20k per month)
Case Studies: Melrose PR doesn’t have publically listed case studies
x10 Agency
x10 Agency is a full-service marketing and PR agency that specializes in Web3, crypto, DeFi, NFT, ICO/IEO, and related fields. x10 tends to be a bit less experienced than the other agencies listed here but still, a decent option for more budget-conscious marketing teams.
x10 Agency focuses on the following methods of growth:
- Influencer marketing
- Community Marketing and Shilling (if that’s something you’re into)
- Asian Marketing packages
While x10 doesn’t clarify where they are located, based on the Asian-based focus of some of their services, I believe it can be assumed they are located in Asia.
Location: Asia (most likely)
Team Size: 7-15
Pricing: Not publically listed. Because x10 Agency has less experience than many agencies, their pricing is lower.
Past Clients:
- Polkafantasy
- Avatara
- Vitruveo
- Orbcity
Case Studies: x10 claims to have worked with over 200 clients but doesn’t list case studies publically
Coinscribble
Coinscribble is a Web3 marketing platform/agency offering a powerful tool for crypto press release distribution. Recently becoming part of the Coinbound network of brands, Coinscribble is the only platform that allows Web3 marketers to build and launch Web3 PR campaigns quickly.
With over 800 Web3 marketing teams using Coinscribble, marketers appreciate how easy it is to pick and choose specific publishers from which you’d like coverage and large campaigns in hours.
Their team of specialists boasts significant expertise in blockchain and decentralized technologies, providing them with an unparalleled understanding of the space and the ability to develop innovative solutions for their clients.
By working with Coinscribble, Web3 businesses can:
- Get guaranteed coverage from top Web3 media.
- Reach millions of Web3 audience members in less than a day.
- Get featured in hundreds of crypto media sites.
- Pick specific Web3 news sites where they would like to be featured.
Pricing: Starting at $99 per press release published (packages start from $1,399)
Crowdcreate
Crowdcreate is another Web3 marketing agency with solid experience, specifically in blockchain. While not as large or established as agencies like Melrose PR or Coinbound, Crowdcreate is another more budget-friendly option for clients open to bringing on a team with less experience.
Crowdcreate is headquartered in California but appears to use a largely Phillipines-based workforce.
The primary services Crowdcreate offers are as follows:
- Social media management
- Influencer marketing
- Community building and shilling
- Content creation
As mentioned, Crowdcreate can be a good entry point to Web3 marketing agencies, but I don’t personally recommend it if you need more advanced support or assistance with high-level strategy.
Location: California headquarters with primarily Phillipines-based staff
Team Size: 7-25
Pricing: Not publically listed. Because Crowdcreate has less experience than some other agencies, their pricing is assumed to be lower than most other agencies listed.
Past Clients:
- Bitmex
- Forte
- Origin
- Nui
Case Studies: View Crowdcreate case studies
reblonde
reBlonde is an Israeli-based Web3 marketing agency with a focus, like Melrose PR, on PR and earned media. While reBlonde isn’t fully focused on crypto (they also do AI, tech, SaaS, and some other things) they do seem to have a lot of experience with crypto businesses.
reBlonde is a good fit if you want an agency that can assist with creating brand position/strategy or securing organic media placements.
reBlonde’s primary services include:
- Earned Media and PR
- Organic media placements
- Brand messaging development
One thing to note, while reBlonde seems to have solid experience, they don’t seem to have worked with companies with wide recognition.
Location: Israel
Team Size: 10-15
Pricing: Contact reBlonde for pricing
Past Clients:
- Livia
- Yo
- EQIFI
- Kima
Case Studies: View reBlonde case studies
Omni Agency
Omni Agency is one of the newer agencies focused on Web3. This agency tends to focus mostly on PPC and paid ad campaigns while offering other services like Web3 community management and social media marketing.
Based in Canada with a global workforce, Omni Agency is a middle-budget option that blends average experience levels and price.
Location: Canada (with a global workforce)
Team Size: 15-25
Pricing: Contact Omni for pricing
Past Clients:
- Vulcan Forged
- OptyFi
- Crypto Players Club
Case Studies: View Omni case studies
The Rise of Web3 Marketing Agencies
Now that you know about the top Web3 marketing agencies, let’s discuss why they were created in the first place.
As the World Wide Web transitions from Web 2.0 to Web3, the marketing industry is experiencing a paradigm shift. Web3 marketing agencies are emerging to meet the growing demand for specialized marketing services in the blockchain and decentralized technology space.
These agencies are at the forefront of marketing trends, leveraging the decentralized web and distributed network to create innovative marketing strategies that resonate with their client’s target audience.
Even digital marketing leaders struggle to adapt to this marketing revolution, which is driven by the unique challenges and opportunities presented by Web3. Traditional marketing channels, such as content marketing and social media sites, are evolving to incorporate new technologies and community marketing approaches.
As a result, businesses seeking to stay ahead in the competitive blockchain and decentralized technology landscape are turning to Web3 marketing agencies for their expertise and innovative solutions.
What Does a Web3 Marketing Agency Do?
A Web3 marketing agency specializes in promoting blockchain-based companies, crypto projects, and NFTs. They utilize innovative marketing strategies tailored to the unique needs of the industry, ensuring that their clients stand out in the crowded marketplace.
By focusing on the semantic web, blockchain technology, and decentralized platforms, Web3 marketing agencies help their clients effectively communicate their value proposition to users, developers, and associated communities.
Web3 marketing agencies provide a variety of services including:
- Influencer marketing
- Branding
- PR
- Community growth
- Go to Market Strategy
- Website design and development
- Web3 development services
- Content creation
- Tokenomics advisory
- SEO
- Paid advertising
They offer specialized expertise to help your business grow. They also prioritize data security and privacy, utilizing technologies like natural language processing and artificial intelligence to create personalized user experiences while safeguarding users’ data.
Ultimately, these agencies combine the key features of traditional digital marketing with the unique benefits of Web3 marketing to help their clients achieve their marketing goals.
For more info, this video by Coinbound’s Ty Smith does a great job explaining crypto and Web3 marketing agencies:
Benefits of Partnering with a Web3 Marketing Agency
Partnering with a Web3 marketing agency offers numerous benefits, such as targeted marketing campaigns, enhanced data privacy and security, and community building and management. These specialized agencies understand the unique challenges and opportunities presented by the decentralized web and are well-equipped to help businesses navigate this rapidly evolving landscape.
By leveraging their expertise in blockchain and decentralized technologies, Web3 marketing agencies can help businesses create engaging and effective marketing campaigns that resonate with their target audience and drive user adoption.
Targeted Marketing Campaigns
Web3 marketing agencies excel at:
Creating targeted marketing campaigns that resonate with the specific audience of blockchain and crypto projects
Leveraging their expertise in decentralized technologies
Understanding the nuances of the industry
Crafting highly targeted marketing campaigns that effectively reach the right people at the right time.
This precision targeting results in increased engagement and conversion rates, ultimately driving better results and return on investment for their clients.
Community Building and Management
Community building and management is a crucial aspect of Web3 marketing, and agencies excel at fostering engaged and loyal communities around their clients’ projects. By leveraging their expertise in blockchain and decentralized technologies, Web3 marketing agencies can:
Create and manage digital communities that drive user adoption
Increase brand loyalty
Ultimately contribute to the overall success of their clients’ projects.
This community-centric approach offers several benefits.
Helps businesses connect with their target audience on a deeper level
Provides valuable insights and feedback
Can be used to refine and improve marketing strategies
Choosing the Right Web3 Marketing Agency for Your Business
Selecting the right Web3 marketing agency for your business is a critical decision that can significantly impact the success of your marketing efforts. To make an informed decision, it is vital to:
Evaluate the agency’s experience
Assess the services they offer
Study client success stories
Read through agency content
By considering these factors, businesses can find a Web3 marketing agency that aligns with their specific needs and goals, ensuring a successful partnership that delivers exceptional results.
Assessing Agency Experience
When considering potential Web3 marketing agencies, assessing their experience in the realm of blockchain and decentralized technology is crucial. This includes looking at the agency’s track record of success, their portfolio of past projects, and the expertise of their team members.
An agency with a strong background in Web3 marketing will have a deep understanding of the unique challenges and opportunities presented by the industry, as well as the skills and resources needed to create and execute effective marketing strategies.
Evaluating Services Offered
Another crucial aspect to consider when selecting a Web3 marketing agency is the scope of services they provide. This includes not only traditional marketing services such as content creation, social media management, and search engine optimization, but also specialized Web3 marketing services like community building, influencer marketing, and decentralized platform promotions.
By evaluating the services offered by each agency, businesses can ensure that they select a partner that can provide the specific marketing solutions needed to achieve their goals.
Analyzing Client Success Stories
Client success stories yield valuable insights into the effectiveness of an agency’s marketing strategies and their capacity to deliver results. By analyzing these success stories, businesses can gauge the agency’s track record of success and gain a better understanding of the types of projects and campaigns they have worked on in the past.
This information can help businesses determine whether the agency’s approach and expertise align with their specific marketing needs and objectives.
Consuming Agency Content
Lastly, engaging with agency content, such as blog posts and case studies, is important for gaining insights into their approach and industry knowledge. This content can provide valuable information on:
The agency’s marketing strategies
Their understanding of the latest trends and technologies in the Web3 space
Their ability to stay ahead of the curve in the rapidly evolving world of blockchain and decentralized technologies
Engaging with agency content allows you to assess their expertise and determine if they are the right fit for your needs.
By engaging with agency content, businesses can better understand the agency’s expertise and ensure they are selecting a partner that is well-equipped to help them succeed in the Web3 landscape.
For example, Coinbound’s podcast, which is the world’s most popular Web3 marketing podcast can be found on YouTube & below:
How Much Do Web3 Marketing Agencies Charge?
Web3 marketing agencies typically have customized pricing based on the scope of work the client needs. Typically, you can expect to pay a Web3 marketing agency between $5,000 and $20,000 per month for basic marketing responsibilities for an experienced agency.
Key Features of Top Web3 Marketing Agencies
Top Web3 marketing agencies possess expertise in blockchain and decentralized technologies, innovative marketing strategies, and a proven track record of success. These key features enable them to create targeted marketing campaigns and build loyal digital communities around their clients’ projects while ensuring data privacy and security.
Next, we will explore these features and their significance for a successful Web3 marketing agency.
Expertise in Blockchain and Decentralized Technologies
Web3 marketing agencies deeply understand blockchain and decentralized technologies, enabling them to create effective marketing campaigns that resonate with their client’s target audience. This expertise is critical for promoting decentralized platforms and services, as it allows agencies to communicate these technologies’ unique benefits and value propositions to potential users.
Keeping abreast with the latest developments in blockchain, smart contracts, and decentralized applications, Web3 marketing agencies empower their clients to remain competitive and seize emerging opportunities in the decentralized web.
Innovative Marketing Strategies
Top agencies employ innovative marketing strategies to help clients stand out in the competitive Web3 landscape. These strategies include a mix of traditional and cutting-edge marketing channels and tactics, such as a well-crafted marketing strategy involving:
Content marketing
Influencer marketing
Social media management
Search engine optimization
Additionally, Web3 marketing agencies often leverage emerging platforms and technologies, like virtual reality stores and augmented reality experiences, to create immersive and engaging marketing campaigns that captivate their clients’ target audience. Consistently exploring and adopting new marketing trends and tactics, these agencies maintain their clients’ position at the forefront of the decentralized web.
Proven Track Record
A proven track record of successful campaigns and satisfied clients is a key feature of top Web3 marketing agencies. This track record demonstrates an agency’s ability to deliver results and meet client expectations, showcasing their expertise in creating and executing innovative marketing strategies.
Analyzing past campaigns and measuring their impact on client success allows businesses to gain valuable insights into an agency’s marketing efficacy and their ability to stay ahead in the fast-paced world of blockchain and decentralized technologies.
Case Studies: Successful Web3 Marketing Campaigns
To illustrate the effectiveness of Web3 marketing agencies in driving results and achieving success, let’s take a look at some case studies of successful Web3 marketing campaigns. These examples showcase the diverse range of projects and campaigns that Web3 marketing agencies have worked on, as well as the innovative strategies and tactics they have employed to drive user adoption and engagement.
For instance, one Web3 marketing agency was able to increase user engagement by over 50%.
Crypto Project Launches
Crypto project launches are a prime example of the power of Web3 marketing agencies in creating buzz and driving user adoption for new blockchain-based projects. From initial coin offerings (ICOs) to security token offerings (STOs), these agencies have successfully promoted a variety of crypto projects and helped them gain traction in the competitive market.
By leveraging their expertise in blockchain and decentralized technologies, as well as their innovative marketing strategies, Web3 marketing agencies have played a crucial role in the successful launch and growth of numerous crypto projects.
NFT Campaigns
Another area where Web3 marketing agencies have demonstrated their expertise is in promoting unique digital assets through NFT campaigns. Non-fungible tokens (NFTs) have taken the digital art and collectibles world by storm, and Web3 marketing agencies have been at the forefront of driving engagement with collectors and enthusiasts.
By creating targeted marketing campaigns that showcase the value and uniqueness of these digital assets, Web3 marketing agencies have successfully promoted NFT projects and driven user adoption.
Decentralized Platform Promotions
Decentralized platform promotions are yet another example of the effectiveness of Web3 marketing agencies in raising awareness and driving user adoption for decentralized platforms and services on social media platforms. From decentralized applications (dApps) to decentralized autonomous organizations (DAOs), these agencies have promoted a wide range of platforms and services built on blockchain technology.
By leveraging their expertise in the decentralized web and their innovative marketing strategies, Web3 marketing agencies have played a pivotal role in the growth and success of numerous decentralized platforms.
Summary
In conclusion, Web3 marketing agencies are revolutionizing the marketing landscape by providing specialized services and expertise in the blockchain and decentralized technology space. By partnering with a top Web3 marketing agency, businesses can benefit from targeted marketing campaigns, enhanced data privacy and security, and community building and management.
As the World Wide Web continues to evolve and the decentralized web gains traction, working with a Web3 marketing agency can help businesses stay ahead of the curve and capitalize on the unique opportunities presented by this rapidly evolving landscape.
Frequently Asked Questions
What is a Web3 marketing agency?
A Web3 marketing agency is a full-cycle digital marketing agency specializing in blockchain and high-tech projects. They leverage growth techniques that are specifically designed for blockchain-based companies.
By utilizing cutting-edge technologies, a Web3 agency can create custom-tailored marketing strategies that are tailored to the needs of each project. They have a team of experienced professionals who are trained in the field.
How do I get into Web3 marketing?
To get into Web3 marketing, aspiring marketers can look to resources created by leading agencies such as Coinbound, who puts out a well-known podcast, The Web3 Marketing Podcast with Ty Smith.
How does marketing work in Web3?
Marketing on Web3 requires an understanding of decentralized technologies and community engagement to reach audiences. It also demands a strong emphasis on trust and authenticity due to the transparent nature of blockchain technology, with marketers needing to prepare strategies to leverage this decentralization for a personalized user experience.
Decentralized technologies provide a unique opportunity for marketers to engage with users in a more direct and personal way. By leveraging the trust and transparency of blockchain technology, marketers can leverage the trust and transparency of blockchain technology.
What is the difference between Web2 marketing and Web3 marketing?
Web2 marketing is focused on speaking to the masses, while Web3 marketing takes a more user-centric approach, leveraging ecosystems and offering unique experiences.
What are the key features of top Web3 marketing agencies?
Top Web3 marketing agencies offer specialized knowledge in blockchain and decentralized technologies, creative marketing approaches, and a history of successful projects.
They understand the complexities of the technology and the nuances of the industry, and can craft effective strategies to reach the right audiences.
They have the experience and resources to develop campaigns that are tailored to the needs of the community.
