At a glance
- Client
- Walrus
- Services
- Influencer Marketing & KOLs
- Client goals
- Promote major announcement(s) · Increase brand awareness
Walrus + Coinbound Case Study
How Coinbound Took Walrus to Crypto Audiences Through Mainnet and the $WAL Airdrop
A dedicated influencer campaign for the decentralized storage protocol on Sui: 90+ posts from 20+ crypto creators and 2.2M+ tracked views.
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Client Overview
Walrus is a decentralized storage and data availability protocol built on Sui. Alongside our work for Sui, Coinbound ran a dedicated influencer campaign for Walrus through its mainnet launch and the $WAL token airdrop.
Success by the Stats
- Crypto creators activated
- 20+
- Sponsored posts, threads and videos
- 90+
- Views on tracked posts
- 2.2M+
- Views on the top Walrus thread
- 410K
Challenge
Explaining a new kind of protocol at its biggest moment
Decentralized storage is harder to explain than a token or an app. Walrus needed crypto audiences to understand what it does and why it matters, right as it approached mainnet and the $WAL airdrop.
It also needed its own identity. Walrus is built on Sui, but it had to stand on its own rather than read as a footnote to Sui's campaign.
Solution
A dedicated creator campaign, run alongside Sui
Coinbound ran Walrus as its own client and campaign, with its own creator roster, content plan and reporting, coordinated with our Sui program so the two supported each other without competing for the same slots.
Education first
We opened with threads and deep dives that explained Walrus in plain terms, including a deep dive from The DeFi Edge, educational short videos and YouTube coverage, so audiences understood the protocol before the big moments arrived.
Built around mainnet and the airdrop
Posting peaked around mainnet and the $WAL airdrop, with creators walking their audiences through what launched and how to claim, backed by livestream integrations with Paul Barron.
Creators matched to the story
We activated DeFi educators, market commentators and regional voices, including a Turkish-language creator, from Jussy, Fabiano and Altcoin Gordon to Headboy, Kyle Chasse and Stacy Muur.
Tracked post by post
Every post was logged with its views, likes, reposts and replies, so Walrus could see which creators and formats were landing week to week.
Results
2.2M+ tracked views in under three months
Between late January and mid-April 2025, the campaign delivered more than 90 sponsored posts, threads and videos from 20+ crypto creators.
The posts with tracked analytics drew more than 2.2 million views, led by a Jussy thread on Walrus that passed 410,000 views and a Fabiano thread with more than 150,000.