At a glance
- Client
- Nexo
- Services
- Social Media
- Client goals
- Increase brand awareness · Build thought leadership
Nexo + Coinbound Case Study
How Coinbound Grew Social Media Engagement 5x for Nexo and Its Founder
Three months of social media management that grew engagement more than 5x on both Nexo's brand account and its founder's account.
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Client Overview
Nexo is a digital assets wealth platform offering crypto-backed credit lines, yield and trading to users around the world. Nexo partnered with Coinbound to manage social media for both the Nexo brand and its founder.
Success by the Stats
- Social media engagement
- 5x
- To get there
- 3 months
- Accounts managed: brand and founder
- 2
Challenge
Turning a large following into an engaged one
Nexo already had an established audience, but reach alone doesn't build trust in a financial product. Trust comes from people actively engaging with the brand and with the people behind it.
Nexo wanted more of its audience engaging, on the company's account and on its founder's, one of the most visible voices for the business.
Solution
One program for the brand and the founder
Coinbound managed both accounts as a single program over three months, so the company and the person behind it reinforced each other.
Content built for engagement
We planned and produced content for each account around what its audience responds to, and kept both consistently active with timely posts.
A distinct voice for each account
The brand account spoke for Nexo's products and news, while the founder's account carried a personal perspective on the company and the market.
Test, measure, repeat
We tracked engagement throughout and kept doubling down on the formats and topics that performed best.
Results
5x engagement in three months
Over three months, social media engagement grew more than 5x on both the Nexo brand account and its founder's account.