At a glance
- Client
- Sui
- Services
- Influencer Marketing & KOLs
- Client goals
- Increase brand awareness · Promote major announcement(s) · Acquire more users
Sui + Coinbound Case Study
How Coinbound Ran Sui's Influencer Marketing for a Year
A year of always-on creator campaigns across Sui's network, apps and events, with 440+ sponsored posts from crypto creators on X, YouTube and beyond.
Get a Proposal
Client Overview
Sui is a Layer 1 blockchain built for fast, low-cost transactions and consumer-scale apps. Sui partnered with Coinbound to run its influencer marketing across the ecosystem, from the network itself to the wallets, apps and events built around it.
Success by the Stats
- Always-on influencer program
- 1 year
- Product segments and launches covered
- 7+
- Sponsored posts delivered
- 440+
- Views in the final three months alone
- 5.8M+
Challenge
Keeping a fast-moving ecosystem in front of crypto audiences
Sui ships constantly: network milestones, wallets, DeFi protocols, gaming and events. Each launch needed its own moment with crypto audiences.
Together, those moments also had to tell one story about Sui as a blockchain worth building on and using, week after week, not just around a single launch.
Solution
An always-on creator program across product segments
Coinbound ran Sui's influencer marketing end to end: strategy, creator sourcing, communication, copy, scheduling and execution.
Campaigns for every product segment
We ran campaigns for Sui as a network and for the products around it, including the Sui Wallet launch, DeepBook, Walrus, SuiPlay, SuiNS, Bluefin and the Sui Basecamp event, so each launch had creators ready on day one.
The right creators for each story
We matched each campaign to creators whose audiences fit it, from market commentators such as Altcoin Gordon, Rekt Capital and Paul Barron to DeFi educators such as The DeFi Edge.
Across X, YouTube and beyond
Most content ran on X, supported by YouTube videos, livestreams and AMAs, newsletters, Instagram, TikTok and Telegram.
Weekly reporting
Every post was tracked in shared coverage reports, with weekly analytics reviews so Sui could see what was landing and adjust the plan.
Results
440+ sponsored posts and millions of views
Over the year, Coinbound delivered more than 440 sponsored posts from crypto creators across Sui and its ecosystem, covering the network itself and launches from the Sui Wallet to SuiPlay and Sui Basecamp.
In the final three months alone, tracked posts drew more than 5.8 million views, with standout threads passing 400,000 views each.