Do Cryptocurrency Companies Need a Blog? - Episode 13

Ty Smith0:05

Welcome to another episode of the Crypto Marketing Show. My name is Ty Daniel Smith. With me is TJ and Kylie, and today we are discussing should cryptocurrency companies have a blog? I will start and make it real simple. Yes. Yes, they should. There is a lot of benefits of having a blog, but the main one that stands out to me is SEO purposes, search engine optimization, getting yourself ranked high on Google. Google ranks sites based on authority, and having a lot of relevant content to whatever it is your business does demonstrates to Google that it's related to that and makes it more likely to serve your website when someone searches a relevant keyword. For crypto companies specifically, I would say now is the time to get in for SEO. Yes, crypto has been around for a long time, but it's still relatively young, and it's still easier than it will be to get on the top of the search engine results page for keywords that in the future will be highly trafficked.

TJ1:00

Yeah, extremely difficult.

Ty Smith1:01

Yeah, so we spent a lot of time finding words that I think, I do a lot of the SEO, that I think in the future will be highly trafficked and right now aren't, so they're easy to rank high for. So we're doing really well on that, actually.

TJ1:11

And that's a that's a great point to make. Like we always we always seem to like on every subject say when you're creating something, you always want to know why you're doing it and have the end in mind and the purpose. So it's absolutely critical to have a blog, but as he was just mentioning, you want to do it very intentionally. Don't just randomly write whatever comes to your mind and call it a blog. We're talking about specifically keyword-optimized blog posts.

Ty Smith1:34

Yeah, so growing a social media channel and growing a blog for SEO purposes is very different because on social media, in general, the more content you post, the faster you grow, just get more eyes on your account. With blog content, if you're just putting up whatever you think you want to put up and you're not doing any keyword research behind it, you're really wasting your time, especially on a blog that requires hours to write a post sometimes. So, yeah, you definitely have to do it thoughtfully.

TJ1:56

Right. And so, like you were saying, for crypto companies and brands right now, if you there's tools out there that you can use to select those keywords and kind of plan strategically about what type of blog post is the right type of blog post, what type of words you need to be working in there, what areas you need to be kind of attacking because really the what you're doing with this blog, especially if you're a brand, is you're trying to start creating your digital presence online, which starts through Google, like he was mentioning. Most traffic all comes through Google.

Ty Smith2:22

And Bing, also. I mean, they all, we're talking about search engines in general.

TJ2:24

Sure. And Google is just the one that gets named just because they're the big, dominant force.

Kylie2:29

I was going to say, is Bing still around?

Ty Smith2:30

Yeah, Bing is still around. Bing is still a thing as long as Microsoft is.

TJ2:34

Bing is still a thing. That should be their marketing. There you go. Bing is a thing. Bing is still a thing.

Ty Smith2:37

We think.

Kylie2:37

Yeah. That's actually that's trademarked, so you can't use that, Bing. Sorry. We'll bill you later.

Ty Smith2:42

Yeah, so going back to the point of why crypto companies should get in now is that a lot of SEO stuff is kind of exponential. So when people are writing an article on something related to something that you might have a blog post on, they will be a little lazy, they'll type in whatever, and if you're the first result on there, it's very easy for them to just copy that URL, link to it on their page, and then that really, when you have a bunch of sites linking to that one page, it really secures your spot, basically, in the top results because now not only is now you have all these people saying, 'Yeah, this is relevant content to what this keyword is.' So, yeah, that's another reason why crypto companies should get in now.

Ty Smith3:14

How to do it. So there's definitely a lot of ways to do it, and there's a lot of like schools of thought on it. But like we said, don't post all the time just for the sake of posting. Post with a reason. So we use tools like Ahrefs and SEMrush, and there's actually free ones like Google Keywords, that let you see how commonly searched keywords are, how difficult they are to rank for. So do things based off of that. And in general, it's relatively inexpensive to hire writers.

TJ3:46

And let me give you an example of that just so people understand. So say you're a top exchange, some of the things some of the keywords you'd be going for, you'd be looking for like people when they search 'how to buy Bitcoin'. Obviously, you'd be trying to rank highly on the Google search page. Now, that's going to be a very, very hard one to do, especially at this point. But a couple of years ago, it wasn't nearly as difficult. There was only a few exchanges, there was only a few wallets, etc., etc. So thinking about what people are going to be searching when they would find a product like yours is usually kind of the approach you want to take.

Ty Smith4:13

It's called search intent. You can find a keyword that is really easy to rank for and gets a lot of searches, but if you're a cryptocurrency company and it's something related to shoes, why even waste your time? Just to get traffic on the site? It's not going to convert at all.

TJ4:44

Right. So if you're, for us, things that relate to crypto marketing or social media marketing, things like that, obviously make sense. If you're a wallet or a brand, it's just going to be that entry-level 'how to buy Bitcoin', 'how to get Bitcoin', 'where do you get Bitcoin', those type of things are the type of keywords and phrases you would target.

Ty Smith5:02

Yeah, exactly. So we do a lot of influencer marketing in crypto. So we have targeted crypto Twitter, Bitcoin Twitter, crypto Instagram, crypto TikTok, even.

TJ5:12

Yeah, I was going to try to stray away from giving everybody the specific targets that we go after, but...

Ty Smith5:12

Well, we go after so many. Yeah, so frequency, you don't have to post super, super frequently. Once per week, once every two weeks is fine if you're doing it the right way. Keep your content around 1,300 words is what they say is optimum. Tools, tips and tools, let's discuss that.

TJ5:43

Tips, I think one thing to keep in mind is that it builds, it's a cumulative effect. So it's a lot of work and it's time-consuming, but you just keep putting it together when you have time and you do it effectively and efficiently, and you'll start to see the results exponentially over time. So a year in, you're going to have a lot more results, even from articles that you posted originally are going to start to be getting more organic traffic that's driving stuff back to your page, and it gives you also a baseline of researched information of things that relate about your company that you could then pass off to somebody else to then repurpose into other type of content and things like that.

Ty Smith6:34

Yeah, so the easiest way to host a blog, if we're talking platforms, is a CMS, content management system. So there's WordPress, HubSpot lets you do it, there's something called Drupal, which I've never used, but I've heard it works.

TJ7:22

Yeah, Drupal is great.

Ty Smith7:24

Oh, you've used it? Okay. I've been WordPress since day one. So, yeah, those are really easy to set up a blog quickly and create content quickly. You can go the route of posting on Medium, but I don't recommend that usually unless you're really time-pressed because you're not getting the traffic onto your site, you're getting it onto Medium.

TJ7:32

Yeah, if you're doing it on Medium, you need to be posting both. You need to post it on your site as well as then copy and paste to Medium. Now, one thing that is cool about Medium is that it is designed for writers, and their algorithm is specifically created to not cannibalize your own blog post. So if you post it on your website first, it knows that this is a duplicate, so it will prioritize your website before Medium as the organic search, which is kind of cool, where a lot of the other places won't do that. Like we said, use tools like Ahrefs and SEMrush because otherwise you're really just wasting your time, honestly. They're expensive up front, but consider the cost of Google Ads. If you're going to pay a couple hundred dollars per month on that, why not just on like that's not recurring. That's one time you're paying for impressions and clicks.

TJ8:15

Well, and really, we have a tool, a free automation tool, an audit tool for anybody who needs, who's curious about their own website and you want to get an audit, we can run a quick report and show you most of the keywords you should be targeting and kind of help you decide and kind of key in your blog a little bit.

Ty Smith8:44

Yeah, it's coinbound.io/analysis-tool, I believe.

Kylie8:49

It's on basically every page. Was this our first ad?

Ty Smith8:50

It might be our first ad. Hashtag sponsored. Sponsored by ourselves.

Ty Smith8:54

Which brings us to our next point. If you don't have time to deal with managing a blog, it definitely is time-consuming, work with an agency that knows how to do it.

TJ9:01

Right. Or, yeah, writers and, yeah.

Ty Smith9:05

Yeah, you can't be good at everything. What is that? What is Kylie pointing to our sign?

Kylie9:13

That does work.

TJ9:13

Hey, we're really good at this if you want help. Call us.

Ty Smith9:13

Yeah. All right. Anything else, guys, to add?

TJ9:15

Well, yeah, the last point was if you've done all the time and energy into making a blog, the next step beyond that would be converting it into video content, which we could probably talk about on another episode.

Ty Smith9:28

Yeah, it definitely serves as good pillar content, which can be clipped up.

TJ9:28

Yeah, research, basically.

Ty Smith9:28

Okay. All right. That is all for today. Please remember to rate, review, and recommend if you found this podcast valuable, and follow us on social media. We're on Twitter, Instagram, Facebook, TikTok, everywhere.

TJ9:43

Follow Coinbound, Young Dumb Crypto, Crypto Kylie.

Ty Smith9:43

Ty Daniel Smith.

TJ9:43

Ty Daniel Smith, there you go.

Ty Smith9:43

Thanks, guys.

TJ9:43

All right. Next time.