Announcements are easy to write. Making them count is harder. And a crypto press release is only as useful as the distribution behind it.
In the crypto world, you don’t get many shots to get attention. When you’ve got real news, like a listing, a raise, or a launch, you need to know exactly where it’s going, who’s likely to pick it up, and how to make it worth covering.
This guide walks through how to handle a crypto press release distribution properly. Not just writing the release, but actually getting it seen through the right channels, at the right moment, by the people who still shape the conversation in the Web3 space.
Key Takeaways:
- Relevance matters – Target outlets that actually cover your niche in crypto, not just big-name sites.
- Headlines pull – A weak title means no clicks, no coverage—craft it like it’s your only shot.
- Distribution isn’t spray and pray – Choose platforms and timing carefully. Getting published is the floor, not the goal.
- Don’t skip follow-up – Tracking, reposting, and sharing across channels is part of the release—not an afterthought.
- Agency ≠ middleman – A solid crypto PR agency adds strategy, relationships, and execution you can’t fake with a submission form.
Why Press Release Distribution Still Matters in Web3
A press release is one of the few tools in crypto PR that can create reach without needing to build an audience from scratch. When distribution is done right, it puts your news in front of people who actually follow the industry—media, investors, partners, and early users.
It’s also one of the only ways to create consistent visibility during key moments—launches, listings, partnerships, and funding rounds—without relying entirely on Twitter threads or Discord announcements.
What makes the difference is not just sending the release out, but sending it where it will be seen. That’s why distribution still has a place in any serious Web3 comms strategy. It’s not about hype. It’s about being findable when it matters.
Crypto Press Release Distribution: A Step-by-Step Guide
Identify Relevant Media Outlets
The first step in distributing a crypto press release is to identify relevant media outlets that cover the crypto industry.
Some of the most well-known outlets include CoinDesk, Cointelegraph, and Decrypt. However, there are also many other crypto-specific publications and regional media outlets that may be a better fit for your project or business.
To identify relevant media outlets, consider the following:
- What is the focus of your project or business? Are you focused on DeFi, NFTs, or something else?
- Who is your target audience? Are you targeting retail investors or institutional investors?
- What is the geographic focus of your project or business? Are you focused on a specific region or country?
By answering these questions, you can identify relevant media outlets that are more likely to cover your project or business and reach your target audience.
Craft a Compelling Headline
The headline of your press release is the first thing that journalists and readers will see. A compelling headline can make the difference between getting your press release read and getting it ignored. The headline should summarize the main point of your press release and capture the reader’s attention.
Some tips for crafting a compelling headline include:
- Keep it short and sweet: Your headline should be no more than 10-15 words.
- Use action words: Use active verbs and action words to make your headline more engaging.
- Highlight the most important point: Your headline should highlight the most important point of your press release.
- Avoid jargon: Avoid technical jargon or acronyms that may not be familiar to the reader.
Write a Concise and Informative Press Release
The body of your press release should provide more detail about your project or business. It should be concise and informative, highlighting the key features and benefits of your project or business. Avoid technical jargon and use clear, concise language that is easy to understand.
Some tips for writing a concise and informative press release include:
- Keep it short: Your press release should be no more than one page.
- Use quotes: Include quotes from key stakeholders, such as the CEO or founder, to add credibility to your press release.
- Include visuals: Use visuals, such as images or infographics, to help illustrate your message and make your press release more engaging.
- Highlight the benefits: Your press release should highlight the benefits of your project or business, such as how it solves a problem or provides value to users.
For more detailed guidance, check out this: How to Write a Crypto Press Release [With Free Crypto PR Templates]
Include Quotes and Visuals
Including quotes from key stakeholders and visuals can help add credibility to your press release and make it more engaging for readers. Quotes should provide insight into your project or business and highlight the unique value proposition.
Visuals, such as images or infographics, can help illustrate your message and make your press release more engaging. They can also help break up the text and make the press release easier to read.
Reach out to Targeted Journalists and Influencers
In addition to using a press release distribution service, you can also reach out to targeted journalists and influencers who cover the crypto industry. This can help increase the chances of getting your press release picked up and generate more buzz around your project or business.
To reach out to targeted journalists and influencers, consider the following:
- Research: Research relevant journalists and influencers who cover the crypto industry and have a large following.
- Personalization: Personalize your outreach by addressing the journalist or influencer by name and referencing their previous work.
- Pitch: Craft a compelling pitch that highlights the unique value proposition of your project or business.
- Follow-up: Follow up with the journalist or influencer if they do not respond to your initial outreach.
By reaching out to targeted journalists and influencers, you can increase the chances of getting your press release picked up by relevant media outlets and reaching a wider audience in the crypto community.
Leverage Social Media
Social media can be a powerful tool for promoting your press release and reaching a wider audience. By sharing your press release on social media platforms, such as Twitter, LinkedIn, and Reddit, you can generate buzz around your project or business and reach a wider audience.
Some tips for leveraging social media include:
- Hashtags: Use relevant hashtags, such as #crypto or #blockchain, to increase the visibility of your social media posts.
- Visuals: Use visuals, such as images or videos, to make your social media posts more engaging.
- Timing: Post your social media updates at a time when your target audience is most active on the platform.
- Engagement: Engage with your followers and respond to comments and questions to build a relationship and increase engagement.
By leveraging social media, you can increase the visibility of your press release and generate more buzz around your project or business in the crypto community.
How Coinbound Handles Press Release Distribution Through Mintfunnel
Once your press release is ready, the next step is getting it published across the right crypto media outlets. Publishing your release through a distribution service is still one of the fastest ways to get coverage across crypto media. Distribution platforms like Mintfunnel (formerly known as Coinscribble) offer a fast way to publish across multiple crypto media sites at once—CoinTelegraph, Bitcoin.com, NewsBTC, and others that still move traffic.
These tools are useful for reach and speed, but using them well takes more than just submitting a form. If you’re working with a crypto PR agency, PR experts can take this further.
They know which channels actually get picked up, how to position the headline for better placement, and when to time the release for the right market window. Some even run their own distribution platforms or blend paid and editorial outreach to boost visibility.
If you’re managing this in-house or evaluating press release distribution providers,
- Reach – Are the listed sites active and relevant?
- Speed – How quickly will the release go live?
- Targeting – Can you control geography, topic, or outlet types?
- Reporting – Will you get confirmation of coverage, not just submission?
- Cost – Is the pricing transparent, and does it match your goals?
Distribution isn’t the whole strategy—but when it’s done right, it makes sure your release doesn’t just sit in someone’s inbox.
Post-Distribution Checklist
Once your crypto project press release is out, your work isn’t done. Tracking performance and engaging with the resulting visibility is just as important as the initial distribution. Here’s what to cover:
- Check where it was published – Make sure you received proof-of-publication links. If you used a distribution service, these should be provided automatically.
- Track traffic and referrals – Use UTM parameters to see which outlets or posts are driving traffic to your site or announcement page.
- Monitor mentions – Set up alerts (Google Alerts, Mention, etc.) to catch any additional organic coverage or reposts.
- Engage on social – If media outlets share your release on their platforms, respond, like, and amplify it to boost reach.
- Send to your list – Don’t rely on press coverage alone—share the release with your email list, Discord, Telegram, or other community channels.
- Document results – Log all coverage and stats internally to benchmark future press releases.
The visibility window for a press release is short. Following up quickly helps you make the most of it.
Press Release Distribution Channels: Free vs Paid vs Agency
There are three common ways to distribute a crypto press release—each with trade-offs depending on your goals, budget, and bandwidth.
- Free Channels – Posting to Reddit, Medium, or your blog costs nothing, but discoverability is limited. You’ll need to rely on your own network to drive views.
- Paid Distribution – Platforms like Mintfunnel let you pay for access to crypto media. These work well for getting published fast, but success still depends on your messaging, timing, and targeting. Coverage isn’t guaranteed to convert to traffic or interest unless the content is positioned right.
- Crypto PR Agency – A professional agency handles both the strategy and execution. That means writing the release, choosing the right distribution channels, and combining them with direct outreach to journalists, influencers, and communities. Working with a crypto marketing & PR agency like Coinbound gives you access to relationships, context, and execution that DIY distribution usually lacks.
Make Press Releases Work Like They’re Supposed To
Too many crypto press releases end up as background noise: published, skimmed, and forgotten. That’s usually because they’re rushed, misaligned, or pushed out without a clear plan.
What you’ve read here isn’t just a checklist—it’s a process. From identifying the right outlets to choosing the right distribution channels and following up after launch, each step has a real impact on whether your news gains traction or disappears.
If you’re treating press distribution as a one-time push, you’re wasting effort. But when it’s part of a strategy—driven by timing, clear messaging, and smart targeting—it becomes a tool that can actually move the needle.
Whether you handle it in-house or work with a crypto PR agency, make every press release count. The crypto space moves fast, but attention is still earned, not bought.
