Fintech companies, ranging from disruptive startups to established industry giants, are constantly vying for attention and market share.
Effective public relations can help your finance businesses highlight your unique value proposition (USP) and acquire positive media coverage.
If you are a fintech brand looking for a list of the top fintech PR agencies, this article is for you.
By partnering with reputed fintech PR services, you can establish a strong brand presence and acquire the attention of your target audience.
This article lists the top fintech PR firms that can help position your brand as a trustworthy and reliable player in the industry.
Let’s begin!
What is Fintech PR?
Fintech PR or public relations refers to connecting with your audience and finance industry people by leveraging earned media and unpaid communication channels.
It involves building a strong brand perception among your audience, employees, merchants, and other stakeholders by educating and informing them about your company’s products, services, missions, and goals.
The key components of fintech PR include press releases, media pitches, blogger outreach, advertisements, and social media communications.
Related: The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media
What Does a Fintech PR Marketing Agency Do?
Fintech PR services offer comprehensive public relations and marketing services tailored specifically to fintech companies. Here are the top advantages of hiring a fintech PR advertising agency:
- Creates a robust PR strategy for your fintech brand by identifying target audiences, crafting key messages, and determining the most effective channels and tactics to reach your target audiences.
- Leverages influencer industry connections to tap into their audiences and amplify the reach of your message.
- Keeps you updated with the latest fintech market trends to beat the existing competition.
- Helps you create compelling press releases, thought leadership articles, blog posts, social media content, and other forms of trustworthy content to improve your financial firm’s credibility among the stakeholders.
- Finds tempting opportunities to participate in various events and public speaking forums.
How Much Do Fintech PR Marketing Agencies Charge?
The price range of a fintech PR and marketing agency may vary depending on your campaign goals, agency experience, and the scope of the project.
Some agencies may charge a flat fee for specific projects or campaigns, while others work on a monthly retainer basis.
Most PR agencies charge between $5000-$10000, depending on the agency’s reputation and the services required.
Top 10 Fintech PR Agencies in 2023
The fintech PR landscape is dynamic, with agencies rising and evolving over time. Here are the top fintech PR firms to choose in 2023 and ahead:
Coinbound
Founded: 2018
Website: Coinbound.io
Coinbound is a leading fintech and Web3 PR agency that has established relationships with journalists, reporters, and media outlets in the tech industry.
Related: Top Crypto PR Agencies: Best PR Agency For Web3
They offer a crypto press release distribution service named Coinscribble, through which you can reach hundreds of Web3 media sites, like Crypto Daily, Yahoo Finance, CoinCodex, News BTC, CoinGape, and Bitcoin.com.
Here is a video from fintech PR firm, Coinbound CEO, Ty Smith, where he explains everything you need to know about a crypto press release:
Besides offering exceptional PR services, Coinbound assists fintech firms with engaging content creation tailored to the fintech audience. This includes writing blog posts, articles, social media content, and thought leadership pieces.
Key Services:
- Public Relations and Earned Media
- Crypto PR Release Distribution
- Crypto Exchange Listing
- Community Management
- Search Engine Optimization
- NFT Marketing
- Web3 Marketing
- SaaS Marketing
- Social Media Management
Top Clients:
- Immutable
- Sui
- Gala
- CoinStats
- Cosmos
- Index Coop
- Amber
- DefiChain
- CryptoDaily
- ShapeShift
Level PR
Founded: 2020
Website: Levelpr.co
Level PR is a public relations firm specializing in fintech, ecommerce, and tech space. They have a robust media network to improve your brand’s overall credibility among all the stakeholders.
Their specialist PR and content developers help you create value-added pitches, posts, press releases, case studies, whitepapers, and blogs highlighting the unique features of your fintech brand to acquire customer attention.
With their multi-pronged approach, you can combine immediate impact initiatives, such as hard news announcements, with fintech press opportunities in popular news outlets for long-term success.
Key Services:
- Media Relation Management
- Content Development
- Analyst Relations Management
- PR Strategizing
- Event Management
Top Clients:
- Avataria
- Deeyook
- Ravner
- TrackStar.ai
- Lendio
- Curios
- Flyfin
- Bitcoin Association
Walker Sands
Founded: 2001
Website: Walkersands.com
Walker Sands is one of the leading fintech PR firms which helps amplify your brand’s voice through their brilliant storytelling skills and public relations strategies.
The company is best known for driving your fintech firm’s awareness by connecting with top news publishers, including TechCrunch, Fortune, ZDNet, and The Wall Street Journal.
They have a strong network of top fintech influencers, including crowdfunding influencers, consultants and service providers, Bitcoin influencers, startup founders and CEOs, fintech VCs, investors, media, and analysts.
Walker Sands’ expert PR team helps you identify the opportunities, including events and public speaking forums, that can earn your fintech brand notable recognition.
They leverage their strong industry connections and exceptional marketing tactics to create a buzz around your new product launches by discovering public gatherings, timely media outreach, unique campaign design, instant campaign activation, and exciting news synthesis.
Related: The Best Blockchain Marketing Strategy
Walker Sands also assists you in taking your company public by offering IPOs, SPACs, or direct listings. They prepare a complete PR plan, including identifying the challenges and opportunities along the journey.
Key Services:
- Public Relations
- Media Relations Management
- Product Launches
- Awards, Events, and Public Speaking Management
- Branding
- Social Media Management
- Website Designing
Top Clients:
- Worldpay
- Finicity
- Bill.com
- Tradeshift
- Stax
- Hyperwallet
- Ppro
- Bluefin
Ziggy Marketing
Founded: 2021
Website: Ziggy-marketing.com
Ziggy Marketing is a leading Croatia-based PR agency that offers a wide range of public relations services for the fintech sector, with exceptional creative, communication, copywriting, storytelling, design, and production skills.
Using various online and offline marketing tools, they help you build a robust brand reputation and create a smooth communication channel with the target customers.
Besides regular PR services, Ziggy Marketing specializes in other advertising tactics, including photo and video production, newsletter formulation, staff briefings, influencer management, SEO, and ad creation.
Key Services:
- Press Releases Creation
- Media Relationships
- Communication Plans and Strategies Development
- Media Planning and Buying
- Producing Content and Scenarios
- Crisis Communication
- Market Analysis
- Social Media Management
- Web Designing
- Event Management
Top Clients:
- Bolero
- Flowcomms
- Industriemontager
- Restoran Gusar
Edelman
Founded: 1952
Website: Edelman.com
Edelman is one of the top fintech PR companies that help you earn audiences’ trust and credibility with exceptional communication methods and storytelling tactics.
They create engaging and visually appealing content that is shareable worldwide. Their earned-centric approach helps your fintech brand grow and evolve in real time.
Edelman offers its PR services in the fintech sector and its marketing services in various industries, including energy, aerospace, education, food and beverage, industrial equipment, life sciences, health, real estate, retail, and travel.
Related: Top Blockchain Consulting Companies
Key Services:
- Media Relations Management
- Financial Communications
- Corporate Reputation
- Influencer Marketing
- Research and Data Analytics
- Performance Marketing
- Experiential Marketing
Top Clients:
- Dove
- Xbox
- Vaseline
- Janssen
- National Grid
- Unilever
- Pure Leaf
- Soda Stream
Clarity PR
Founded: 2013
Website: Clarity.global
Clarity PR is a global public relations and marketing agency that shapes your brand’s image in the eyes of your target audience with earned media, strong relationships, and high-end technology.
The company offers services in progressive cities like London, New York, Los Angeles, Cornwall, Amsterdam, and San Francisco.
Besides offering PR services, Clarity PR provides various similar services to improve the overall stakeholders’ experience, including tag management, web development, CRO, and UX.
Related: Top Web3 PR Agencies
The agency has been awarded for its brilliant marketing work by notable brands, including PRovoke, PR Week, PR Moment, The Sabre Awards, and Stevies 2012.
Key Services:
- Public Relations
- Insight and Analytics
- Content Marketing
- Creative Strategy and Ideation
- Social and Influencer Marketing
- Performance Marketing
- UX Design and Development
- Corporate Communications
- Crisis Management
- Social Media Management
Top Clients:
- Lumo
- Mitie
- Kadence International
- Citrix
- Mirza
- Moonbug
- Currensea
- Fix The Mask
- Spatial
Headland Consultancy
Founded: 2004
Website: Headlandconsultancy.com
Headland Consultancy is one of the top PR agencies that helps fintech entrepreneurs manage their brand reputation and interactions with leading financial industry experts.
They work with leading media houses and 24×7 press offices, which help publish time-sensitive news and compelling stories related to your company in the public domain to attract and gain the audience’s trust.
Key Services:
- Public Affairs Management
- Policy Development
- Crisis Management
- Community Management
- Strategic Planning
The Bliss Group
Founded: 1975
Website: Theblissgrp.com
The Bliss Group is one of the pioneer PR agencies in the financial space, which uses a wide range of tools and metrics to start your brand’s online journey. Using financial media, they help you identify customer needs, brand feedback, and stakeholders’ queries.
Their experienced PR experts help actively manage your financial product launches with innovative ideas and expanded media outreach.
Related: How to Vet a Crypto PR Agency
Key Services:
- Media Relations Management
- Integrated Marketing
- Content and Creative Marketing
- Digital Marketing
- Research and Analytics
Top Clients:
- Funding Circle
- CFP Board
- Nationwide
- Haven Life
- Key Bank
- Coventry Direct
- Lincoln International
- Berkadia
- KBRA
Vested
Founded: 2015
Website: Fullyvested.com
Vested is a leading PR agency specializing in creating tailored messaging for different customers. They also leverage connections with top-notch reporters to gain traction for your fintech firm.
Vested is a founding member of the Global Fintech PR Network, which launched the industry’s first agency-run investment group, Vested Ventures. They have a team of experts, creatives, former investment professionals, and financial reporters who offer their advisory services to CEOs, CMOs, and CCOs.
Key Services:
- Public Relations Management
- Message Development
- Media Training
- Online Reputation Management
- Internal Communications
- Crisis Communications
- Web Design and Development
- Social Media and Influencer Marketing
- Digital Marketing
- Brand Building
Top Clients:
- Elliptic
- NEPC
- American Express
- Morgan Stanley
- Bloomberg
- Bailard
- The Money Hackers
- Centana Growth Partners
- Peer Street
- Boston Private
Spark PR
Founded: 1999
Website: Sparkpr.com
Spark PR is a leading fintech PR agency that connects your fintech company with the top media publications. Their storytelling tactic involves written, voice, visual, and video elements that convert your audience into valuable customers.
They set a positive narrative about your brand in front of your firm’s audience and other relevant stakeholders using exceptional PR tactics, including competitive analysis, media strategy, and journalist outreach.
Related: Top Tools to Spy on Your Competitor’s Websites in 2023
Spark PR allows you to connect with influential people through conferences, seminars, presentation training, press dinners, happy hours, and events. They find the best of these opportunities to increase your connection reach.
Key Services:
- Media Placement
- Event Management
- Messaging Strategy Development
- Content Development
- Paid Media Marketing
- Web Development
- Social Media Management
- Community Management
- Social Listening and Monitoring
Top Clients:
- Altonomy
- Adyen
- Abra
- Alt School
- B2R Finance
- Barclays
- Webex
- Compcoin
- Dropcam
Best Fintech PR Agencies FAQs
1- What is PR?
PR, which stands for public relations, includes the activities which help your brand create an appealing image in front of the target audience, media, and niche experts.
It involves creating a perception about your brand and managing important information related to your brand to the audience and other key stakeholders.
Related: PR Newswire Vs Businesswire: A Comprehensive Comparison
2- Why is PR important for fintech firms?
Here are the top reasons that prove the importance of PR for your fintech company:
- Builds trust and credibility among the target customers.
- Strengthens relationships with industry experts and peers.
- Improves the overall brand reputation.
- Helps communicate the brand message to the audience.
- Educates your brand about the latest market trends and changes.
- Enhances your brand’s lead generation and profitability rate.
3- What are the questions To Ask Before You Hire A Fintech PR Agency?
Here are the top questions you should ask before hiring any fintech PR services:
- How long have you been in the PR industry?
- What is your approach when handling your customers?
- What are your communication channels, and how transparent is your approach?
- How do you integrate PR strategy with our other marketing efforts?
- Are there any hidden charges in the services, or are the rates upfront for PR efforts?
- Can you provide the testimonials and reviews of your previous fintech clients?
- What are the tools and software you use to measure my PR success?
- How do you stay updated with the latest PR trends?
- Who are the fintech industry people in your network?
Conclusion
Fintech is one of the most talked about spaces in the business arena lately. It is essential to mark your business presence among the stakeholders consistently to grow your fintech business.
Public relation outreach is one of the most efficient and cost-effective methods to reach and communicate with your target audience and gain their trust simultaneously.
Consider any of the above-listed fintech PR agencies to perform PR outreach for your firm. Evaluate them carefully based on their experience, services, and expertise, and make sure their PR services align with your business and marketing goals.
