At a glance
- Client
- Algorand
- Services
- Earned Media & PR · Strategy & Advisory
- Client goals
- Promote major announcement(s) · Increase brand awareness
Algorand + Coinbound Case Study
How Coinbound Launched Algorand Ecosystem Partners to Hundreds of Thousands
Launch strategy and earned media for projects building on Algorand, with coverage from Hypebeast's Hypemoon to Sports Business Journal.
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Client Overview
Algorand is a Layer 1 blockchain built for speed, low fees and real-world use. Algorand partnered with Coinbound to launch projects from its ecosystem, including NXTG3NZ, the phygital sneaker brand co-founded by Grammy-nominated rapper Lil Durk.
Success by the Stats
- People reached
- 100,000s
- Media placements for NXTG3NZ in 30 days
- 55+
- Outlets that picked up the NXTG3NZ launch release
- 409
- Potential audience of that release
- 213M+
Challenge
Bringing new audiences to Algorand
Algorand's ecosystem partners needed to reach people beyond crypto natives, and every launch was also a chance to show what can be built on Algorand.
For NXTG3NZ, the goal was to sell out a collection of 11,111 phygital sneakers, digital tokens paired with a physical pair of shoes, in a single public mint, with Algorand as the blockchain behind it.
Solution
Web3 earned media lead for ecosystem launches
Coinbound acted as the Web3 earned media lead and fractional CMO for the launch, working alongside Algorand's team and the partner's other agencies.
A 30-day launch campaign
For NXTG3NZ we ran a 30-day earned media campaign from announcement to public mint: pitches and press releases, a media list built for crypto, NFT and tech outlets, and two PR Newswire releases timed to the brand announcement and the mint date.
Culture and tech in one story
We positioned Lil Durk as a tech entrepreneur and Algorand as the blockchain powering the collection, a story that worked for business, music, fashion and crypto press alike.
Twitter Spaces into the mint
We co-hosted Twitter Spaces with Algorand, Lil Durk and the NXTG3NZ team, and sourced Web3 KOLs as co-hosts to build momentum into the public mint.
One campaign across every agency
We coordinated with the agencies covering entertainment and fashion press, Asian communities and paid ads, so every channel told the same story in the same weeks.
Results
Coverage from Hypebeast to Sports Business Journal
Algorand's ecosystem launches reached hundreds of thousands of people and earned coverage in leading media.
For NXTG3NZ alone, the campaign earned 55+ media placements in 30 days. Earned coverage included Hypebeast's Hypemoon, Sports Business Journal, Hot 97, NFT Evening, Blockster and TrendHunter.
The launch press releases were syndicated across Yahoo Finance, the Associated Press, MarketWatch, Business Insider and Benzinga. The first was picked up by 409 outlets with a combined potential audience of more than 213 million.