At a glance
- Client
- MetaMask
- Services
- Influencer Marketing & KOLs
- Client goals
- Promote major announcement(s) · Increase brand awareness
MetaMask + Coinbound Case Study
How Coinbound Launched MetaMask Mobile Swaps with 50+ Crypto Influencers
An influencer campaign that put MetaMask's new mobile swaps feature in front of crypto users and generated more than 2 million impressions.
Get a Proposal
Client Overview
MetaMask is one of the most widely used self-custody crypto wallets, giving millions of people access to Ethereum and the wider Web3 ecosystem from their browser and phone. MetaMask partnered with Coinbound to launch token swaps in its mobile app.
Success by the Stats
- Crypto influencers activated
- 50+
- Impressions generated
- 2M+
- Feature launched: Mobile swaps
Challenge
Getting a new feature noticed inside a familiar app
MetaMask users already know the wallet, which makes a new feature inside it easy to miss. For mobile swaps to take off, people needed to hear that they could now swap tokens directly in the MetaMask mobile app.
The launch had to reach a large crypto audience quickly, and come from voices that audience already trusted.
Solution
A broad network of crypto creators at launch
Coinbound built the launch around crypto influencers, so the news reached users through the creators they already follow.
50+ influencers activated
We activated more than 50 crypto influencers to announce mobile swaps, spreading the launch across many audiences at once instead of relying on a single channel.
One clear message
Every creator carried the same core message, that token swaps are now live in the MetaMask mobile app, so the launch landed as one coordinated moment.
Measured on reach
The campaign was tracked on impressions, giving MetaMask a clear read on how far the launch travelled.
Results
2M+ impressions for the mobile swaps launch
The campaign generated more than 2 million impressions across 50+ influencers, putting MetaMask's mobile swaps in front of a large, crypto-native audience at launch.