Client Overview
OKX is one of the world's largest cryptocurrency exchanges, serving millions of traders with spot, derivatives and Web3 wallet products. OKX partnered with Coinbound to reach crypto-native audiences and turn that attention into active users on the platform.
Success by the Stats
- New users activated: 10,000+
- Cost per acquisition: ~$32.44
- YouTube creators activated: Dozens
- Anchor creator partner: Ivan on Tech
Challenge
Winning new users in a crowded exchange market
Exchanges compete for the same pool of crypto users, and the usual paid channels are tightly restricted for crypto brands. OKX needed a way to reach people who were already interested in crypto, earn their trust, and get them to take action on the platform.
The measure of success wasn't views or engagement. It was new users, at a cost per acquisition that made sense for the business.
Solution
An anchor creator plus a scaled YouTube network
Coinbound built the campaign around YouTube, where crypto audiences go for long-form education and are used to acting on creators' recommendations.
Anchor partnership with Ivan on Tech
We activated Ivan on Tech, one of the most recognized educational voices in crypto, to lead the campaign and give OKX credibility with an engaged, investment-minded audience.
Dozens of supporting YouTubers
Around the anchor, we activated dozens of other crypto YouTube creators so OKX reached many audiences at once, not just one channel.
Acquisition-first measurement
The campaign was judged on user activations, so every creator was evaluated by the new users they drove and the cost of acquiring them.
Results
10,000+ new users at a CPA of about $32
The campaign activated more than 10,000 new users for OKX at a cost per acquisition of about $32.44.
By pairing a trusted anchor creator with a wide network of supporting YouTubers, OKX got both credibility and scale, and a user acquisition channel it could measure on the numbers that mattered.